It announces the start of its cooperation with its Office UNICEF in Greece (United Nations Children’s Fund) with the aim of combating all forms of violence against children in the country.
From the 3rd to the 15th of April with each scan of the digital card Lidl PlusLidl Greece donates €0.10 to UNICEF to support the program “Together against violence against children”.
The multidimensional cooperation of the two agencies covers a wide range of initiatives in the field of child protection, supporting among others the mapping of data concerning violence against children in Greece and the development of a monitoring framework at national level, the development of a series of training seminars for journalists and communication professionals on the proper management, in terms of publicizing and journalistic coverage of incidents of child abuse, as well as the creation of a interactive digital application to inform, shield and protect teenagers and young people from incidents of gender-based violence and online violence.
This cooperation is part of the wider program for the prevention and combating of violence against children that UNICEF has agreed with the Greek government.
For Lidl Greece, supporting our fellow human beings, especially children and protecting human rights, is a priority and it proves it every day with actions. Thus, through the start of its collaboration with UNICEF, it actively contributes to ensuring a wider and multi-level framework of global support for the prevention and response of violence against children
Scan your Lidl Plus digital card for a good cause and be part of this effort!
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**Interview with Maria Papadopoulos, UNICEF Representative in Greece**
**Editor**: Today, we’re discussing UNICEF’s recent partnership with Lidl Greece to combat violence against children. Maria, can you tell us more about this initiative?
**Maria Papadopoulos**: Absolutely! This cooperation aims to tackle all forms of violence against children in Greece. By linking each scan of the Lidl Plus digital card to a €0.10 donation to our program, we’re not just raising funds, but also awareness about this critical issue.
**Editor**: That’s a commendable way to engage the community. Can you elaborate on some specific programs that this funding will support?
**Maria Papadopoulos**: Certainly! The funds will help with mapping data on violence against children, developing a monitoring framework, conducting training seminars for journalists on reporting child abuse sensitively, and creating an interactive app designed to protect youth from gender-based and online violence.
**Editor**: It sounds like a comprehensive approach. How essential do you think corporate partnerships like this are for tackling societal issues such as violence against children?
**Maria Papadopoulos**: Corporate partnerships are crucial. They lend a wider platform for advocacy and action. Plus, they allow companies to play a positive role in their communities, enhancing their corporate social responsibility.
**Editor**: Given these points, what do you think about the effectiveness of financial donations tied to consumer behavior? Do you believe this model can significantly impact social causes?
**Maria Papadopoulos**: That’s an interesting perspective. While financial donations tied to consumer behavior can provide necessary resources, they also raise questions about the long-term sustainability of such models. Do you think the public will remain engaged with these causes once the initial incentive fades?
**Editor**: That is indeed a thought-provoking question. How about our readers? What do you think about using consumer habits to drive donations for social causes? Can businesses play a significant role in influencing social change, or do you believe grassroots efforts are more effective? Let’s debate!
