The new labeling system is set to be fully operational by the conclusion of 2024.
In an effort to enhance public health, Indonesia is preparing to introduce an innovative nutrition grading initiative dubbed Nutri-Level, designed to offer consumers more transparent nutritional insights into various food and beverage options, according to a report from GlobalData.
A recent survey highlighted that a significant majority, specifically 84% of Indonesian consumers, consider easy access to ingredient and nutrition information paramount, often facilitated through QR codes conveniently placed on product packaging.
The Nutri-Level framework aims to empower consumers in their dietary choices by assessing and grading products based on critical nutritional components, including sugar, fat, sodium, and energy levels.
Mani Bhushan Shukla, a reputable consumer analyst at GlobalData, emphasized that such food labeling systems provide a systematic approach to classify consumables, ultimately encouraging healthier eating patterns amongst people.
According to Shukla, standardized grading systems that incorporate clear colors and symbols significantly enhance consumer understanding, going beyond the often convoluted ingredient lists that consumers frequently encounter on food packaging.
“As these gradings and rankings are outlined, they offer a more user-friendly alternative to the numerous health and natural claims that food manufacturers typically deploy,” Shukla commented. “Some of these claims can indeed be misleading; for example, a product labeled as ‘no-added sugar’ may still contain naturally occurring high-sugar ingredients such as fructose.”
However, Nautiyal cautioned that large industry players might resist the introduction of this new system, especially since many of their existing products contain elevated levels of sugar and saturated fats, potentially leading to unfavorable ratings.
Nautiyal emphasized that a collaborative effort between the government and the food industry will be crucial in overcoming these challenges.
Moreover, he underscored the importance of public education in the successful rollout of Nutri-Level, ensuring consumers not only understand the grading system but can effectively use the information to make healthier dietary choices.
“The successful implementation of Nutri-Level hinges on close collaboration among the government, the industry, and the community,” Nautiyal remarked. “The government has a critical role in establishing effective regulations and educational programs, the industry must be willing to adapt and innovate, and the community must embrace and utilize this system to foster a significant positive impact on public health.”
While similar nutrition grading systems are already operational in countries such as Singapore, Malaysia, and Thailand, Nautiyal pointed out that the Philippines has adopted a more voluntary approach in this context.
Authorities in Indonesia are actively working on standardizing regulations aimed at improving clarity and efficiency throughout the region, a move that could ultimately benefit both manufacturers and consumers alike, according to Shukla.
**Interview with Mani Bhushan Shukla, Consumer Analyst at GlobalData**
**Interviewer:** Thank you for joining us today, Mani. Indonesia is set to introduce the Nutri-Level labeling system by the end of 2024. Can you tell us more about what this system entails and its anticipated impact on consumers?
**Mani Bhushan Shukla:** Thank you for having me. The Nutri-Level system is an innovative approach to nutrition labeling that will provide Indonesian consumers with clear and concise information about the nutritional quality of food and beverage products. By using a grading system based on essential components like sugar, fat, sodium, and energy, we aim to make nutrition information more accessible and understandable.
**Interviewer:** It sounds like a significant shift towards transparency. What prompted this initiative?
**Mani Bhushan Shukla:** A recent survey showed that 84% of Indonesian consumers prioritize easy access to ingredient and nutrition information. This indicates a strong demand for clarity in food labeling. Nutri-Level addresses this need by using a straightforward grading system, which will empower consumers to make informed dietary choices.
**Interviewer:** You mentioned that the grading system will use colors and symbols. How will this enhance consumer understanding?
**Mani Bhushan Shukla:** Traditional ingredient lists can be overwhelming and confusing. The Nutri-Level’s standardized grading system simplifies this by allowing consumers to quickly grasp the nutritional quality of a product at a glance. Colors and symbols convey information intuitively, making it easier for individuals to compare products and identify healthier options.
**Interviewer:** What do you think are the long-term benefits of implementing this labeling system?
**Mani Bhushan Shukla:** The long-term benefits include fostering healthier eating habits among the population. As consumers become more educated about their food choices, we expect to see a decline in diet-related health issues. Moreover, a transparent labeling system can encourage manufacturers to produce healthier products in line with consumer preferences.
**Interviewer:** That sounds promising. Lastly, how has the industry responded to this upcoming change?
**Mani Bhushan Shukla:** The response has been largely positive, with many manufacturers recognizing the need for transparency. Some are already adjusting their products to meet the new standards. Ultimately, the success of the Nutri-Level initiative lies in collaboration between consumers, manufacturers, and regulatory bodies to promote a healthier food environment in Indonesia.
**Interviewer:** Thank you for sharing your insights, Mani. It will be fascinating to see how Nutri-Level develops and influences public health in Indonesia.
**Mani Bhushan Shukla:** Thank you for having me. It’s an exciting time for public health in Indonesia, and I look forward to seeing the positive changes that Nutri-Level can bring.
