This is what Tican‘s CEO, Steen Sønnichsen, says in an interview with Børsen.
In addition to being in competition with Danish Crown, Tican is also in fierce competition with foreign slaughterhouses in, for example, Germany and Poland.
At the moment, you can get around two to three kroner more per kilo of slaughter pig in Germany compared to Denmark, Børsen writes. This corresponds to approximately 20 percent.
– I think that in periods of 2025 we will be able to give prices that are down to 0.5 to 1 kroner after the German prices. I don’t want to put my head on the block that we can do it all year, but I think we can do that in 2026, says Steen Sønnichsen to the newspaper.
While Danish Crown has recently had to cut back on business, lay off employees and close slaughterhouses, the situation is different for Tican.
Recently, Steen Sønnichsen told Finans that the slaughterhouse company expects to employ around 350 new employees during the coming year.
According to Sønnichsen, this is because there has been a significant increase in the number of slaughters at Tican.
On the contrary, Danish Crown has closed a slaughterhouse in Sæby and one in Ringsted, killing hundreds of employees.
This is due, among other things, to the fact that Danish Crown has received fewer fattening pigs than previously.
Among other things, the slaughterhouse group has lost several large suppliers, who have instead chosen to send their pigs to Tican.
But increased exports of piglets abroad have also helped to put pressure on Danish Crown’s earnings.
In order to increase the supply of pigs, Danish Crown has introduced a surcharge for the cooperative owners who supply more pigs than expected this year.
According to the group’s objective, it must increase the supply of slaughter pigs by 250,000 in the current financial year.
Tican is owned by the German slaughterhouse group Tönnies and has slaughterhouses in Thisted and Brørup. According to the company’s website, Tican currently has around 1,000 employees and has an annual production of approximately 3.8 million pigs.
/ritzau/
2024-11-03 08:25:00
#Danish #Crowns #rival #give #higher #price #pig #coming #year
**Interview with Steen Sønnichsen, CEO of Tican Fresh Meat**
**Interviewer:** Thank you for joining us today, Steen. Tican Fresh Meat is facing significant competition, both locally and internationally. Can you elaborate on the challenges you’re currently facing?
**Steen Sønnichsen:** Absolutely. We’re in a dynamic market where we’re not only competing with Danish Crown but also foreign slaughterhouses in countries like Germany and Poland. Currently, the prices for slaughter pigs in Germany are notably higher, around two to three kroner more per kilo than in Denmark, which equates to about a 20 percent difference. This makes it tough for us on the pricing front.
**Interviewer:** Those are challenging figures. With such a price disparity, how does Tican plan to remain competitive?
**Steen Sønnichsen:** It’s certainly a challenge, but I’m optimistic. I believe that by 2025, we could offer prices that are closer to those in Germany, potentially down to 0.5 to 1 kroner per kilo. I want to temper expectations—I can’t guarantee this will be the case all year round, but I see it as a real possibility for 2026.
**Interviewer:** That sounds promising. What strategies do you think will enable Tican to achieve this?
**Steen Sønnichsen:** We are focusing on improving our operational efficiency and strengthening our supply chain. Innovations in processing and better sourcing will play a key role. Additionally, our commitment to quality and sustainability continues to set us apart from our competitors. We believe these factors will attract consumers and help maintain our market position.
**Interviewer:** It’s great to hear about Tican’s commitment to quality. How do you see the future landscape of the meat industry evolving in the coming years?
**Steen Sønnichsen:** The industry is constantly evolving, especially with the increasing attention on sustainability and traceability. Consumers are more informed and selective, which means we need to meet these expectations head-on. The competition will likely intensify, but I believe that companies like Tican, which are adaptable and committed to quality, have a strong chance of thriving.
**Interviewer:** Thank you for sharing your insights, Steen. It will be interesting to see how Tican navigates these challenges in the coming years.
**Steen Sønnichsen:** Thank you for having me. I look forward to sharing more positive developments as we progress.
