Involvement, followers, posts… Here is the social analysis of the October 2024 activity of the ministers of Giorgia Meloni’s government exactly two years after taking office. A team that has remained substantially unchanged, with the exception of the replacement of Gennaro Sangiuliano with Alessandro Giuli, and which “from a social and digital point of view has almost definitively structured itself into two large formations: the first increasingly prefers a social approach to communication; the second, however, seems to snub the centrality of the digital medium”, we read in the “Digital Audience of Ministers” analysis of Arcadia carried out by Domenico Giordano and which sees Matteo Salvini, Guido Crosetto and Antonio Tajani on the engagement podium in October.
Facebook. Here leading the rankings we find the confirmation of the Minister of the Interior, Matteo Piantedosi – who in October actually managed to excel on the other two platforms as well – which is accompanied on the one hand by the domineering entry of the Minister for Public Administration, Paolo Zangrillo, whose fan page has grown considerably, while on the other we find the minister Eugenia Roccella, Minister for Equal Opportunities and the Family, who has stood out for the ability to engage her posts.
Instagram. The engagement ranking gives us the followers’ appreciation value for the account and taking the podium are Matteo Piantedosi, Alessandra Locatelli and Matteo Salvini. While in the census of the percentage and absolute growth of new followers, the increases in the accounts of ministers Giuseppe Valditara, Paolo Zangrillo and Matteo Salvini are highlighted, who obviously polarized the fandom with the call to action “defending the borders is not a crime.”
X (ex Twitter). Remaining in the field of interactions there is still minister Piantedosi and the growing performances of ministers Maria Elisabetta Casellati and Alessandra Locatelli. In the ranking of new followers, the accounts of minister Guido Crosetto and Matteo Salvini stand out.
“In monitoring online mentions and interactions and the propensity to be involved in the political debate, Matteo Salvini, Guido Crosetto, Antonio Tajani and Alessandro Giuli take a prominent place, protagonists, in their own way, of the major digital polarizations”, yes reads in the Arcadia Mood analysis.
#engages #October #Tempo
**Interview with Domenico Giordano on Italy’s Social Media Landscape in 2024**
**Editor:** Today, we have Domenico Giordano, the author of the “Digital Audience of Ministers” analysis, with us to discuss the current social media landscape in Italy, especially in light of recent statistics showing that over 42 million Italians are active on social media platforms. Thank you for joining us, Domenico.
**Domenico Giordano:** Thank you for having me. It’s a pleasure to discuss these important findings.
**Editor:** The data shows that 72.8% of Italy’s total population are social media users. What do you think accounts for this significant engagement?
**Domenico Giordano:** Several factors contribute to this high engagement. Italy has a strong tradition of social interaction, and platforms like Facebook, Instagram, and TikTok have become essential tools for communication, especially among younger generations. The pandemic also accelerated digital adoption, and we’ve continued to see that momentum.
**Editor:** Interesting point! In your analysis, you highlight two main approaches among the ministers of Giorgia Meloni’s government towards social media. Can you elaborate on that?
**Domenico Giordano:** Certainly. Our analysis indicates a division within the government’s communication strategy. One faction actively engages with social media, recognizing its potential for outreach and public engagement. In contrast, another group appears to overlook the significance of digital platforms, which could hinder their ability to connect with citizens, especially as social media continues to dominate public discourse.
**Editor:** You mentioned that Matteo Salvini, Guido Crosetto, and Antonio Tajani lead in terms of engagement. What strategies do you think they are employing that others are not?
**Domenico Giordano:** These ministers have effectively harnessed the power of storytelling through their posts, integrating visuals, and responding to their audience. They are also quick to react to current events, which keeps their content relevant and engaging. Their ability to create a personal brand on social media helps them resonate with the public.
**Editor:** Do you think that the social media engagement of politicians really impacts public opinion and policy-making in Italy?
**Domenico Giordano:** Absolutely. Social media has reshaped how politicians communicate and engage with voters. It allows them to gauge public sentiment in real-time and respond accordingly. This interaction can influence policy decisions, especially on issues that are trending or particularly emotive for the public.
**Editor:** Thank you, Domenico, for sharing your insights into the evolving social media landscape in Italy. It’s fascinating to see how digital engagement is reshaping politics.
**Domenico Giordano:** Thank you for having me. It’s an exciting time for digital communication, and I’m looking forward to seeing how it evolves further.
