2024-11-01 19:28:00
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With this launch, the American flagship of generative artificial intelligence is trying to take Google, the current stronghold of online search, by storm.
It is currently reserved for paying subscribers of the most famous conversational assistant. But the ChatGPT Search engine, launched Thursday evening by the start-up OpenAI, will be accessible free of charge in the coming months to all ChatGPT users, promises the American company.
Present in the form of a search block integrated into the assistant, this new service allows you to draw elements online to satisfy user requests and present them with a search result in the form of a response. sourced. Unlike ChatGPT, which produces written responses but without reference (and whose sources did not go beyond the year 2023), ChatGPT Search presents a written response by integrating both elements of its broad GPT-4o language model and those of a handful of third-party data providers and publishers with which it has partnerships.
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« You can get quick, relevant answers with links to relevant internet sources, which previously would have required using a search engine »indicates OpenAI in a press release. The interface aims to be innovative in the way it presents search results, which are not just a list of links like on traditional engines. Above all, there is – for the moment – no advertising. ChatGPT Search prides itself on being able to aggregate multimedia content while maintaining a contextualized dialogue, allowing searches to be refined.
With this launch, OpenAI therefore opens a new front in the intense battle in which the digital giants are engaged. « We rely on our (AI) model to determine whether a source provides a good answer to a user query »explains a company spokesperson. OpenAI is encroaching head-on on Google, which has just launched AI Overview (unavailable at the moment in the European Union) to boost its famous search engine with new AI functionalities.
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Google currently holds more than 90% market share in search engines, far ahead of Microsoft’s Bing, which is a shareholder in OpenAI. OpenAI can capitalize on its assistant’s 200 million monthly active users worldwide. The latest from OpenAI will undergo a first test by fire with the American elections at the beginning of next week, which will allow us to gauge the quality of the engine’s results. Adam Fry, responsible for this new product, assures that OpenAI would lend a « special attention » to requests regarding the election.
The company also promises that it will not prioritize its partners’ sources over other content publishers, but the terms of the partnerships are not known. Relations between OpenAI and many press publishers are tense. In the United States the company is being sued by the New York Times or the Chicago Tribune who accuse him of having trained his AI model on his content without authorization. In France, OpenAI has so far refused to open group negotiations with the Apig (Alliance de la presse d’information général) and the SEPM (Union of Magazine Press Editors) to use the content of the 800 for a fee. press titles they represent.
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### Summary:
On October 31, 2024, OpenAI launched a new search engine integrated with its existing ChatGPT system, currently available to paying subscribers but promised to be accessible for free in the coming months. This new feature, ChatGPT Search, differentiates itself from traditional search engines like Google by offering not only text responses but also sourced elements based on partnerships with various data providers.
The ChatGPT Search interface is designed to deliver quick and relevant answers along with links to credible internet sources, moving away from a conventional list of search results. Notably, there are no advertisements at this stage, and the tool aims to aggregate multimedia content while enabling users to refine their searches through contextual dialogue.
This launch represents OpenAI’s strategic move in the competitive digital landscape, especially as Google has begun implementing enhanced AI functionalities into its search engine.
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