Jakarta, CNN Indonesia —
Samsung reportedly will leave the name “Galaxy” for their flagship products and switch to a new name. What is the reason?
This step emerged after the company felt pressured by intense competition with the iPhone in the United States and South Korean markets. This change was made to differentiate Samsung’s premium line, similar to Hyundai’s strategy with Toyota’s Genesis and Lexus brands.
“Galaxy has so many product lines that I know people expect new names when there’s an innovative turning point.” said Lee Young-hee, Head of Global Marketing at Samsung at CES 2024, according to Tom’s Guide, Wednesday (30/10).
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The name “Galaxy” introduced in 2009 now covers various Samsung products. Starting from smartphones, tablets, to devices wearable other.
The Galaxy line also includes five series, namely Z and S, which are the flagship lines, as well as the A, M and F series.
However, the use of one brand for various product levels, from budget to premium, is considered to make Samsung’s flagship identity less prominent. Many younger generations consider Galaxy products to be less superior than the iPhone, especially because their first impression comes from the bottom line.
Apple and Samsung are indeed the most popular cellphone brands in the United States, but the competition between them is not equal. According to Statcounter data as of September 2024, Apple controls 57.3 percent of the mobile phone market in the US, while Samsung is in second place with a share of 23.2 percent. Together, these two brands account for 80 percent of the total market.
In South Korea, the iPhone’s popularity is even more dominant among young people. Based on a report from E-Today, as many as 64 percent of users aged 18 to 29 years in Korea use iPhones, with the percentage increasing to 75 percent among women in their 20s.
Although the exact timing of the name change is not yet clear, industry sources say that Samsung will most likely launch a new name to increase the competitiveness of its premium products.
“Samsung is also aware that a new brand name is needed, so there is a high probability that a new brand will be launched.” said Jeon Young-Hyun, Vice President of Samsung Device Solutions, according to Tom’s Guide, Wednesday (30/10).
Even so, the Galaxy S25 series which is scheduled for release next January will most likely still use the Galaxy name. However, the future flagship series is expected to carry a different name.
(wnu/dmi)
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Samsung Ditches The Galaxy: A Bold Move or Just a New Coat of Paint?
Jakarta, CNN Indonesia — Samsung has allegedly decided to retire the “Galaxy” branding from its flagship products, evoking a mix of surprise and curiosity across the tech world. Is it just me, or does this sound like the start of an existential crisis for a multinational corporation? I mean, what’s next? Will they drop “Samsung” and just call their phones “that shiny thing”?
A Reaction to Competition? Or Just a Shine on an Old Apple?
The decision reportedly stems from mounting pressure from the iPhone, especially in the fiercely competitive markets of the United States and South Korea. According to Lee Young-hee, the head honcho of global marketing at Samsung, “Galaxy has so many product lines that I know people expect new names when there’s an innovative turning point.” Well, Lee, if by innovative turning point you mean slapping a new label on essentially the same device, then you’ve hit the nail on the head!
Since its debut in 2009, the Galaxy name has become a catch-all for everything from smartphones and tablets to wearable tech. With five different series—Z, S, A, M, and F—one has to wonder: how many more letters do we need? It’s like the alphabet soup of smartphones! But here’s the kicker: while Apple is basking in its dominance with a whopping 57.3% market share in the U.S. (cue the “we’re better than you” smirk from Tim Cook), Samsung is left holding the lesser share, only 23.2% and fading faster than a bad haircut in a windstorm.
The Youthful Fandom for Apple: A True Challenge
It’s particularly telling that in South Korea—Samsung’s home turf—a staggering 64% of users aged 18 to 29 prefer fruity tech over their own national brand. At this rate, the only place Galaxy phones will be more popular than iPhones is probably… well, the discount bin. Lee Young-hee commented on this identity crisis, suggesting a new name is essential for restoring the flagship’s status as premium amongst the young and discerning consumer. But is a name change enough? After all, you can put a bow on a pig, but that doesn’t make it a thoroughbred!
What About The S25? Is It a Galaxy or Just a Star?
Despite the buzz surrounding the name change, the Galaxy S25 series is set to launch in January 2024… still under the Galaxy brand, mind you. It’s like sending out the same old dog for a new trick; sure, it might be fun to watch, but we all know it won’t bring home the blue ribbon. Samsung is clearly hedging its bets; they’ve either got a master plan brewing or they’re throwing darts at a board and praying for results.
Conclusion: The Branding Battle Continues
In a nutshell, Samsung’s pivot from the Galaxy line is intriguing and raises more questions than answers. Is this a breakthrough into the premium segment, or just a way to distract us from the fact that their devices are rapidly becoming as predictable as a sitcom plot twist? Only time will tell if this is a stroke of genius or simply a sop to consumers too familiar with the name “Galaxy.”
Stay tuned, folks, because if there’s one thing we know, it’s that the smartphone saga is far from over, and with it, we’ll have plenty of laughs—and facepalms—along the way!
Samsung: More than meets the eye or just another gimmick?
Jakarta, CNN Indonesia —
Samsung is reportedly poised to retire the “Galaxy” moniker for its flagship products in favor of a new name. This strategic shift arises from the growing pressure the tech giant faces amid fierce competition from Apple’s iPhone in both the U.S. and South Korean markets.
This decision aims to establish a clearer distinction within Samsung’s premium offerings, similar to how Hyundai strategically structured its branding with Toyota’s Genesis and Lexus lines.
“Galaxy has so many product lines that I know people expect new names when there’s an innovative turning point,” stated Lee Young-hee, Head of Global Marketing at Samsung during CES 2024, as reported by Tom’s Guide on Wednesday (30/10).
The “Galaxy” brand, which was launched in 2009, encompasses a comprehensive range of Samsung offerings, spanning from smartphones and tablets to various wearable devices. This extensive lineup includes key series such as the Z and S, which represent the company’s flagship lines, alongside the A, M, and F series for more budget-conscious consumers.
However, the broad application of the Galaxy name across various product tiers has diluted the premium identity of Samsung’s flagship devices. Many younger consumers perceive Galaxy products as inferior to iPhones, particularly as first impressions tend to stem from the more affordable models.
In the competitive landscape of mobile technology, while Apple and Samsung dominate the U.S. market, the competition appears uneven. Data from Statcounter, as of September 2024, reveals that Apple commands 57.3 percent of the mobile phone market in the U.S., leaving Samsung trailing with a significant 23.2 percent share. Collectively, these two brands account for an overwhelming 80 percent of the total market.
In South Korea, the trend is even more skewed, especially among younger demographics. A report by E-Today indicates that 64 percent of users aged 18 to 29 in South Korea prefer iPhones, with the preference soaring to 75 percent among women in their 20s.
While the precise timeline for the brand name transition remains uncertain, industry sources suggest that Samsung is likely to unveil a new name aimed at enhancing the competitiveness of its premium products. “Samsung is also aware that a new brand name is needed, so there is a high probability that a new brand will be launched,” remarked Jeon Young-Hyun, Vice President of Samsung Device Solutions, according to Tom’s Guide on Wednesday (30/10).
Despite this impending change, the upcoming Galaxy S25 series is anticipated to retain the Galaxy branding when it launches next January. However, future flagship series are expected to adopt a fresh name as part of this rebranding initiative.
(wnu/dmi)
R more budget-conscious consumers. However, the decision to unify the brand under a new name comes amid concerns that such a broad application of the Galaxy name dilutes the perceived premium nature of its flagship devices, particularly in the eyes of younger consumers drawn more to Apple’s offerings.
In the U.S. market, while both Apple and Samsung are household names, recent statistics highlight an uneven playing field. According to Statcounter data from September 2024, Apple dominates with a striking 57.3% market share, overshadowing Samsung’s 23.2%. The two tech titans collectively command 80% of the mobile phone landscape, making the competition particularly intense.
In South Korea, Samsung’s home ground, the trend continues to lean towards Apple, especially among younger consumers. A report by E-Today revealed that an impressive 64% of users aged 18 to 29 favor iPhones, with that figure climbing to 75% among women in their 20s. This shift in consumer sentiment prompts Samsung to reconsider how it positions its smartphone lineup.
Despite the anticipated name change, the upcoming Galaxy S25 series slated for release in January 2024 is expected to retain the Galaxy branding, demonstrating a transitional phase for Samsung. According to industry insiders, while the S25 may carry the familiar Galaxy name, Samsung is contemplating a broader rebranding for future flagship series to elevate their market presence and appeal.
Samsung’s potential departure from the “Galaxy” brand reflects a strategic maneuver influenced by competitive pressures, particularly from Apple. While it remains to be seen how consumers will respond to these changes, the tech giant is clearly seeking to carve out a distinct premium identity moving forward.
