One of the most important highlights of the campaign is adapting information to people with disabilities. Video material and programs are translated into sign language, and several memos are presented in an easy-to-understand language – thus, the most relevant information was aimed at reaching everyone.
It is important to know
We often forget things that seem insignificant in everyday life, and knowledge about radiation safety is one of them. We often don’t think about their importance until disaster strikes. The most important information about radiation, its dangers and protective measures must be known by every person living in any city of Lithuania – young or old, disabled or not.
Every person living in any Lithuanian city should know the most important information about radiation, its dangers and protective measures.
According to the director of the Radiation Protection Center, Ernesto Jasaitis, it is very important to enlighten the public on necessary and relevant topics, it is an investment in the preparation of the Lithuanian population for nuclear or radiological accidents.
“Knowledge of radiation safety is vital because only a well-informed public can respond properly in the event of an accident. Every investment in education in this area is a direct investment in people’s safety and preparation for possible challenges”, said E. Jasaitis.
The importance and benefit of the campaign, which lasted more than half a year, was not doubted by the head of the Medical Physics Department of the National Cancer Institute, Dr. John Venius. According to him, the gap was finally filled – there was a great lack of expert, simple and public information on radiation topics.
The aim is to raise public awareness of radiation safety and preparedness for possible nuclear or radiological accidents.
“I think that the Radiation Protection Center is on the right track when it constantly talks about ionizing radiation in our daily lives in the media. Informing is very important, so ionizing radiation could be talked about in schools, at least in one other lesson. Information in the media, institutions, various informational publications is very necessary. I am very pleased that the RSC has initiated a long and varied series of articles on ionizing radiation.” – J. Venius testified.
You can familiarize yourself with the content of the project, which aims to increase public awareness of radiation safety and preparedness for possible nuclear or radiological accidents, by clicking here.
What is done?
During the campaign, a lot of information in various formats was prepared for residents on relevant radiation safety issues, and they were also introduced to the most important functions of the RSC. What are they? These are the management of the state register of sources of ionizing radiation, legalization of activities with sources, supervision of radiation safety, preparation for nuclear and radiological accidents and response to them, monitoring and examination of exposure of residents, workers and the environment, and radiation safety education.
Journalists prepared more than 30 interviews and articles,
15min journalists produced more than 30 interviews and articles in which radiation protection specialists, medical physicists, the RSC and other specialists in their fields shared their expert insights. Journalists asked people on the streets of cities what they knew about radon, radiation, the radioactivity of mushrooms, iodine tablets, or X-ray diagnostic procedures. Residents’ responses were commented by an RSC specialist, and the videos themselves became very popular, with an average number of views of 40,000. More than 30 thousand the interview filmed in the studio with RSC specialist Julius Žiliuk about medical radiation.
In order to reach the widest possible audience, the most popular magazines were used to distribute the articles – one of the regional leaders, “Savaitė” and “Žmones”, a favorite of big cities. In order to interest younger people as well, the audio clips were broadcast on the radio station “Power Hit Radio”, which is very popular among 16-34 year olds. age group, and television is also not forgotten – the TV3 group was chosen for advertising.
Since one of the most important axes of the campaign is to reach the audience of people with disabilities and their relatives, to provide them with information on how to protect themselves and their loved ones in the event of a possible nuclear or radiological accident, part of the reports and broadcasts were translated into sign languagetwo memos have also been prepared easy to understand language – the first about the Radiation Safety Center, the second – 8 most important recommendations on how to act in the event of a nuclear accident.
You can memorize 8 recommendations on how to behave in the event of a nuclear accident, translated into sign language watch here.
15 min visual/Shot from the memo translated into sign language “8 recommendations on how to act in the event of a nuclear accident”
All the public information tools used increased the awareness of Lithuanian residents on many topics: what is radiation, what are its effects, how is it used in medicine, how to act in the event of a nuclear or radiological accident, how to use potassium iodide (KI) tablets, etc. It is important that much more reasonable, clear and expert information on radiation protection issues has appeared on the Internet, which residents, who have visited in the rubricwill always be able to find.
All public information tools used increased the awareness of the Lithuanian population on many topics.
It is estimated that, after the end of the campaign, more than 80% of the audience was reached on television. all 30-60 year olds age viewers, i.e. about 950,000 thousand. More than 240,000 hits were reached on the radio in a week. listeners.
15min the number of views of articles and videos on the portal exceeded 670,000, various banners reached 14 million views on the “15min” portal during the entire campaign period. views, and “TV3” – 8 million. More than 650 thousand were recorded in the press. contacts, and more than 1 million were reached in social networks during the campaign. the audience.
For more information on radiation safety, see – Radiation safety of Lithuanian people.
VIDEO: Open the doors of the Radiation Protection Center: you won’t believe how interesting everything is there
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D in total views on social media platforms associated with the campaign. This reflects a significant level of engagement and interest among the Lithuanian public regarding radiation safety topics.
The campaign effectively utilized a variety of communication channels to reach different demographics, ensuring that even audiences with specific needs, such as individuals with disabilities, received tailored information that was accessible and easy to understand. By providing content in sign language and simplified language, the campaign demonstrated a commitment to inclusivity and comprehensive public education.
the radiation safety awareness campaign has made a substantial impact on public knowledge in Lithuania. The collaboration between radiation safety experts, media outlets, and public institutions has helped bridge the gap between complex scientific information and the general public’s understanding. With the foundation laid by this campaign, there is hope for continued awareness and preparedness regarding nuclear and radiological safety among Lithuanian citizens. Such efforts are crucial in fostering a well-informed community that can respond effectively in the event of emergencies related to radiation.