Finding concrete business ideas that 98 percent of entrepreneurs have not yet seen: That is Edgar Geffroy’s motivation. Geffroy will be speaking about the “Innovator Secrets”, why everyone can be much more innovative and how artificial intelligence helps with this next Monday, November 4th, at the “OÖN Business Academy” in the Brucknerhaus in Linz.
Geffroy is the inventor of the customer orientation concept Clienting, which is based on long-term commitment. Geffroy’s approach is to identify and exploit trends and market gaps at an early stage. The motivation: to find concrete business ideas that 98 percent of companies have not yet seen. He wants to get out of thinking in terms of product worlds, identify customers’ burning problems and fulfill their dreams. Geffroy is also an active author and has written 29 books.
Admission to the Brucknerhaus is at 5:30 p.m., the event begins at 6:30 p.m. Registration for the business academy is available at /wirtschaftsakademieby email to wirtschaftsakademie@ and by telephone at 0732/7805-674.
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**Interview with Edgar Geffroy: Unlocking Innovation Through ‘Innovator Secrets’**
**Editor:** Thank you for joining us today, Edgar. You’re known for your innovative thinking and your concept of Clienting. Can you share with us what motivates you in your work?
**Edgar Geffroy:** Thank you for having me! My main motivation is to discover concrete business ideas that 98 percent of entrepreneurs have yet to recognize. There are so many untapped opportunities out there, and my goal is to help people identify and exploit these trends and market gaps early on. It’s about moving beyond conventional product thinking and focusing on fulfilling customers’ real needs and dreams.
**Editor:** That sounds fascinating! You mentioned the role of artificial intelligence in fostering innovation. How do you see AI transforming the landscape for entrepreneurs?
**Edgar Geffroy:** Artificial intelligence is a powerful tool that can analyze vast amounts of data to identify patterns and insights that humans might overlook. By leveraging AI, entrepreneurs can better understand customer behavior, anticipate market changes, and innovate more effectively. It enhances our ability to be creative and responsive in our business strategies.
**Editor:** You are set to speak about these topics at the “OÖN Business Academy” in Linz on November 4th. What can attendees expect from your presentation?
**Edgar Geffroy:** Attendees can expect to gain valuable insights into my “Innovator Secrets.” I will discuss practical strategies for enhancing personal and organizational creativity, showcase real-world examples, and offer tools to help entrepreneurs think differently. Ultimately, my aim is for everyone to realize that they have the potential to be more innovative than they currently are.
**Editor:** That’s intriguing! Last but not least, how can interested individuals register for the event?
**Edgar Geffroy:** Registration is straightforward. Interested individuals can sign up via the OÖN Business Academy’s website or contact them directly through email or phone. Admission starts at 5:30 p.m., and the event kicks off at 6:30 p.m. I look forward to seeing many enthusiastic participants there!
**Editor:** Thank you for your time, Edgar. We appreciate your insights, and we wish you all the best for your event next week!
**Edgar Geffroy:** Thank you! I’m excited to inspire and engage with the attendees.
