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#Nike #exNike #LA2028 #commercial #program
**Interview with John Slusher: Leading the Commercial Arm for LA 2028 Olympics**
**Interviewer:** Thank you for joining us, John. Congratulations on your new role as the head of the commercial arm for the Los Angeles 2028 Olympics. How does it feel to be stepping into this significant position?
**John Slusher:** Thank you very much! It feels incredible. The Olympics are a unique event that brings the world together, and I’m honored to be part of this journey, especially in my hometown of Los Angeles.
**Interviewer:** You come from Nike, where you held a prominent role. How do you think your experience there will influence your work for the LA 2028 Olympics?
**John Slusher:** My time at Nike has equipped me with valuable insights into brand management, marketing strategies, and global engagement. I plan to leverage those experiences to create a strong commercial program that resonates with a wide audience, ensuring both the Olympics and Paralympics have lasting appeal.
**Interviewer:** One of your responsibilities will include overseeing marketing revenues and ticketing. What are your main goals in these areas?
**John Slusher:** My primary goal is to create inclusive and innovative ticketing solutions that allow as many people as possible to experience the games live. Additionally, I want to build strategic partnerships that maximize revenue while also enhancing the fan experience.
**Interviewer:** The LA 2028 Olympics aims to be the most sustainable Games yet. How will sustainability factor into your commercial strategies?
**John Slusher:** Sustainability is a top priority for us. We will explore partnerships with brands and initiatives that prioritize environmental responsibility. From minimizing waste to creating eco-friendly merchandise, we aim to lead by example and encourage fans and sponsors to join us in this commitment.
**Interviewer:** what message do you have for the athletes and fans looking forward to the 2028 Olympics?
**John Slusher:** There’s a lot to be excited about! We’re dedicated to creating an unforgettable experience that celebrates the athletes’ hard work and perseverance. We want fans to feel engaged and part of the action, whether they are here in LA or cheering from afar.
**Interviewer:** Thank you, John. We look forward to watching your journey leading up to the LA 2028 Olympics!
**John Slusher:** Thank you! I appreciate the support and am excited to get to work!
