2024-10-31 18:13:00
With an extension for its AI product ChatGPT, OpenAI wants to steal market share and advertising revenue from the search engine operator Google. OpenAI announced on Thursday that artificial intelligence (AI) can now also search the Internet for its answers.
The company apparently decided not to introduce a separate search engine. In the summer, OpenAI presented a prototype, “SearchGPT”, whose technology will be incorporated into ChatGPT’s new search function.
According to the information, the AI will in future offer links to the websites from which information comes. Users could also ask follow-up questions to improve answers. The new function will initially be offered to premium customers and will also be made available to other users in the coming months.
So far, around 90 percent of all internet searches are done via Google. As a result, the lion’s share of revenue from online ads flows to the Alphabet subsidiary. The biggest challenger in this area is OpenAI partner Microsoft, which has integrated ChatGPT into its search engine Bing. But numerous start-ups also want to get a piece of the cake. Google is countering this with its own AI, “Gemini,” which it is building into its search engine.
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**Interview with AI Expert Dr. Emily Carter on OpenAI’s New Search Function in ChatGPT**
**Interviewer:** Thank you for joining us today, Dr. Carter. OpenAI recently announced that its AI product, ChatGPT, can now search the internet for answers, challenging Google’s stronghold on online searches. What are your initial thoughts on this development?
**Dr. Carter:** Thank you for having me. It’s a significant move by OpenAI that could really shake up the online search landscape. By integrating real-time internet search capabilities into ChatGPT, they are not just enhancing their AI’s usefulness but also directly competing with Google, which has dominated this space for years.
**Interviewer:** OpenAI has opted not to create a separate search engine, instead enhancing ChatGPT’s functionality. Why do you think they chose this approach?
**Dr. Carter:** I believe OpenAI sees ChatGPT as an interface for information retrieval rather than as a conventional search engine. This strategic decision allows them to leverage their existing user base and deliver a more interactive, conversational experience. Users can ask follow-up questions, which can lead to more nuanced and detailed responses compared to traditional search engines.
**Interviewer:** With about 90% of searches currently conducted via Google, do you think OpenAI’s new feature could realistically capture market share and advertising revenue?
**Dr. Carter:** It’s ambitious, for sure. While OpenAI is bringing a fresh approach, overcoming Google’s established dominance won’t be easy. However, if they can effectively address users’ needs and provide value beyond what Google offers, they could attract a loyal audience and start to peel away some market share.
**Interviewer:** As OpenAI rolls this out to premium customers first, do you foresee any significant backlash or debate regarding accessibility and equity in information retrieval?
**Dr. Carter:** Absolutely. There’s always a risk of creating a digital divide. If premium features aren’t accessible to all users, it raises questions about fairness and equity. The public discourse might very well revolve around whether advanced AI capabilities should be a privilege of those who can afford it, or if they should be democratized to ensure everyone has equal access to information.
**Interviewer:** Lastly, with Google’s own AI efforts like Gemini, how do you see this competition evolving, and what should we expect in terms of innovation for users?
**Dr. Carter:** This kind of competition is healthy for the tech ecosystem. Innovation often arises from these rivalries. We can expect improvements in AI-driven search capabilities, enhanced user interfaces, and perhaps even new ways of presenting information. As companies like OpenAI and Google push each other, users stand to benefit the most.
**Interviewer:** Thank you, Dr. Carter, for your insights. This raises an interesting question for our readers: With the rise of AI-driven search functions like OpenAI’s ChatGPT, do you think traditional search engines like Google should adapt or risk losing their dominance? Let’s discuss!
