2024-10-29 18:46:00
Startup Yoface revolutionizes optics with 3D printed glasses personalized by AI
The first Brazilian brand to use 3D printing, artificial intelligence and sustainable practices in the production of personalized glasses, Yoface transforms the consumer experience and redefines the optical market
Yoface, founded by Ivan Cavilha in 2019, marks a new chapter in the history of the Brazilian optical sector by being the first company in the country to produce glasses through 3D printing. With an innovative proposal that combines technology, sustainability and exclusive design, Yoface transforms the customer experience and plans to revolutionize the global optical market.
In a market where e-commerce recorded historic revenue records, reaching the mark of R$80.4 billion in the first half of 2023, according to a survey carried out by the Brazilian Electronic Commerce Association (ABComm), Yoface positions itself at the forefront of the virtual shopping trend.
The company offers a solution that allows customers to try on and customize their glasses completely online, thanks to its proprietary artificial intelligence system, YCS (Yoface Custom System). This solution is a pioneer in Brazil, using a neural network to scan faces and create 3D models that guarantee a perfect and comfortable fit.
SENAI CIMATEC
“Through our YCS system, we achieve a real-time modeling process, which results in custom-made glasses, providing unparalleled lightness and comfort”, says Ivan Cavilha, founder and CEO of Yoface. This level of customization and precision is possible thanks to the partnership with SENAI CIMATEC, a center of excellence in research and development. “We are proud of this collaboration, which allows us to continue offering high quality, comfortable and safe products”, comments Cavilha.
Additive manufacturing, or 3D printing, is central to Yoface’s sustainability philosophy. This production method, using HP’s MJF technology, reduces material waste, allowing the total reuse of raw materials in new productions and new glasses. “The characteristics of printed products perfectly meet the needs of eyeglass wearers, offering flexibility, resistance and innovative design possibilities”, explains Cavilha. Recently, Yoface was recognized globally by HP for its innovative use of polypropylene, standing out as a case of sustainability and innovation displayed at the company’s stand at Formnext, the largest additive manufacturing event in the world.
As a strategic partner in production, Yoface counts on SENAI CIMATEC, one of the largest centers of excellence in research and development. “We are proud of this collaboration that allows us to continue offering high quality, comfortable and safe products”, comments Cavilha.
Glasses with agender designs
Yoface glasses are designed for a young, innovative and technological audience, with agender designs that follow urban and minimalist trends. Available in versatile colors and shapes, the products are timeless and comfortable for long-term use, reflecting a commitment to fashion and functionality.
Its e-commerce and customer experience are the company’s biggest differentiators. With an approach that challenges the conventions of the traditional optical sector, where the customer needs to visit a physical store to try on frames, Yoface stands out as a modern and technological solution.
Offering both sunglasses and prescription glasses, the startup facilitates distribution throughout Brazil through its e-commerce, reinforcing market disruption with innovation and sustainability.
About Yoface
A Yoface is a pioneer in Brazil in the production of 3D printed glasses, personalized through artificial intelligence using the YCS (Yoface Custom System) system. Founded in 2019 by Ivan Cavilha, the brand combines advanced technology and sustainability, using additive manufacturing to eliminate material waste. Each piece is designed to offer not only a unique and innovative design, but also lightness, durability and comfort. In addition to its commitment to technological innovation, Yoface values ecological practices, being a reference in the Brazilian optical market and a preferred choice for consumers seeking personalization, quality and environmental awareness.
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