Since their explosive debut on the K-Pop scene in 2015, SEVENTEEN has skyrocketed to remarkable global superstardom, captivating millions of fans worldwide with their infectious music and dynamic performances. Presently, their popularity is reflected in the staggering number of over 30 million user-generated playlists on Spotify, each featuring at least one electrifying track from the beloved group. As the excitement builds for their highly anticipated [RIGHT HERE] world tour, which made its grand debut in South Korea earlier this month, Spotify has launched a partnership with SEVENTEEN, aiming to create the ultimate pre-concert experience for devoted fans.
From detailed playlist curation to creative outfit planning, the anticipation leading up to a concert is unparalleled, with fans eagerly preparing to celebrate their favorite artists. In recognition of SEVENTEEN’s dedicated fandom, affectionately known as CARATs, Spotify is curating exclusive pop-up events prior to live performances in major cities including Seoul, New York City, and Tokyo. These experiential celebrations will transport visitors to a whimsical train station designed specifically to honor the K-Pop superstars and their artistry.
“At Spotify, we are wholeheartedly dedicated to supporting Korean artists and deepening their connections with listeners around the globe,” stated Jungjoo Park, Head of Music at Spotify Korea. “Our collaboration with SEVENTEEN to bring fans CARAT Station is a testament to our commitment. Through the creation of these unique experiences, we aim to celebrate their artistry and the special bonds they forge with CARATs.”
Our first stop was the vibrant city of Seoul, where the pop-up experience took place from October 5 through 11. This past weekend, we brought the exciting CARAT Station to the bustling streets of New York City. Fans in Tokyo, prepare yourselves—CARAT Station is on its way to you next!
“Spotify’s Music teams, spanning Korea, the U.S., and Japan, collaborated closely to design unique events tailored to each city. These celebrations maintain a deep sense of authenticity while also being interconnected with the wider CARAT fandom,” explained Lucy Davidson, Lead Label Partnerships at Spotify. “When we create experiences in partnership with an artist, our goal is to immerse fans further into their creative universe while providing something truly special that only Spotify can deliver.”
Relive the unforgettable CARAT Station experiences and browse through captivating photos from each city below.
CARAT Station Seoul
During the enchanting days from October 5 through 11, enthusiastic CARATs in Seoul were welcomed to step inside the whimsical world of SEVENTEEN. Visitors infused the metro station-themed pop-up in the vibrant Gwangjin District with incredible energy, engaging in special photo opportunities, purchasing exclusive merchandise, and joining in surprise fan chant sessions that electrified the atmosphere.
“The subway-themed space displaying our fan chant guide videos left the biggest impression on us,” expressed SEVENTEEN with excitement. “The entire CARAT Station was beautifully decorated and filled with various fun elements that we believe made the time here truly enjoyable. We’re thrilled for even more visitors to experience this treat. Please have lots of fun and enjoy CARAT Station!”
**Interview with Jungjoo Park, Head of Music at Spotify Korea**
**Editor:** Thank you for joining us today, Jungjoo! SEVENTEEN has achieved remarkable success since their debut. What do you think has been the key factor in their rise to global superstardom?
**Jungjoo Park:** Thank you for having me! SEVENTEEN’s success can be attributed to their exceptional talent, hard work, and the strong connection they foster with their fans, the CARATs. Their infectious music and dynamic performances have truly resonated with audiences worldwide, and their dedication to their craft is evident in every aspect of their artistry.
**Editor:** With over 30 million playlists featuring their tracks on Spotify, their impact is undeniable. Can you tell us more about Spotify’s partnership with SEVENTEEN for the upcoming world tour?
**Jungjoo Park:** Absolutely! Our partnership with SEVENTEEN is about creating unique and immersive experiences for the CARATs. We’re excited to introduce pop-up events, like CARAT Station, in major cities such as Seoul, New York City, and Tokyo. These events will not only celebrate SEVENTEEN’s artistry but also create a whimsical space for fans to connect and prepare for the concerts.
**Editor:** That sounds incredible! What can fans expect from these CARAT Station events?
**Jungjoo Park:** Fans can look forward to a variety of engaging activities, including detailed playlist curation, creative outfit planning, and exclusive interactive experiences themed around SEVENTEEN’s music and style. Our goal is to bring the excitement of their concerts to life even before the performances begin.
**Editor:** It’s wonderful to see such a commitment to enhancing the fan experience. How does Spotify plan to continue supporting Korean artists like SEVENTEEN in the future?
**Jungjoo Park:** Our dedication to supporting Korean artists is unwavering. We’re continually looking for ways to deepen their connections with listeners around the globe, whether through innovative partnerships, curated content, or unique fan experiences. The aim is to celebrate their artistry while fostering a vibrant community of fans.
**Editor:** Thank you, Jungjoo! It’s clear that Spotify and SEVENTEEN are creating something special for fans, and we can’t wait to see it all come to life during the tour.
**Jungjoo Park:** Thank you! We’re just as excited and can’t wait to celebrate SEVENTEEN and their fans together!
Ate an unforgettable pre-concert atmosphere for fans to enjoy. The idea is to bring the magic of their music to life in a way that goes beyond just listening to their songs.
**Editor:** That sounds fantastic! Can you describe what fans can expect at the CARAT Station events?
**Jungjoo Park:** Fans can look forward to a vibrant and whimsical environment inspired by SEVENTEEN’s concepts and themes. Each CARAT Station will feature interactive elements such as photo opportunities, merchandise exclusive to the pop-up events, and even fan chant sessions that will allow CARATs to engage with each other and the music. Our goal is to create a space where fans can immerse themselves in the world of SEVENTEEN and genuinely feel part of the excitement leading up to the concert.
**Editor:** The first CARAT Station was held in Seoul, and I’ve heard it was a huge success! What were some highlights from that event?
**Jungjoo Park:** The Seoul CARAT Station was truly magical! The atmosphere was electric as fans came together, filled with energy and excitement. One of the standout features was the subway-themed space showcasing fan chant guide videos, which resonated with both SEVENTEEN and their fans. The beautifully decorated space was met with incredible enthusiasm, and we believe it created lasting memories for everyone involved.
**Editor:** As the CARAT Station experience continues to spread to cities like New York and Tokyo, what are you hoping fans take away from these events?
**Jungjoo Park:** Above all, we hope fans leave feeling a deeper connection to SEVENTEEN and their music. We want to foster a sense of community among CARATs and create lasting bonds through shared experiences. Our collaboration with SEVENTEEN reflects Spotify’s dedication to supporting Korean artists and cultivating authentic connections between them and their listeners globally.
**Editor:** Thank you so much for sharing these insights, Jungjoo! It’s clear that the partnership between Spotify and SEVENTEEN is creating something very special for their fans.
**Jungjoo Park:** Thank you for having me! We’re thrilled to bring these experiences to the CARATs and look forward to what lies ahead.
