2024-10-28 15:02:00
On the 29th and 30th of November, Balneário Camboriú will host PejoterDay, an event dedicated exclusively to bank employees who work in the Legal Entity segment (“Pejoters”). The meeting, which will take place in person, aims to provide participants with commercial strategies for applying and qualifying business volume, aiming to improve relationships with business customers, from the perspective of financial institutions.
During the event, participants will have the opportunity to absorb knowledge through lectures and workshops led by experts in sales, negotiation and leadership. The topics covered will be varied, ranging from advanced negotiation techniques and customer relationship management, to the efficient use of technology and artificial intelligence to optimize processes.
For Marcelo Britto, banking mentor and event organizer, “PejoterDay will be a transfusion of enthusiasm, knowledge and strategies for the participants’ careers, as the content shared is not available anywhere else”. With 14 years of experience in the banking sector, working in several Brazilian states, he participated in thousands of negotiations with companies of all sizes (from MEIs to the largest economic groups in the country), specialized in training and is now recognized as an authority on the subject , with more than 5,000 students in its online and in-person training.
In addition to the content applied to the banking reality, PejoterDay will also provide an environment conducive to qualified networking. Bank employees will be able to interact with colleagues from different institutions and from different parts of Brazil, exchanging experiences and creating a network of contacts that could be extremely valuable for future collaborations and business opportunities.
Also according to Marcelo Britto, “the meeting is an opportunity for bank employees who want to improve their skills and better understand the dynamics of the financial market in light of the growing innovations brought by fintechs and digital banks”.
Passports for PejoterDay are on sale in Lot 2, starting at R$597, and it is possible to pay in up to 12 interest-free installments.
For more information and event details, interested parties can access the official website or follow the organization’s official profile on Instagram @profissaobancario.
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#PejoterDay #disembarks #Balneário #Camboriú
**Interview with Marcelo Britto, Banking Mentor and Organizer of PejoterDay**
**Editor**: Marcelo, thank you for joining us today. Can you tell us what inspired the creation of PejoterDay?
**Marcelo Britto**: Thank you for having me! The idea for PejoterDay came from recognizing a gap in specialized knowledge for bank employees in the Legal Entity segment. We wanted to create a dedicated space for these “Pejoters” to enhance their skills, share experiences, and ultimately improve their service to business clients.
**Editor**: That sounds valuable. What can attendees expect to take away from the event?
**Marcelo Britto**: Participants can expect a wealth of knowledge from industry experts through engaging lectures and practical workshops. We’ll dive into advanced negotiation techniques, customer relationship management, and the integration of technology and artificial intelligence into their daily processes. Our goal is for everyone to leave with actionable strategies they can implement right away.
**Editor**: It sounds like a great opportunity for professional growth. How do you think events like PejoterDay impact the banking industry as a whole?
**Marcelo Britto**: Events like PejoterDay are crucial for fostering a culture of continuous learning in the banking industry. By equipping employees with the latest tools and strategies, we can enhance the overall service quality in financial institutions and strengthen relationships with business clients. This not only benefits individual banks but also contributes to a healthier, more competitive industry.
**Editor**: What do you hope the participants will feel after the event?
**Marcelo Britto**: I hope they leave feeling energized, inspired, and equipped with practical strategies to elevate their roles. The connections made and ideas shared during PejoterDay should spark ongoing conversations and collaborations that extend far beyond the event itself.
**Editor**: Thank you, Marcelo. We’re looking forward to the PejoterDay event on November 29th and 30th!
**Marcelo Britto**: Thank you! We can’t wait to see everyone there!
He use of technology and artificial intelligence in banking processes. Our goal is to equip attendees with actionable strategies that they can implement immediately in their roles.
**Editor**: Networking is often a significant part of events like this. How does PejoterDay facilitate networking among participants?
**Marcelo Britto**: Absolutely! We believe that collaboration is crucial in the banking sector. PejoterDay will provide a conducive environment for networking, allowing bank employees to connect with peers from various institutions and regions. We encourage sharing experiences and insights, which can lead to valuable future collaborations.
**Editor**: You’ve mentioned your extensive experience in the banking sector. How does that experience shape the content and structure of PejoterDay?
**Marcelo Britto**: My background definitely influences the event. Having worked with businesses of all sizes across Brazil, I’ve witnessed firsthand the challenges and opportunities in the financial market. The insights I’ve gathered over the years help us tailor the content of PejoterDay to be both relevant and practical for participants. This is essential, especially as we navigate the rapid innovations that fintechs and digital banks bring to the table.
**Editor**: It sounds like an incredible opportunity for bank employees. How can interested participants secure their spots for the event?
**Marcelo Britto**: Passports for PejoterDay are available for purchase starting at R$597, with options to pay in up to 12 interest-free installments. Interested individuals can find more information and purchase their tickets on our official website or follow us on Instagram @profissaobancario for updates.
**Editor**: Thank you for sharing all this insightful information, Marcelo! We look forward to seeing the positive impact PejoterDay will have on the banking community.
