tabloidpulsa.id – China’s smartphone market continues to show a positive trend in the third quarter of 2024, marking four consecutive quarters of growth. This positive trend is expected to continue into the final quarter of 2024, a market recovery that is now much needed for the industry.
In a report released by two large firms, Canalys and Counterpoint agreed to note that Vivo managed to maintain its top position with a market share of 19.2%, driven by its diverse portfolio in various price segments. Likewise with Huawei, these two large firms recorded a significant rebound, controlling around 16% market share, thanks to the success of the Pura 70 and Mate 60 series.
Report from Counterpoint Market Pulse Service of China’s smartphone market in Q3 2024
This quarter, several brands introduced more affordable models, including OPPO, Vivo, and HONOR. Apart from that, the folding cellphone segment presents an interesting development, with the presence of HONOR, Xiaomi, and Huawei launching new smartphone devices. The main highlight is of course the Huawei Mate XT, a tri-fold device that revives innovation in the current smartphone market. This device shows the potential growth of the smartphone market with this innovative form factor.
From these two reports, it appears that Apple itself has experienced a decline, especially since Apple’s iPhone 16 series, which was launched last September. “Apple itself seems to have received little appreciation in China for the iPhone 16 series. Before Apple Intelligence entered China, domestic Chinese smartphones already supported AI and were gaining momentum. Huawei, vivo, HONOR, and OPPO have entered a new phase in AI integration. “This manufacturer offered an AI-powered operating system and AI assistant specifically designed to improve user experience long before Apple integrated AI on its devices,” said Aryo Meidianto A, Indonesian smartphone market analyst from Reasense Research.
Report from the firm Canalys, Indicates Vivo will dominate China’s smartphone market share in Q3 2024
Future Indonesian Market Share
The smartphone market share in Indonesia is unique. Moreover, this is coupled with the sales ban on the iPhone 16 series. The “absence” of the iPhone 16 series could create a market gap, around 12-14% based on September 2024 data. Chinese brands that are already considered strong in Indonesia (Vivo, Oppo, Xiaomi) will likely experience an increase in demand due to the ban on the iPhone 16. However, their success could seen from factors such as marketing strategy, product availability and more competitive prices.
In the fourth quarter in Indonesia it can be predicted that a significant increase in market share is likely to occur, reaching around 5-10% combined. However, again, the market share of each brand will depend on the marketing strategy and products offered. Behind the government’s ban on the iPhone 16, Samsung is thought to be able to take advantage of this.
“Samsung will benefit to some extent, but their premium focus may not be able to fully capture the demand previously aimed at the iPhone 16. They have great potential to increase their market share in Indonesia,” added Aryo.
As we enter the fourth quarter, Chinese smartphone vendors are preparing to release flagship smartphone device models such as OPPO with the FInd X8 series, Vivo with the X200 series, realme with the GT7 series and Xiaomi with the 15 series. Competition is expected to get tougher in the coming quarters and year, with brands starting to focus on cutting-edge technologies including AI, innovative features and aggressive pricing strategies.
China’s Smartphone Market: A Comedy of Growth and Gimmicks
tabloidpulsa.id – So, China’s smartphone market is looking up like it just discovered it can selfie! With four quarters of growth under its belt, this market is strutting around like a peacock, hoping it can charm its way into the holiday sales season. Android aficionados, hold onto your hats; it’s about to get interesting!
Vivo: The King of Cheap Thrills
In a stunning plot twist that even a soap opera wouldn’t dare to script, Vivo has clambered up to the top of the market throne with a cool 19.2% share of the pie. Why, you ask? It’s simple. Vivo has rolled out a smorgasbord of smartphones that cater to everyone – from the frugal college student to the high-rolling techie looking to impress. Hats off to the budget-friendly wizards at Vivo!
But wait! Huawei did not sit idly by while Vivo threw its party. Nope! They cooked up a storm with the Pura 70 and Mate 60 series, grabbing roughly 16% of the market share. Talk about a tech tug-of-war. You can almost hear the battle cries in the background! “You can have my budget phone when you pry it from my cold, lifeless fingers!”
The Price-Friendly Folds:
And now for the grand reveal: the folding smartphones! Yes, they are like a bad origami project—but somehow, manufacturers are convinced we want our phones to fold like a lawn chair. This quarter saw manufacturers like HONOR and Xiaomi join the folding party with their new eye-catching devices. The pièce de résistance? Huawei’s Mate XT, a tri-fold wonder that promises to have us all saying, “Oh, look at me! I’m multi-functional!”
Apple’s Downward Spiral:
If you think Apple’s been lounging in a sun chair sipping piña coladas, think again. The tech titan has experienced a bit of a tumble with its iPhone 16 series being about as well-received in China as a cat at a dog show. According to Aryo Meidianto A—a name that rolls off the tongue just like his critical analysis—the Chinese brands have been riding the AI wave while Apple was still busy trying to be ‘hip’ with its latest gadgets.
Market Goose Chase in Indonesia:
Meanwhile, as if the smartphone world needed more drama, enter Indonesia! With the iPhone 16 series on hold (thanks to a mysterious ban that sounds like it sprang straight out of a political thriller), there’s a juicy gap in the market. The void left behind could mean a sales bonanza for the likes of Vivo, OPPO, and Xiaomi. Who needs an iPhone when you can pick up a good ol’ Chinese smartphone without loading your wallet like a Christmas turkey?
“Samsung is lurking in the shadows, just waiting for its moment to shine,” Aryo mused, “But can they really capture the iPhone’s former fanbase?” That’s like asking if a vegan can take over a steakhouse. Good luck with that!
The Road Ahead:
As we glide towards Q4, Chinese smartphone vendors are donning their best superhero capes, getting ready to unleash flagship models that promise to push technological boundaries, including AI and snazzy features all while keeping prices down. It’s a mad dash out there, and each brand is chugging energy drinks to stay ahead.
So buckle up, smartphone lovers! The final quarter is going to be a rollercoaster ride at the amusement park—just make sure to keep your hands and feet inside the device at all times. With innovative twists and a hopeful recovery at play, could this be the year when we say goodbye to mundane and hello to fabulous?
In the end,
whether you’re Team Apple, Team Vivo, or just Team “I just want my phone to work,” the smartphone saga continues. And like they say, “There’s never a dull moment in tech!”
tabloidpulsa.id – China’s smartphone market has demonstrated a remarkable recovery trend in the third quarter of 2024, marking an impressive four consecutive quarters of growth. This resurgence is highly anticipated to persist into the last quarter of 2024, reflecting a critical turnaround that the industry has sorely needed after a period of stagnation.
In a comprehensive report released by prominent industry analysts Canalys and Counterpoint, it was noted that Vivo has successfully retained its leading position with a noteworthy market share of 19.2%. This achievement can be attributed to its extensive and varied product portfolio catering to multiple price segments. Alongside Vivo, Huawei has also seen substantial growth, collectively accounting for roughly 16% market share, largely fueled by the successful launches of its innovative Pura 70 and Mate 60 series.
This quarter, various brands have introduced a range of more affordable smartphone models, with OPPO, Vivo, and HONOR leading the charge. Additionally, the folding smartphone segment has witnessed intriguing advancements, highlighted by the recent launches from HONOR, Xiaomi, and Huawei. A standout among these is the Huawei Mate XT, a groundbreaking tri-fold device that signals a significant leap in innovation within the current smartphone landscape. This development underscores the potential for growth in the smartphone market through innovative form factors.
From these analyses, it becomes evident that Apple is facing challenges, particularly with its iPhone 16 series launched in September. “Apple seems to have received a lukewarm response in China for the iPhone 16 series. Before Apple made its foray into China, domestic brands had already embraced AI technology and were gaining considerable traction. Companies like Huawei, Vivo, HONOR, and OPPO have now entered a new era of AI integration in their devices,” notes Aryo Meidianto A, an analyst from Reasense Research. “These manufacturers had already introduced AI-enhanced operating systems and virtual assistants aimed at enhancing user experiences long before Apple integrated such features into its products.”
Future Indonesian Market Share
The smartphone market dynamics in Indonesia exhibit distinct characteristics, further influenced by the sales ban on the iPhone 16 series. This “absence” of the iPhone 16 could potentially create a market gap estimated between 12-14% based on data from September 2024. Chinese brands, recognized as formidable competitors in Indonesia—specifically Vivo, Oppo, and Xiaomi—are expected to see increased demand due to the iPhone 16 ban. Their success, however, will depend on various factors including marketing strategies, product availability, and competitive pricing.
As we approach the fourth quarter, there is a strong likelihood of a significant increase in smartphone market share, projected to reach approximately 5-10% combined. However, the market share percentages for each brand will be heavily influenced by their marketing approaches and the products they bring to market. In light of the government’s ban on the iPhone 16, Samsung is anticipated to leverage this situation effectively.
“Samsung will certainly benefit to some degree from this shift, although their focus on premium devices may not fully capture the demand previously directed toward the iPhone 16. Nonetheless, they possess substantial potential to enhance their market presence in Indonesia,” Aryo affirmed.
As the fourth quarter approaches, Chinese smartphone manufacturers are gearing up to unveil flagship devices including OPPO’s Find X8 series, Vivo’s X200 series, realme’s GT7 series, and Xiaomi’s 15 series. The competition is set to intensify in the forthcoming quarters, as brands increasingly prioritize advanced technologies such as AI, innovative functions, and aggressive pricing strategies.
> **Interview: Insights on China’s Smartphone Market Recovery with Aryo Meidianto A, Smartphone Market Analyst at Reasense Research**
> **Editor:** Thank you for joining us today, Aryo! As we see China’s smartphone market rebound over the past four quarters, could you share your key observations about this growth?
> **Aryo Meidianto A:** Absolutely, and thank you for having me! The growth we’ve observed is largely driven by domestic brands like Vivo and Huawei, who have leveraged their diversified product offerings across various price segments. Vivo’s dominance with a 19.2% market share speaks volumes about their strategy of catering to consumers at different spending levels.
> **Editor:** Fascinating! And what about Huawei? You mentioned their impressive performance as well.
> **Aryo:** Yes, Huawei has managed to capture around 16% of the market, significantly helped by their successful launches, particularly the Pura 70 and Mate 60 series. Their ability to innovate and adapt has truly resurrected their market presence in a competitive landscape.
> **Editor:** Speaking of innovation, there’s been a noticeable trend towards foldable smartphones. What’s your take on this segment’s growth?
> **Aryo:** The folding smartphone segment is particularly exciting. The introduction of models like the Huawei Mate XT demonstrates what’s possible with innovative designs, and it’s intriguing to see how manufacturers are addressing consumer demand for multifunctionality in devices. It’s a promising area that could redefine user experiences.
> **Editor:** Apple seems to be facing challenges in the Chinese market. What’s contributing to the lukewarm reception of the iPhone 16 series?
> **Aryo:** Apple indeed appears to be struggling, which is surprising given their global standing. However, they entered a fiercely competitive market where local brands had already embraced AI technology before the iPhone 16 was launched. Domestic players have been integrating AI into their devices, enhancing user experiences in ways Apple hasn’t fully matched yet.
> **Editor:** That sets the stage for an interesting competition. How does the market dynamic look for Indonesia, especially with the recent ban on the iPhone 16?
> **Aryo:** The absence of the iPhone 16 could create a significant opportunity for Chinese brands in Indonesia, potentially allowing them to capture the market share of around 12-14% that Apple would have occupied. Brands like Vivo, OPPO, and Xiaomi stand to benefit, provided they leverage effective marketing strategies and have product availability aligned with consumer demand.
> **Editor:** As we approach the final quarter of 2024, what should consumers expect in terms of competition and innovation in the smartphone market?
> **Aryo:** We are in for an intense battle as brands gear up to release flagship models packed with cutting-edge technologies. Expect aggressive strategies in pricing and innovative features focused on AI integration. It’s a competitive environment, and companies are definitely going to push the envelope to attract more consumers.
> **Editor:** Thank you very much for your insights, Aryo! It’s clear that we are in a transformative period for the smartphone market, particularly in China and Indonesia. We appreciate your time today.
> **Aryo:** Thank you! It was a pleasure discussing these trends with you.
**Interview: Insights on China’s Smartphone Market Recovery with Aryo Meidianto A, Smartphone Market Analyst at Reasense Research**
**Editor:** Thank you for joining us today, Aryo! As we see China’s smartphone market rebound over the past four quarters, could you share your key observations about this growth?
**Aryo Meidianto A:** Absolutely, and thank you for having me! The growth we’ve observed is largely driven by domestic brands like Vivo and Huawei, who have leveraged their diversified product offerings across various price segments. Vivo’s dominance with a 19.2% market share speaks volumes about their strategy of catering to consumers at different spending levels.
**Editor:** Fascinating! And what about Huawei? You mentioned their impressive performance as well.
**Aryo:** Yes, Huawei has managed to capture around 16% of the market, significantly helped by their successful launches, particularly the Pura 70 and Mate 60 series. Their ability to innovate and adapt has truly resurrected their market presence in a competitive landscape.
**Editor:** Speaking of innovation, there’s been a noticeable trend towards foldable smartphones. What’s your take on this segment’s growth?
**Aryo:** The folding smartphone segment is particularly exciting. The introduction of models like the Huawei Mate XT demonstrates what’s possible with innovative designs, and it’s intriguing to see how manufacturers are addressing consumer demand for multifunctionality in devices. It’s a promising area that could redefine user experiences.
**Editor:** Apple seems to be facing challenges in the Chinese market. What’s contributing to the lukewarm reception of the iPhone 16 series?
**Aryo:** Apple indeed appears to be struggling, which is surprising given their global standing. However, they entered a fiercely competitive market where local brands had already embraced AI technology before the iPhone 16 was launched. Domestic players have been integrating AI into their devices, enhancing user experiences in ways Apple hasn’t fully matched yet.
**Editor:** With indications of growth in markets like Indonesia due to the absence of the iPhone 16, how do you see the landscape evolving there?
**Aryo:** The absence of the iPhone 16 in Indonesia presents a unique opportunity for brands like Vivo, OPPO, and Xiaomi to capture a significant share of the market. With an estimated gap of 12-14%, the demand for affordable and innovative smartphones is likely to soar. The real question will be how effectively these brands can execute their marketing strategies and ensure product availability.
**Editor:** What advice would you give to smartphone manufacturers as they prepare for the upcoming quarter?
**Aryo:** I would advise manufacturers to focus on innovation while keeping affordability in mind. As we see more competitive pricing and advanced technologies being prioritized, those who can effectively merge performance with cost will lead the charge. The landscape is primed for disruption, and staying attuned to consumer preferences is key.
**Editor:** Thank you for your insights, Aryo! It will certainly be interesting to observe how the smartphone market unfolds in the coming months.
**Aryo:** Thank you for having me! It’s always a pleasure to discuss the dynamic world of smartphones.
