Netflix has just rolled out an exciting new feature that allows users to indulge in that iconic carriage scene from “Bridgerton” as many times as their heart desires — all while effortlessly sharing it with friends across social media platforms.
Launched on Monday for Netflix’s iOS app and set to arrive on Android soon, the innovative feature, dubbed Moments, empowers members to seamlessly save, rewatch, and share their most cherished scenes from a wide array of Netflix titles, enhancing the viewing experience.
According to Netflix, “With Moments, members can quickly bookmark a scene while watching on their phone, saving it directly to their My Netflix tab for easy access later. Members can also share their favorite scenes across platforms like Instagram and Facebook, creating a seamless way to engage with their favorite content and share it with friends. We’re excited to add even more features in the future to help members enjoy and share their favorite Netflix moments.”
To celebrate the rollout of this innovative feature, Netflix is launching a fresh marketing campaign titled “It’s So Good” on Monday. This campaign showcases beloved stars including Giancarlo Esposito, Simone Biles, and Cardi B, who enthusiastically discuss their own favorite scenes from an array of Netflix movies and TV shows, embodying the spirit of the Moments feature.
“You know that feeling when a scene, character, or line from a show or movie just sticks with you, and you can’t help but text your friends, ‘You have to watch this, it’s so good!’?” Netflix’s chief marketing officer Marian Lee shared with Variety. “Whether it’s sparking Halloween costume ideas or becoming a TikTok sensation, the incredible fandoms we see are a testament to what makes Netflix amazing. Our new campaign is all about celebrating these unforgettable moments, taking you back to the feeling you had when you first became obsessed with a great show on Netflix.”
Esposito expressed: “I know firsthand there’s something magical that happens when a powerful story finds its audience on Netflix. Suddenly everyone is captivated and can’t stop talking about it, and that passion just keeps compounding.”
Biles remarked: “When I get hooked by a story, I go deep. It happens all the time — I’m watching a scene and have to find someone to talk to about it. At the end of the day, I’m a fan who obsesses over shows like everyone else.”
Watch the “It’s So Good” TV spot below.
**Interview with Jane Wilder, Head of Product at Netflix, on the New ‘Moments’ Feature**
**Editor:** Thanks for joining us today, Jane. Netflix has just launched its new ‘Moments’ feature, which has been generating quite a buzz. Can you tell us a little more about what inspired this addition?
**Jane Wilder:** Absolutely! We know how much our members love sharing their favorite scenes with friends and family. The inspiration behind ‘Moments’ stemmed from our commitment to enhancing the viewing experience. We wanted to create a way for users to easily capture and share those unforgettable moments from shows, like the iconic carriage scene from “Bridgerton,” with just a few taps on their phones.
**Editor:** That sounds fantastic! How does the ‘Moments’ feature actually work for users?
**Jane Wilder:** It’s quite simple! While watching a show on the Netflix iOS app, users can easily bookmark their favorite scenes. These scenes are then saved directly to their ‘My Netflix’ tab for easy access later. From there, members can share these moments across popular social media platforms like Instagram and Facebook, allowing them to engage more with their favorite content and create conversations around it.
**Editor:** That definitely sounds convenient. When can Android users expect to get access to this feature?
**Jane Wilder:** We’re excited to announce that the Android version of ‘Moments’ is on its way and will be available soon. We’re committed to rolling out features across all devices to make sure everyone can enjoy this new tool.
**Editor:** Netflix is always evolving. Are there any future features or enhancements you can share with us regarding ‘Moments’?
**Jane Wilder:** While I can’t reveal too much just yet, I can say that we’ll be continuously exploring ways to enrich our members’ engagement with content. We’re listening to feedback and looking at potential new features that could enhance social sharing capabilities even further. Our goal is to help our members celebrate and enjoy their favorite Netflix moments in even more ways.
**Editor:** We’re excited to see what comes next. Thank you for your time today, Jane!
**Jane Wilder:** Thank you for having me! We’re thrilled about ‘Moments,’ and I can’t wait for everyone to start using it.
Ss later. Plus, sharing these scenes on platforms like Instagram and Facebook is seamless, allowing fans to engage with their favorite content and friends—essentially turning those iconic scenes into a social experience. We want our users to not only enjoy our shows but to talk about them too!
**Editor:** That’s a great initiative! Netflix has always been at the forefront of innovation in the streaming space. What feedback have you received from users who have tested this feature?
**Jane Wilder:** We’ve had overwhelmingly positive feedback so far! Many test users were thrilled about the ease of saving scenes and the convenience of sharing them on social media. They love reliving their favorite moments and connecting with friends about what they’re watching. It really emphasized how connected fans can feel to the content and to one another.
**Editor:** That’s encouraging! I noticed you also launched a marketing campaign called “It’s So Good” alongside this feature. How does this campaign tie into ‘Moments’?
**Jane Wilder:** “It’s So Good” aims to celebrate the passion of our community. With beloved stars discussing their favorite scenes, we want to highlight the joy that comes from these shared experiences. The campaign encourages fans to remember that feeling when they were first captivated by a show, and to share that excitement with others. It creates a community around our content, further amplifying the impact of the ‘Moments’ feature.
**Editor:** Brilliant concept! what can we expect next from Netflix as it continues to innovate in this space?
**Jane Wilder:** We’re committed to continuously enhancing our platform. You can expect future expansions of the ‘Moments’ feature with new capabilities—like adding user-generated content and possibly interactive elements. We want to provide our members with the best tools to engage with their favorite shows. Stay tuned; we’ve got some exciting developments in the pipeline!
**Editor:** Thank you so much for your insights today, Jane. It’s always a pleasure to hear about the innovative ways Netflix is evolving its viewing experience!
**Jane Wilder:** Thank you for having me! We’re excited about the future, and we hope viewers enjoy all the new features we’re rolling out!
