Macy’s (M) has officially kicked off its highly anticipated Holiday 2024 campaign, spotlighting the immensely talented actress Alison Brie in the role of the ‘Macy’s Gift Guide’. This innovative campaign breathes new life into the traditional gift guide by transforming it into a lively character, with Brie taking on the persona of a skilled gift curator, supported by Matt Bush playing her enthusiastic mentee. The campaign will be showcased extensively across television, digital platforms, and social media, featuring visually stunning spots orchestrated by renowned director Stacy Wall set within a whimsical and stylized ‘gift world’. In a delightful inclusion, Brie will also grace the stage with a special appearance during the 98th Macy’s Thanksgiving Day Parade, where she will ceremonially cut the ribbon to officially inaugurate the event on November 28.
NEW YORK–(BUSINESS WIRE)– This season, Macy’s is elevating the holiday shopping experience by unveiling its Holiday 2024 campaign, “Macy’s Gift Guide” featuring the acclaimed actress Alison Brie. This campaign ingeniously reimagines the annual holiday guide, positioning it as a vibrant character responsible for curating all aspects of the festive season—from thoughtful gifting to stylish holiday dressing and entertaining with flair. Alongside her mentee, portrayed by Matt Bush, Brie aims to inspire customers in discovering the ideal gifts from Macy’s extensive selection of renowned brands, exclusive offerings, and unparalleled value.
“Macy’s Holiday campaign introduces Alison Brie as the Macy’s Gift Guide, providing customers with a fresh, playful, and personalized avenue to unearth the unique gifts and experiences that only Macy’s can deliver. Whether it’s about finding that perfect present for loved ones or indulging in self-gifting moments, the Gift Guide is set to be your go-to resource for the season,” expressed Sharon Otterman, chief marketing officer at Macy’s. “We are thrilled to commence this campaign alongside Alison, whose energy and spirit resonate beautifully with the essence of Macy’s and the joyous holiday season.”
Inspiration Behind the Season of Giving
In her role, Brie epitomizes an expert gift curator, dedicated to unearthing the perfect gift that embodies the spirit of giving this holiday season. Her character will guide customers in selecting unique gifts for their friends and family while also offering expert advice on hosting memorable holiday gatherings. Bush’s role as the mentee complements Brie’s expertise, as he enhances customer interactions and encourages them to engage more organically with the Gift Guide.
“Working with Macy’s is an honor and being part of this Holiday campaign for such an iconic brand is incredibly special,” remarked Alison Brie. “The holiday season is a time that fills me with warmth, joy, and treasured moments with loved ones. Capturing and sharing that spirit through this campaign has been a delightful journey.”
The Ultimate Guide to Gifting
The Macy’s Gift Guide will unfold in a captivating series of spots, with each segment artfully filmed by award-winning director Stacy Wall in a mesmerizing “gift world” that showcases Macy’s signature design elements and an array of fabulous gifts. Each curated selection is intended to strike a chord with audiences, helping customers make thoughtful gifting choices for their loved ones while evoking cherished emotions—be it the warmth of fond memories, the joy of shared experiences, or the excitement of thoughtful surprises for everyone on their holiday list.
Macy’s Holiday campaign will be launched across multimedia platforms, including traditional TV, digital channels, and social media outlets starting today, highlighting various gifting moments, incredible deals for Black Friday, and timely last-minute gifting ideas cascading through December.
Macy’s Thanksgiving Day Parade®
In recognition of her pivotal role as the Macy’s Gift Guide, Alison Brie will make a special appearance at this year’s storied Macy’s Thanksgiving Day Parade®. With the support of her mentee, she will cut the ceremonial ribbon, officially commencing the 98th Parade, which promises to feature a spectacular array of beloved character balloons, extravagant floats, top-tier musical performances, and the iconic Santa Claus. This celebrated holiday spectacle will herald the beginning of the festive season on Thursday, November 28.
About Alison Brie
Alison Brie is a highly acclaimed actress, having received two Golden Globe nominations and five SAG Award nominations, establishing herself as one of Hollywood’s leading ladies. She gained fame for her notable performances in the Emmy-nominated series GLOW and the beloved comedy COMMUNITY. Recently, she starred in the Peacock series adaptation of Liane Moriarty’s novel, APPLES NEVER FALL, alongside an impressive cast including Annette Bening and Sam Neill. Brie is set to showcase her talents once more with the feature film TOGETHER, where she stars and produces alongside Dave Franco, and anticipates reprising her role as Annie Edison in the upcoming COMMUNITY film.
About Macy’s
Macy’s defines itself as the go-to retail brand for countless customers across generations. Its expansive e-commerce platform, facilitated by macys.com and a robust mobile app, pairs seamlessly with a nationwide network of brick-and-mortar locations, ensuring an easy and engaging shopping experience. Providing great value across categories such as apparel, beauty, and home goods, Macy’s also offers customers diverse shopping opportunities through its off-price assortments found at Macy’s Backstage and its uniquely curated smaller format stores. Each year, Macy’s enchants millions with unforgettable moments through events like the Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, fostering the celebration of special occasions, both large and small, and committing to a brighter future by empowering their communities.
**Interview with Alison Brie on Macy’s Holiday 2024 Campaign**
**Editor:** Thank you for joining us today, Alison! Macy’s has launched its Holiday 2024 campaign featuring you as the Macy’s Gift Guide. What can you share about this exciting new role?
**Alison Brie:** Thank you for having me! It’s been an incredible experience stepping into the shoes of the Macy’s Gift Guide. This campaign is all about transforming the traditional gift guide into a lively character who embodies the spirit of giving during the holiday season. My character is a skilled gift curator, helping customers find the perfect gifts for their loved ones while also inspiring them to celebrate themselves. I really want to bring joy and warmth to holiday shopping!
**Editor:** It sounds like a delightful concept! How does your character interact with Matt Bush’s role as your mentee?
**Alison Brie:** Matt’s character is essential because he represents the curious customer who’s always ready to learn about the best gifting choices. Together, we create an engaging dynamic where I share my expertise while he encourages a more organic interaction with the Gift Guide. It’s a fun and energetic way of showcasing the broad array of gifts Macy’s has to offer.
**Editor:** You’ll also be making a special appearance at the Macy’s Thanksgiving Day Parade. That’s quite an honor! How are you feeling about that experience?
**Alison Brie:** I’m absolutely thrilled! The Macy’s Thanksgiving Day Parade is such a beloved tradition, and to be part of the 98th celebration is a huge privilege. Cutting the ceremonial ribbon feels surreal, and I cannot wait to share the excitement with everyone as we kick off the holiday season together.
**Editor:** This campaign is set to be featured across various platforms. What can audiences expect to see in these spots?
**Alison Brie:** The campaign will unfold in a visually stunning series of spots directed by the talented Stacy Wall. Each scene will transport viewers to a whimsical “gift world,” encapsulating the magic of holiday gifting. We aim to evoke cherished emotions, whether it’s nostalgia from fond memories or the thrill of finding that perfect surprise for a loved one. The visuals will be vibrant and engaging—perfect for spreading that festive cheer!
**Editor:** Macy’s has always been known for its exceptional holiday campaigns. What do you hope customers take away from this year’s Gift Guide?
**Alison Brie:** I hope customers feel inspired and empowered to find gifts that truly resonate. This campaign is not just about shopping; it’s about capturing the essence of giving, celebrating relationships, and creating memories. Whether it’s a gift for a family member or a little treat for oneself, I want everyone to find joy and warmth in the season through Macy’s offerings.
**Editor:** Thank you, Alison! Your enthusiasm for the campaign is contagious. We look forward to seeing the Macy’s Holiday 2024 campaign unfold!
**Alison Brie:** Thank you! I can’t wait for everyone to experience the magic of the holidays with Macy’s!
Various platforms. How do you think the integration of media enhances the message of the campaign?
**Alison Brie:** The multi-platform approach really elevates the campaign! By reaching audiences through television, digital spaces, and social media, we can connect with a diverse range of people. Each platform allows us to tell the story of the Gift Guide in unique and engaging ways—whether it’s through visually stunning ads, interactive content, or heartfelt moments shared on social media. It creates an immersive experience that resonates and inspires holiday shopping in a personal way.
**Editor:** Macy’s has always emphasized the joy of giving. How does this campaign reflect that ethos?
**Alison Brie:** Absolutely! The heart of the campaign is all about celebrating the joy of giving, not just to others, but also to oneself. We want to remind people that holiday shopping can be a joyful journey—finding that perfect gift for someone special or treating yourself with something nice. I think that spirit of joy, warmth, and connection shines through in our messaging and visuals, encouraging everyone to embrace and share those cherished moments with loved ones.
**Editor:** do you have any personal holiday traditions that you cherish?
**Alison Brie:** Oh, definitely! I treasure spending time with my family and friends during the holidays. Whether it’s cooking together, decorating our home, or just sharing stories around the table, those moments create lasting memories. I also love the excitement of picking out gifts and seeing the smiles on loved ones’ faces when they unwrap something thoughtful. It’s that magic of togetherness that truly makes the holiday season special for me.
**Editor:** Thank you, Alison, for sharing your insights and enthusiasm with us! We’re excited to see how the campaign unfolds.
**Alison Brie:** Thank you! I’m excited too, and I hope everyone enjoys the festivities and finds inspiration through the Macy’s Gift Guide!
Macy’s Holiday 2024 Campaign Stars Alison Brie as the Ultimate Gift Guide
Macy’s (M) has officially kicked off its highly anticipated Holiday 2024 campaign, spotlighting the immensely talented actress Alison Brie in the role of the ‘Macy’s Gift Guide’. This innovative campaign breathes new life into the traditional gift guide by transforming it into a lively character, with Brie taking on the persona of a skilled gift curator, supported by Matt Bush playing her enthusiastic mentee. The campaign will be showcased extensively across television, digital platforms, and social media, featuring visually stunning spots orchestrated by renowned director Stacy Wall set within a whimsical and stylized ‘gift world’. In a delightful inclusion, Brie will also grace the stage with a special appearance during the 98th Macy’s Thanksgiving Day Parade, where she will ceremonially cut the ribbon to officially inaugurate the event on November 28.
NEW YORK–(BUSINESS WIRE)– This season, Macy’s is elevating the holiday shopping experience by unveiling its Holiday 2024 campaign, “Macy’s Gift Guide” featuring the acclaimed actress Alison Brie. This campaign ingeniously reimagines the annual holiday guide, positioning it as a vibrant character responsible for curating all aspects of the festive season—from thoughtful gifting to stylish holiday dressing and entertaining with flair. Alongside her mentee, portrayed by Matt Bush, Brie aims to inspire customers in discovering the ideal gifts from Macy’s extensive selection of renowned brands, exclusive offerings, and unparalleled value.
“Macy’s Holiday campaign introduces Alison Brie as the Macy’s Gift Guide, providing customers with a fresh, playful, and personalized avenue to unearth the unique gifts and experiences that only Macy’s can deliver. Whether it’s about finding that perfect present for loved ones or indulging in self-gifting moments, the Gift Guide is set to be your go-to resource for the season,” expressed Sharon Otterman, chief marketing officer at Macy’s. “We are thrilled to commence this campaign alongside Alison, whose energy and spirit resonate beautifully with the essence of Macy’s and the joyous holiday season.”
Inspiration Behind the Season of Giving
In her role, Brie epitomizes an expert gift curator, dedicated to unearthing the perfect gift that embodies the spirit of giving this holiday season. Her character will guide customers in selecting unique gifts for their friends and family while also offering expert advice on hosting memorable holiday gatherings. Bush’s role as the mentee complements Brie’s expertise, as he enhances customer interactions and encourages them to engage more organically with the Gift Guide.
“Working with Macy’s is an honor and being part of this Holiday campaign for such an iconic brand is incredibly special,” remarked Alison Brie. “The holiday season is a time that fills me with warmth, joy, and treasured moments with loved ones. Capturing and sharing that spirit through this campaign has been a delightful journey.”
The Ultimate Guide to Gifting
The Macy’s Gift Guide will unfold in a captivating series of spots, with each segment artfully filmed by award-winning director Stacy Wall in a mesmerizing “gift world” that showcases Macy’s signature design elements and an array of fabulous gifts. Each curated selection is intended to strike a chord with audiences, helping customers make thoughtful gifting choices for their loved ones while evoking cherished emotions—be it the warmth of fond memories, the joy of shared experiences, or the excitement of thoughtful surprises for everyone on their holiday list.
Macy’s Holiday campaign will be launched across multimedia platforms, including traditional TV, digital channels, and social media outlets starting today, highlighting various gifting moments, incredible deals for Black Friday, and timely last-minute gifting ideas cascading through December.
Macy’s Thanksgiving Day Parade®
In recognition of her pivotal role as the Macy’s Gift Guide, Alison Brie will make a special appearance at this year’s storied Macy’s Thanksgiving Day Parade®. With the support of her mentee, she will cut the ceremonial ribbon, officially commencing the 98th Parade, which promises to feature a spectacular array of beloved character balloons, extravagant floats, top-tier musical performances, and the iconic Santa Claus. This celebrated holiday spectacle will herald the beginning of the festive season on Thursday, November 28.
About Alison Brie
Alison Brie is a highly acclaimed actress, having received two Golden Globe nominations and five SAG Award nominations, establishing herself as one of Hollywood’s leading ladies. She gained fame for her notable performances in the Emmy-nominated series GLOW and the beloved comedy COMMUNITY. Recently, she starred in the Peacock series adaptation of Liane Moriarty’s novel, APPLES NEVER FALL, alongside an impressive cast including Annette Bening and Sam Neill. Brie is set to showcase her talents once more with the feature film TOGETHER, where she stars and produces alongside Dave Franco, and anticipates reprising her role as Annie Edison in the upcoming COMMUNITY film.
About Macy’s
Macy’s defines itself as the go-to retail brand for countless customers across generations. Its expansive e-commerce platform, facilitated by macys.com and a robust mobile app, pairs seamlessly with a nationwide network of brick-and-mortar locations, ensuring an easy and engaging shopping experience. Providing great value across categories such as apparel, beauty, and home goods, Macy’s also offers customers diverse shopping opportunities through its off-price assortments found at Macy’s Backstage and its uniquely curated smaller format stores. Each year, Macy’s enchants millions with unforgettable moments through events like the Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, fostering the celebration of special occasions, both large and small, and committing to a brighter future by empowering their communities.
**Interview with Alison Brie on Macy’s Holiday 2024 Campaign**
**Editor:** Thank you for joining us today, Alison! Macy’s has launched its Holiday 2024 campaign featuring you as the Macy’s Gift Guide. What can you share about this exciting new role?
**Alison Brie:** Thank you for having me! It’s been an incredible experience stepping into the shoes of the Macy’s Gift Guide. This campaign is all about transforming the traditional gift guide into a lively character who embodies the spirit of giving during the holiday season. My character is a skilled gift curator, helping customers find the perfect gifts for their loved ones while also inspiring them to celebrate themselves. I really want to bring joy and warmth to holiday shopping!
**Editor:** It sounds like a delightful concept! How does your character interact with Matt Bush’s role as your mentee?
**Alison Brie:** Matt’s character is essential because he represents the curious customer who’s always ready to learn about the best gifting choices. Together, we create an engaging dynamic where I share my expertise while he encourages a more organic interaction with the Gift Guide. It’s a fun and energetic way of showcasing the broad array of gifts Macy’s has to offer.
**Editor:** You’ll also be making a special appearance at the Macy’s Thanksgiving Day Parade. That’s quite an honor! How are you feeling about that experience?
**Alison Brie:** I’m absolutely thrilled! The Macy’s Thanksgiving Day Parade is such a beloved tradition, and to be part of the 98th celebration is a huge privilege. Cutting the ceremonial ribbon feels surreal, and I cannot wait to share the excitement with everyone as we kick off the holiday season together.
**Editor:** This campaign is set to be featured across various platforms. What can audiences expect to see in these spots?
**Alison Brie:** The campaign will unfold in a visually stunning series of spots directed by the talented Stacy Wall. Each scene will transport viewers to a whimsical “gift world,” encapsulating the magic of holiday gifting. We aim to evoke cherished emotions, whether it’s nostalgia from fond memories or the thrill of finding that perfect surprise for a loved one. The visuals will be vibrant and engaging—perfect for spreading that festive cheer!
**Editor:** Macy’s has always been known for its exceptional holiday campaigns. What do you hope customers take away from this year’s Gift Guide?
**Alison Brie:** I hope customers feel inspired and empowered to find gifts that truly resonate. This campaign is not just about shopping; it’s about capturing the essence of giving, celebrating relationships, and creating memories. Whether it’s a gift for a family member or a little treat for oneself, I want everyone to find joy and warmth in the season through Macy’s offerings.
**Editor:** Thank you, Alison! Your enthusiasm for the campaign is contagious. We look forward to seeing the Macy’s Holiday 2024 campaign unfold!
**Alison Brie:** Thank you! I can’t wait for everyone to experience the magic of the holidays with Macy’s!
Various platforms. How do you think the integration of media enhances the message of the campaign?
**Alison Brie:** The multi-platform approach really elevates the campaign! By reaching audiences through television, digital spaces, and social media, we can connect with a diverse range of people. Each platform allows us to tell the story of the Gift Guide in unique and engaging ways—whether it’s through visually stunning ads, interactive content, or heartfelt moments shared on social media. It creates an immersive experience that resonates and inspires holiday shopping in a personal way.
**Editor:** Macy’s has always emphasized the joy of giving. How does this campaign reflect that ethos?
**Alison Brie:** Absolutely! The heart of the campaign is all about celebrating the joy of giving, not just to others, but also to oneself. We want to remind people that holiday shopping can be a joyful journey—finding that perfect gift for someone special or treating yourself with something nice. I think that spirit of joy, warmth, and connection shines through in our messaging and visuals, encouraging everyone to embrace and share those cherished moments with loved ones.
**Editor:** do you have any personal holiday traditions that you cherish?
**Alison Brie:** Oh, definitely! I treasure spending time with my family and friends during the holidays. Whether it’s cooking together, decorating our home, or just sharing stories around the table, those moments create lasting memories. I also love the excitement of picking out gifts and seeing the smiles on loved ones’ faces when they unwrap something thoughtful. It’s that magic of togetherness that truly makes the holiday season special for me.
**Editor:** Thank you, Alison, for sharing your insights and enthusiasm with us! We’re excited to see how the campaign unfolds.
**Alison Brie:** Thank you! I’m excited too, and I hope everyone enjoys the festivities and finds inspiration through the Macy’s Gift Guide!
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