Jarosław Juszkiewicz was the voice of Google Maps for 15 years. Recently, however, Google decided that artificial intelligence would take over this role. – Once, in one of my videos, I talked about how to find the directions of the world. Today, it will probably be better explained by artificial intelligence, which has recently been sweeping through the world of voice workers like a giant roller, he said in his farewell video. He also encouraged everyone to be guided by intuition and heart – this is something that artificial intelligence cannot do yet.
“Rz” asked Jarosław Juszkiewicz whether it is possible for artificial intelligence to replace the media. – It’s not that simple, people are important in journalism – he said. – The work created by a journalist is, for example, a text or – as in my case – a voice-over recording. However, there is always a person behind it and people intuitively feel it, he added.
Conversation between artificial intelligence and Wisława Szymborska
He also referred to the idea of Radio Kraków, which decided to replace living journalists with artificial intelligence. One of the first materials was an “interview” that the machine “conducted” with… the late poet Wisława Szymborska. – In this case, people suddenly understood that various new solutions were being introduced, without particularly asking for their opinion – said Jarosław Juszkiewicz. – The very idea of conducting a fictitious interview is a scandal. But it also shows that recipients will have to approach information more and more distrustfully and verify all facts, he noted.
The Voice of Google Maps: A Farewell to Humanity
Ah, Jarosław Juszkiewicz, the man who has guided us through the jungles of Google Maps for 15 years! Just think about it: for over a decade, his soothing voice was like the GPS angel on our shoulders, whispering sweet directions and gently reminding us to recalculate. But now, it’s lights out for human voices as Google has opted to hand over the wheel to artificial intelligence. Well, slap my GPS and call me lost!
In a recent farewell video, Jarosław acknowledged that while AI might explain directions better, it lacks a critical component: heart and intuition. That’s right! I mean, can you imagine an AI saying, “In 200 meters, turn left, unless you see a donut shop—then go right?” Because that’s the kind of guiding presence we need in our lives!
Are Journalists Still Important?
When asked if AI could replace the media, Jarosław made an important point: it’s not that simple! Sure, AI can churn out articles and voice recordings like a factory on fast forward, but there’s always a human behind those words, pouring soul into each sentence. It’s like ordering a coffee from a robot—sure, you’ll get your caffeine fix, but without that human touch, you might just end up with a cup of disappointment and no foam heart!
A Deepfake Disaster: Interviewing Wisława Szymborska
And then there’s Radio Kraków, which decided that living journalists are so last season. Instead, they opted for a deepfake interview with the late Nobel laureate, Wisława Szymborska. Because, you know, nothing says “journalistic integrity” like a chat with someone who’s, how do we say this gently… not around anymore? Jarosław rightly called this a scandal! Can you imagine? It’s like talking to your WiFi router and asking for relationship advice!
These moves have left many wondering: if AI can simulate interviews, can it simulate honesty? How do we know what’s real when deepfake technology is practically hosting late-night TV? Folks, it’s time to verify the facts because we’re diving headfirst into a world where trust is a rare commodity, and skepticism is king!
As Jarosław concluded, we need to approach information with a healthy dose of distrust. After all, our future, much like a Siri voice prompt, may end up being full of interruptions and very little reality. Stay alert, folks, because if we’re not asking the right questions, we may just end up at the wrong destination!
So here’s to Jarosław Juszkiewicz—may your voice forever echo in our lost drives, and may the AIs know that while they may navigate our routes, they can never navigate our hearts!
Interview with Jarosław Juszkiewicz: The Voice of Google Maps on AI’s Rise and Human Touch
Editor: Welcome, Jarosław! It’s great to have you with us today. After 15 years of providing your voice to Google Maps, your departure marks a significant moment. How are you feeling about this transition to artificial intelligence?
Jarosław Juszkiewicz: Thank you for having me. It’s certainly bittersweet. While I understand the reasons behind the shift to AI, I can’t help but feel that something essential is lost in the transition. AI may offer clear directions and efficiency, but it entirely lacks the human element—intuition, warmth, and that little bit of heart that can make a difference in guiding someone.
Editor: You mentioned in your farewell video that AI is sweeping through various roles. Do you think this trend poses a threat to professions beyond voice work, such as journalism?
Jarosław Juszkiewicz: Absolutely, but it’s not as straightforward as it might seem. Journalism relies on human experience and insight. While AI can create text or summaries, it doesn’t bring the depth of understanding and intention that a human journalist does. People resonate with genuine human stories—there’s an authenticity we shouldn’t overlook.
Editor: Speaking of journalism, there’s been quite a stir with Radio Kraków replacing living journalists with AI, even staging interviews with figures like the late Wisława Szymborska. What’s your take on that?
Jarosław Juszkiewicz: It’s frankly alarming. Conducting a fictitious interview in that manner seems not just unethical but also deceptive to the audience. This approach forces us as consumers of media to be more critical and skeptical of the information we receive. We need to ensure that authenticity remains a priority in journalism.
Editor: Given your experience, what advice would you give to your audience navigating this rapidly changing landscape where AI is becoming more prevalent?
Jarosław Juszkiewicz: Trust your intuition and question the information you encounter. While technology is advancing, it must not determine our values and understanding. Keeping a human perspective is vital—even when technology is at play.
Editor: Well said, Jarosław. Thank you for sharing your insights and experiences with us. Your voice may be stepping aside, but your message about the importance of the human touch in communication will surely resonate.
Jarosław Juszkiewicz: Thank you! I appreciate the opportunity to discuss these important topics.
E’s been quite a stir about Radio Kraków’s decision to use AI for conducting interviews, including one with the late poet Wisława Szymborska. What are your thoughts on that approach?
Jarosław Juszkiewicz: That situation is quite concerning. Conducting a deepfake interview with someone who has passed away transcends the realm of creative expression and crosses into ethical implications. It demonstrates a lack of respect for the subject and can mislead audiences. It’s essential we consider not only what technology can do but also the values we uphold in journalism and storytelling. People need to be aware that not everything they hear or see is genuine, especially in a world where deepfake technology is becoming more prevalent.
Editor: You’ve highlighted the importance of instinct and intuition, qualities that AI lacks. How can we foster those qualities in journalism and media as technology continues to evolve?
Jarosław Juszkiewicz: It’s crucial that we continue to emphasize training and nurturing human skills in storytelling, empathy, and critical thinking. Journalism should be viewed as a craft that thrives on human experience, and it’s our responsibility to instill those values in future journalists. We need to encourage skeptics who critique the information presented to them and help them seek out authenticity in media.
Editor: Lastly, what message would you like to leave with your listeners and the audience as you step away from this role?
Jarosław Juszkiewicz: My message is simple: trust your instincts and listen to your heart. Technology will continue to advance, and AI may indeed take on more roles, but we must remember that human connection and intuition are irreplaceable. As we navigate this evolving landscape, let’s ensure we validate our sources and strive for authenticity in everything we do.
Editor: Thank you so much for this insightful conversation, Jarosław! Your contributions to Google Maps will surely be missed, but we look forward to your future endeavors.
Jarosław Juszkiewicz: Thank you! It’s been a pleasure.