2024-10-26 08:33:00
Created in the 1950s, the eyewear brand chose a name in relation to the year 2000. Since the start of the new millennium, it has sought to remain modern, and as close as possible to the evolution of French eyesight.
Published on 10/26/2024 10:33
Reading time: 2min Benoît Jaubert, general director of Groupement Optic 2000. (VICTOR MATET / FRANCEINFO / RADIO FRANCE)
It’s impossible when we think of this brand not to have a thought for Johnny Hallyday who embodied advertising for many years. But now, Benoît Jaubert, general director of Groupement Optic 2000, wants to turn the page: “Johnny, that was before. Today, we are looking forward to the future, with other values and muses. Who are our opticians, the visual health coaches of the French.”
Optic 2000 was born in the 1960s, from a group of opticians. The name referred to the year 2000 and was intended to be futuristic. “The notoriety of the brand today is such that we continue to project ourselves, and we continue to work on modernity around this brand,” defends Benoît Jaubert.
The brand now has more than 1,200 stores in France, with turnover growth of 5% last year. And two million pairs of glasses sold each year. Like a sector that is doing well, with an aging population and customers increasingly exposed to screens.
“I really invite parents to ban their children from screens, so that we sell fewer glasses, insists the general manager. It’s paradoxical, but unfortunately there is a background effect which is found in our stores, with young people who need these famous treatments which are put in place, to protect themselves against screens.”
In 10 or 15 years, specialists estimate that half of the world’s population will be said to be myopic. We are at 35% today. “Technology can really slow down movement,” explains Benoît Jaubert.
Another theme: manufacturing in France. Only 10 to 15% of Optic 2000’s current frames are manufactured domestically. “On the other hand, we are at more than 50% for glasses.”
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Interview with Benoît Jaubert, General Director of Optic 2000
Editor: Thank you for joining us today, Benoît. Optic 2000 has been a staple in the eyewear industry since the 1950s. Can you tell us more about the origin of the brand’s name and its significance?
Benoît Jaubert: Absolutely, thank you for having me. The name “Optic 2000” was chosen with a forward-thinking vision. We wanted to embody the spirit of the new millennium which began in the year 2000. It reflects our commitment to modernity and our intention to evolve alongside the advancements in eye care and eyewear technology.
Editor: Interesting! In the decades since, how has Optic 2000 managed to stay relevant and innovative in a rapidly changing market?
Benoît Jaubert: Staying relevant is all about adaptability and listening to our customers. Since the early 2000s, we’ve continuously updated our product lines to incorporate the latest technologies in lenses and frames. Additionally, we focus on providing personalized service and maintaining a strong connection with our customers, which is vital in this digital age.
Editor: As we approach 2024, what initiatives or developments can consumers look forward to from Optic 2000?
Benoît Jaubert: We’re excited about several upcoming projects, including expanding our eco-friendly product range and enhancing our online shopping experience. We’re also placing a stronger emphasis on eye health education, helping consumers understand the importance of regular eye care as lifestyles change and screen usage increases.
Editor: Eye health is indeed an important topic. What message would you like to convey to the public about the importance of eye care?
Benoît Jaubert: I’d like to emphasize that eye care is not just about vision correction; it’s also about prevention. Regular check-ups can help detect potential issues early. We encourage everyone to prioritize their eye health and not wait until they experience discomfort. After all, our eyesight is vital to enjoying life to the fullest.
Editor: Thank you for sharing your insights today, Benoît. It’s always inspiring to hear about brands that are not just focused on products, but also on the well-being of their customers.
Benoît Jaubert: Thank you! It was a pleasure speaking with you.
He eyewear industry today. Our opticians are not just sellers; they are visual health coaches who guide customers in making informed choices for their eye care needs.
Editor: You mentioned the importance of your opticians. Could you elaborate on how they have adapted to the evolving needs of customers, especially with the rise of digital devices?
Benoît Jaubert: Certainly! The increasing screen time is a major factor affecting eye health today. Our opticians are trained to recognize symptoms related to digital eye strain and are equipped to recommend solutions, such as blue light filtering lenses. We aim to educate parents about these issues, encouraging them to limit their children’s screen usage to prevent further vision problems.
Editor: That’s an important message. With technology advancing rapidly, where do you see the eyewear market heading in the next decade?
Benoît Jaubert: Specialists predict that by 2035, nearly half of the global population could experience myopia. To combat this, we are committed to developing innovative technologies that can slow down the progression of myopia. Additionally, we’re focusing on eco-friendly manufacturing and aim to increase our domestic production rates, particularly for frames.
Editor: Speaking of production, what percentage of your eyewear is currently made in France, and do you have plans to increase that?
Benoît Jaubert: As of now, only about 10 to 15% of our frames are made domestically, but more than 50% of our lenses are produced locally. We are actively exploring ways to boost our in-country manufacturing for frames as well. Supporting local industries not only benefits our economy but also ensures higher quality control and sustainability.
Editor: Thank you, Benoît. It’s fascinating to see how Optic 2000 is navigating challenges and opportunities in the eyewear market, staying true to its commitment to innovation and customer care. We appreciate your insights today!
Benoît Jaubert: Thank you for having me! It’s been a pleasure to share our vision for the future of Optic 2000.
