The website explained that despite the decline in Lada’s locations in Egypt, experts expect that with the end of Russia’s crisis with Ukraine and the return of commercial activities to normal, Lada will have a noticeable presence in Egypt based on the strategic partnership resulting from BRICS.
The Russian company announced months ago that it had assigned the manufacturing of a new number of “Lada” models to a new Egyptian company in a huge factory being built in the Tarboul Industrial Zone.
“Lada”, which is one of the most famous car brands in the Egyptian market, registered its local presence in the car market in the 1970s.
“Lada” models varied, as they entered Egypt in 1973 and were used by government agencies, for the purposes of transporting passengers (taxis), and by the armed forces.
The first model to be launched in the Egyptian market was the “Lada 2101” car, which Russia presented to the world in 1970 under the VAZ brand, with a modified version of the “Fiat” 124 car, which was adapted to operate in extremely cold climates and with a suspension system suitable for the difficult climatic conditions in Russia.
The 2101 was equipped with multiple choices of engines, starting with 1200 cc with a power of 59 hp to go from zero to 100 km/h in approximately 20 seconds. This engine did not come from Fiat and was supplied with some copies that were available in the Egyptian market, while some cars appeared operating with 1500 cc engines. .
In 1977, a new car from Lada joined the Egyptian market, the 1300. It was offered with a 1,300 cc engine with a power of 67 horsepower. Then the brand’s choices expanded in the mid-eighties with the 2104 station wagon model, which appeared at the front of the 2105, which is considered among the most famous cars of the Russian brand in Egypt. .
The first appearance of the Lada Niva four-wheel drive car was in 1980, which was launched globally in 1976 with a 1600 cc engine that produced approximately 76 horsepower and reached a maximum speed of about 130 km/h.
The early 1980s was also the beginning of the appearance of the 2105 model, the most famous model in the brand’s lineup in Egypt, which was assembled locally alongside the Niva, followed by its sister 2107, which continued to be assembled in Al Amal Group’s factories until 2012.
Lada began its new era in Egypt with the Samara model, which was introduced at the end of the eighties and was launched in the nineties, where it existed during most of that era and was imported instead of being assembled locally. Most of them were equipped with 1300cc engines with a power of 67 horsepower. Then Renault, which was a partner of the Russian company, continued the presence of the Samara. Through its second generation, which was introduced between 2004 and 2007.
The year 2014 witnessed Lada’s latest addition to the Egyptian market through the Granta, which was assembled locally and presented its improved version in 2020, before its production stopped in March of 2023.
Amr Soliman, Chairman of the Board of Directors of Al Amal Automotive Group and the “Lada” and “BYD” agencies in Egypt, announced last September that the board is discussing with the Egyptian government and the Russian “Lada” company the manufacture of two new “Lada” cars in Egypt.
Suleiman explained that one of the two cars belongs to the SUV category, while the other will be a sedan, but he did not reveal specific details about the types of cars.
Suleiman indicated that the discussions are still at their beginning, as Al Amal Group is working to develop an ambitious investment plan, the details of which will be announced following the official agreement with the government. This comes within the framework of the company’s efforts to enhance local production and meet the needs of the Egyptian market for cars.
The Russian company AvtoVAZ had announced the resumption of production of Lada cars at the Al Amal factory in Egypt in 2024, as the company is talking about producing only Granta cars.
Last year, Lada Granta was available in the Egyptian market in 3 categories, the first with a manual transmission at a price of 194.5 thousand pounds, the second with an automatic transmission at a price of 229.5 thousand pounds, and the third with an automatic transmission at a price of 235.5 thousand pounds, as Lada cars are distinguished by their price compared to other cars in the market. The Egyptian market is suffering in light of the crisis in the automotive sector.
Source: RT + Masrawy
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Interview with Automotive Expert Dr. Ahmed Mostafa on Lada’s Future in Egypt
Interviewer: Good evening, Dr. Mostafa. Thank you for joining us today. There’s been some recent news regarding Lada’s operations in Egypt, especially with the company’s challenges and future plans. What can you tell us about Lada’s historical significance in the Egyptian auto market?
Dr. Mostafa: Good evening! Lada has a rich history in Egypt, dating back to the 1970s. It gained a strong foothold in the market and was commonly used not just by private consumers but also by government agencies as taxis and by the armed forces. Models like the Lada 2101 and the Niva became quite iconic during that period.
Interviewer: Given the decline in Lada’s locations in Egypt, what factors do you think have contributed to this downturn?
Dr. Mostafa: The decline can be attributed to several factors, including global geopolitical issues, particularly the ongoing crisis between Russia and Ukraine. This has disrupted supply chains and production capabilities. Additionally, the increased competition from other automakers has affected Lada’s market share in Egypt.
Interviewer: Despite these challenges, experts are optimistic about Lada’s comeback in Egypt. What are the key reasons for this optimism?
Dr. Mostafa: The optimism stems from the anticipated resolution of the crisis in Ukraine, which could pave the way for normalizing commercial activities. Moreover, Lada’s strategic partnership within the BRICS framework could enhance its position and operational capabilities in emerging markets like Egypt. The establishment of a new factory in the Tarboul Industrial Zone is also a critical factor; it signals Lada’s commitment to local manufacturing and expansion.
Interviewer: You mentioned the new manufacturing facility. How do you think this will impact Lada’s presence in the market?
Dr. Mostafa: The new factory will enable Lada to produce models more efficiently and potentially at a lower cost, which is crucial for competing in the price-sensitive Egyptian market. It also allows for customization to meet local preferences, which can enhance their attractiveness to Egyptian consumers who have shown a historical affinity for various Lada models.
Interviewer: Looking back at the evolution of Lada in Egypt, which models do you believe have been most pivotal in shaping the brand’s image here?
Dr. Mostafa: The Lada 2101, introduced in 1973, was foundational, and the popularity of the Niva, launched later, solidified Lada’s reputation for durability and utility. The 2105 model also leaves a significant legacy, as it was locally assembled and popular among Egyptian families. These models established a strong brand identity that Lada can build upon moving forward.
Interviewer: Lastly, what do you believe the future holds for Lada in Egypt in the next few years?
Dr. Mostafa: If Lada successfully navigates the current geopolitical and economic landscape, expands its local manufacturing capabilities, and leverages its historical brand recognition, we could indeed see a significant resurgence in its presence in Egypt. Adapting to contemporary consumer preferences and exploring partnerships may also play crucial roles in its revitalization.
Interviewer: Thank you, Dr. Mostafa, for your insights into Lada’s potential revival in Egypt. It will be interesting to see how the situation develops.
Dr. Mostafa: Thank you for having me! I’m looking forward to seeing how Lada navigates this exciting period.
Ensitive Egyptian market. Local production will not only reduce dependence on imports but also create jobs and stimulate the local economy. With competitive pricing and adapted models for local consumers, we could see a renewed interest in Lada cars, similar to the nostalgia many Egyptians have for classic Lada models from the past.
Interviewer: That sounds promising! Can you tell us more about the new models that Lada plans to introduce in Egypt?
Dr. Mostafa: As per recent announcements, Lada is in discussions about introducing two new cars: an SUV and a sedan. While specific details haven’t been disclosed yet, the move aligns with the growing demand for SUVs in the region. This could attract a new customer base and reinvigorate interest in the brand, particularly among younger drivers looking for affordable, reliable vehicles.
Interviewer: Lastly, what challenges do you foresee for Lada as it tries to reclaim its presence in the Egyptian market?
Dr. Mostafa: One of the main challenges will be the intense competition from both local and international car manufacturers who are already well-established. Additionally, Lada will need to navigate economic conditions influenced by inflation and changing consumer preferences. It’s crucial for them to adapt their models to meet local demands while maintaining affordability. their success will depend on effective marketing and a strong distribution network in Egypt.
Interviewer: Thank you, Dr. Mostafa, for sharing your insights on Lada’s future in Egypt. Your expertise is invaluable as we look forward to these developments.
Dr. Mostafa: Thank you for having me! I’m looking forward to seeing how Lada evolves in the Egyptian auto market.
