The very best marketing campaign of the past year? That will be a battle between Visit Limburg, STVV and Cyclis Bike Lease. The best B2B Brand of the Year is chosen between Cegeka, Medialife and again Cyclis Bike Lease. Finally, one of those present on Marcom Day will take home the Limburg Press Award: Biesmans Group (Tectum), Trixxo or Vandersanden? We will know more on November 21…
Voka Limburg and its network Marcom announce the nominees of the MarCom Awards 2024. They are all Limburg organizations with passionate marketers and communication professionals who put their best foot forward every day.
From the long list of nominees, the jury chose 3 nominees for the category ‘Limburg Marketing Campaign of the Year’ based on the creative concept, effectiveness of the campaign and social relevance. It goes between:
• Cyclis Bike Lease: ‘That’s why I’m leasing’
This campaign is the result of a collaboration between three Limburg companies: Cyclis Bike Lease, RCA and Medialife. With a recognizable cover of the song “Easy” by The Commodores, linked to the convenience of bicycle leasing, the bicycle leasing company from Hasselt has uniquely put the benefits of its services in the spotlight and shown how simple and carefree bicycle leasing can be.
• STVV: ‘Forever’
With this campaign, the Truiense football club wants to create a broad social impact on the occasion of its 100th anniversary. For example, the club rolled out a creative concept for a season that transcended football and was taken into account in schools, associations and local businesses in the city. In this way, the campaign has contributed to the image of STVV as a historic family club.
• Visit Limburg: ‘Limburg just a little more surprising’
Making Limburg top of mind as a holiday destination. That was Visit Limburg’s goal with this campaign. By using a well-known Limburg ambassador, Matteo Simoni, in combination with a surprising and creative campaign with an emphasis on the beautiful Limburg landscapes, Visit Limburg seems to have more than succeeded in its aim.
A second prize, the one for Limburg B2B Brand of the Year, will be awarded on November 21 to the brand that has distinguished itself over the past year through its strong position in the business market. To determine the nominees, the jury focused on the USP, innovative marketing, brand awareness and positioning in the Limburg B2B landscape. All this led to the selection of:
• Cegeka
Cegeka is an ambitious IT brand that shapes the digital future together with its customers. Since 1992, it has grown from a Limburg start-up, founded in the Kempen coal mines, into a major international player, always with an eye for sustainability and innovation.
• Cyclis Bike Lease
Cyclis Bike Lease is the Limburg pioneer in bicycle leasing in Belgium and is committed to the well-being of more than 40,000 cyclists every day, and to taking care of its customers and dealers. As the market leader in Belgium, they are permanently committed to cycling fun and contribute to a strong and sustainable mobility policy in Limburg and beyond.
• Medialife
Over the past 15 years, Medialife has grown into a leading multimedia production house. As a brand, they stand for innovation, creativity and customization, with a strong focus on sustainability and inclusion. Whether it concerns company reports, commercials, live streams or motion graphics, Medialife thinks beyond just ‘making a video’.
And then also… The Limburg Press Prize
Since 1997, Voka has been rewarding Limburg companies and institutions for their clear, fast and accurate (press) communication. Important elements for the jury to determine the nominees are: accessibility, news value, social relevance, creativity and ownership. And the contenders are….
• Biesmans Group
The Genk roofing group Tectum achieved a nice milestone this year with a turnover increase of 14%, good for a total of a quarter of a billion euros. The company also attracted attention in the past year with various acquisitions and innovative roof projects. To further realize growth, the parent holding company will continue under the name Biesmans Group.
• Trixxo
The service voucher and temporary employment company continued its expansion outside Limburg this year and managed to communicate about this successfully. The organization also took responsibility for the shift in the service voucher landscape and provided a socially relevant voice in the debate.
• Vandersanden
The brickmaker from Bilzen further emphasized his sustainability story this year by opening a new factory in Dilsen-Stokkem for the production of CO2-neutral bricks. The company is not only an established name in the entrepreneurial world, but certainly also within the (Limburg) media landscape.
Nine nominees, three main prizes… that is the battle that will be settled on November 21 during the Voka Day of the Marcom. If you bump into a jury member, be sure to whisper your favorite in his ear!
The MarCom Awards: Limburg’s Finest Marketing Campaigns and Brands!
Ah, Limburg! The land where the hills are alive with the sound of… marketing campaigns? Yes, that’s right! The nominees for the MarCom Awards 2024 are as exciting as a last-minute bicycle race—though maybe with fewer injuries. With the jurors gearing up to make their choices, we have quite a showdown ahead. Let’s dive into the nominees that have been spinning their wheels and tickling our funny bones!
Who’s in the Ring for the Best Limburg Marketing Campaign?
Picture this: a group of passionate marketers locked in a gladiatorial arena where creativity meets effectiveness, all under the watchful eye of social relevance! Now, without further ado, let’s meet our contenders for the Limburg Marketing Campaign of the Year:
- Cyclis Bike Lease: ‘That’s why I’m leasing’
This gem features a catchy rendition of the Commodores’ classic “Easy”. You know, the one where everyone suddenly thinks they can sing—when in reality, they sound like a cat trying to pass a hairball. But I digress! Cyclis Bike Lease showcases why leasing a bike is as easy as pie—if pie was made out of peddling.
- STVV: ‘Forever’
Ah, the old family football club trying to break the mold! Celebrating its centenary with a campaign that reaches beyond the pitch. Picture classrooms and local businesses getting involved. Just remember, it’s not just about scoring goals; it’s about scoring community love! Good luck getting that 100-year milestone cake past the defenders, though!
- Visit Limburg: ‘Limburg just a little more surprising’
Imagine if Limburg had its own “Holiday in the Sun” soundtrack. Well, Matteo Simoni, the Limburg ambassador, is taking it up a notch! This campaign showcases beautiful landscapes and surprising experiences, boldly proclaiming: “Limburg is more than you think!” Sounds like all of us trying to convince our friends that our hometown isn’t just a ghost town!
The B2B Showdown: Who Will Reign Supreme?
Now onto the fiercely corporate world, where Boardroom battles get settled with PowerPoint presentations instead of sword-fights! Here are the nominees for Limburg B2B Brand of the Year:
- Cegeka
From humble coal mine roots to tech titan! They’re the ambitious IT brand transforming businesses like a caterpillar morphing into a butterfly. I mean, who doesn’t want their digital future in the hands of a bunch of Limburgers? Right?
- Cyclis Bike Lease
Yes, they’re back! Not just the darlings of consumer marketing but also strutting their stuff in the B2B world. They’re the wellness warriors for over 40,000 cyclists! Who knew pedaling could boost your business productivity? Other brands take notes!
- Medialife
The multimedia magicians of Limburg! With their penchant for sustainability and creativity, they promise that your content will never be just ‘another video’. More like a cinematic epic! Just grab your popcorn!
And Finally… The Limburg Press Prize!
Now, let’s not forget the journalists who turn the mundane into gold! The nominees for Limburg Press Award deliver communication smoother than a finely aged whiskey:
- Biesmans Group
With a whopping 14% turnover increase. It’s that kind of growth that makes you want to sit up, pay attention, and maybe check your own financials for hidden treasure!
- Trixxo
A company that’s expanding faster than a balloon at a child’s party! They’ve managed to stay relevant and socially responsible in the chaotic world of employment services. Hats off for stepping up in a big way!
- Vandersanden
CO2-neutral bricks? Well, that’s a conversation starter at the next construction site! They’ve taken sustainability and made it chic—remember that, folks!
The Grand Finale – November 21!
So there you have it! The big names and ideas doing their best to outshine each other in this MarCom Awards extravaganza. It all comes down to November 21, where the jury will deliberate like it’s the last round of ‘Who Wants to Be a Millionaire?’ If you find a jury member, just lean in and say, “Vote for the one with the best snacks at the after-party!” You never know; it might just sway their decision!
Make sure to tune in for the results—because in Limburg, marketing is a matter of great pride, and a pinch of cheekiness just makes it all the more delightful!
The competition for the title of the best marketing campaign of the past year is heating up, with aggressive contenders including Visit Limburg, STVV, and Cyclis Bike Lease, all vying for top honors. In addition, the prestigious title of Best B2B Brand of the Year is set to be fiercely contested by Cegeka, Medialife, and Cyclis Bike Lease once again. As the excitement builds, we anticipate that one of the remarkable organizations present at Marcom Day will claim the coveted Limburg Press Award, with the nominees being Biesmans Group (Tectum), Trixxo, and Vandersanden. The wait will soon be over, as the winners will be revealed on November 21…
Voka Limburg, in collaboration with its extensive network Marcom, has unveiled the nominees for the esteemed MarCom Awards 2024. These candidates hail from Limburg and are comprised of dedicated marketers and communication experts who consistently strive to excel in their fields.
After careful consideration, the jury has selected three standout nominees for the coveted ‘Limburg Marketing Campaign of the Year’ category. This selection was based on a detailed analysis of the creative concept, effectiveness of the campaign, and its social relevance. The finalists include:
• Cyclis Bike Lease: ‘That’s why I’m leasing’
This inventive campaign emerged through an effective partnership among three Limburg companies: Cyclis Bike Lease, RCA, and Medialife. Featuring a catchy cover of the iconic song “Easy” by The Commodores, the campaign highlights the effortless nature of bicycle leasing, showcasing how Cyclis Bike Lease from Hasselt uniquely addresses the benefits of its services while promoting a carefree cycling experience.
• STVV: ‘Forever’
To mark its centenary, the Truiense football club implemented this ambitious campaign, aiming to make a significant social impact. This creative initiative extended beyond the realm of football, reaching into schools, community groups, and local businesses, thereby enhancing STVV’s reputation as a historic family-oriented club.
• Visit Limburg: ‘Limburg just a little more surprising’
The campaign’s primary ambition was to position Limburg as a top-of-mind holiday destination. Utilizing the charm of renowned Limburg ambassador Matteo Simoni, coupled with a captivating campaign that celebrated the picturesque Limburg landscapes, Visit Limburg appears to have effectively achieved its promotional goals.
A second prestigious award, theLimburg B2B Brand of the Year, will be handed out on November 21 to the brand that has made notable strides in the business market over the past year. The jury evaluated nominees based on their unique selling propositions (USPs), innovative marketing practices, brand recognition, and overall positioning in the Limburg B2B landscape. The selected nominees include:
• Cegeka
Cegeka is an ambitious IT brand committed to co-creating the digital future alongside its clients. Established in 1992, the company has grown from its humble beginnings in the Kempen coal mining region to an influential international presence, all while maintaining a focus on sustainability and continual innovation.
• Cyclis Bike Lease
Leading the bicycle leasing sector in Belgium, Cyclis Bike Lease has emerged as a beacon of commitment to more than 40,000 cyclists daily. The company prioritizes customer satisfaction and dealer relationships, establishing itself as a market leader dedicated to facilitating cycling joy and promoting a sustainable mobility policy across Limburg and beyond.
• Medialife
Over the past 15 years, Medialife has transformed into a pioneering multimedia production house. The brand is synonymous with innovation, creativity, and custom solutions, emphasizing sustainability and inclusiveness. Their services extend far beyond mere video production, encompassing company reports, commercials, live streams, and dynamic motion graphics.
And then also… The Limburg Press Prize
Since 1997, Voka has been recognizing outstanding Limburg companies and institutions for their clear, rapid, and precise press communications. The jury evaluates nominees based on essential criteria including accessibility, newsworthiness, social significance, creativity, and ownership of messaging. The contenders this year are…
• Biesmans Group
This Genk-based roofing entity, Tectum, celebrated a remarkable milestone this year, boasting a turnover increase of 14%, translating to a staggering quarter of a billion euros. The firm also garnered attention through various strategic acquisitions and innovative roofing projects. In pursuit of continued growth, the parent holding company will now operate under the name Biesmans Group.
• Trixxo
In a year of expansion beyond Limburg, the service voucher and temporary employment enterprise skillfully communicated its growth while also taking charge of the evolving service voucher landscape, contributing a socially significant voice to ongoing discussions.
• Vandersanden
The prominent brick manufacturer from Bilzen reinforced its commitment to sustainability this year by inaugurating a cutting-edge facility in Dilsen-Stokkem dedicated to the production of CO2-neutral bricks. As a well-known player in the business sector, Vandersanden has further cemented its legacy within the Limburg media landscape.
Nine remarkable nominees, three significant prizes… a contest that will culminate on November 21 during the Voka Day of the Marcom. If you happen to encounter a jury member, don’t miss the opportunity to discreetly share your favorite contender with them!
Interview with Marketing Expert, Janne Verhoeven, on the MarCom Awards 2024 Nominees
Editor: Welcome, Janne! With the MarCom Awards approaching, the excitement among the nominees is palpable. Which campaign do you think stands out most for the “Limburg Marketing Campaign of the Year”?
Janne Verhoeven: Thank you for having me! It’s definitely a tough call. Cyclis Bike Lease’s campaign “That’s Why I’m Leasing” is particularly noteworthy because it cleverly combines a nostalgic musical element with a contemporary service. The integration of a catchy cover of “Easy” by The Commodores adds a fun twist that resonates well with potential customers.
Editor: It’s a creative approach! What about STVV’s campaign, “Forever”—how do you view its social impact?
Janne Verhoeven: STVV’s initiative is a fantastic example of leveraging a milestone to foster community engagement. Celebrating their 100th anniversary by involving schools and local businesses shows a commitment to social responsibility. They are not just celebrating their past but actively enhancing their present and future within the community, which is crucial for brand loyalty.
Editor: Absolutely! Then there’s Visit Limburg’s campaign, “Limburg just a little more surprising.” How effective do you think their use of an ambassador impacts the campaign?
Janne Verhoeven: Matteo Simoni is a great choice as an ambassador. His local recognition can definitely help in marketing Limburg as a holiday destination. By featuring beautiful landscapes and unique experiences, the campaign effectively portrays Limburg as a hidden gem that deserves attention, effectively shifting perceptions about the region.
Editor: Transitioning to the B2B category, how do you rate the competition between Cegeka, Cyclis Bike Lease, and Medialife for B2B Brand of the Year?
Janne Verhoeven: It’s really exciting to see Cyclis Bike Lease in both categories—proof of their versatility! Cegeka stands out with its strong tech background and vision for the digital future, but Medialife’s emphasis on creativity and customization makes them a formidable contender. The winner could really depend on what the jury values more: innovation or broad appeal.
Editor: Lastly, moving on to the Limburg Press Award, what do you think sets apart nominees Biesmans Group, Trixxo, and Vandersanden?
Janne Verhoeven: Each nominee brings something unique to the table. Biesmans Group’s impressive turnover growth speaks volumes about its business acumen, while Trixxo’s engagement in the service voucher landscape reflects a timely responsiveness to market changes. Vandersanden’s commitment to sustainability with its CO2-neutral bricks is timely and forward-thinking in today’s climate-conscious world. The jury will have a tough job deciding!
Editor: It certainly seems that way! With the MarCom Awards just around the corner on November 21, there’s much anticipation. What final thoughts do you have as we await the results?
Janne Verhoeven: I think it’s a celebration of innovation, creativity, and social responsibility within Limburg. Regardless of who wins, the true victory lies in how these campaigns inspire other organizations to challenge themselves and grow. I’m excited to see the results!
Editor: Thank you, Janne! Your insights are invaluable, and we can’t wait to see who takes home the awards this year!
Iting to see such strong contenders in the B2B category! Cegeka stands out due to its remarkable growth and innovative strategies in the IT space, which directly translates to value for its clients. Their commitment to sustainability also positions them favorably among businesses looking to partner with conscientious brands.
Cyclis Bike Lease, with its focus on bicycle leasing, is unique in this category. Their approach not only highlights physical well-being but also promotes sustainable business practices, making them a versatile contender. The added element of customer engagement makes them incredibly relevant in today’s market.
Medialife continues to impress with its creativity and focus on multimedia production. Their ability to blend sustainability and innovation presents them as a strong choice for companies seeking comprehensive marketing solutions.
each brand brings something unique to the table, which makes this category particularly riveting. It will depend on how well they convey and deliver their value propositions in the eyes of the jury.
Editor: Last but not least, let’s touch on the Limburg Press Prize. How do you assess the nominations this year—Biesmans Group, Trixxo, and Vandersanden?
Janne Verhoeven: The nominees for the Limburg Press Prize each embody a commitment to effective communication and social responsibility. Biesmans Group’s impressive turnover growth and strategic innovations make for compelling news, along with their dynamic rebranding.
Trixxo’s expansion efforts and social awareness give them a commendable edge, especially their ability to navigate and influence the evolving employment landscape—this reflects a brand that is socially engaged and aware of its impact.
Vandersanden’s remarkable sustainability efforts resonate strongly in today’s environmentally conscious market. Their initiative to produce CO2-neutral bricks not only captures media attention but also aligns with growing societal values surrounding sustainability.
all three nominees have compelling stories to tell, and the jury will have to weigh their impact in communication and brand engagement carefully. The discussions around each will surely highlight what it means to communicate responsibly and effectively.
Editor: Thank you, Janne, for your valuable insights. It sounds like the MarCom Awards will indeed be an event to remember. We look forward to seeing who walks away with the accolades on November 21!
