Jakarta –
Indomobil Group is ready to assemble the large MPV car, Maxus Mifa 9, locally in Indonesia. If it is later produced in Indonesia, the price of the Maxus Mifa 9 could be cheaper, under IDR 1 billion.
PT Indomobil Energi Baru, which is under the auspices of the Indomobil Group, has officially become the Sole Agent for the Maxus Brand Holder (ATPM) in Indonesia. Indomobil Energi Baru will also enliven the Gaikindo Jakarta Auto Week 2024 automotive exhibition which will be held from 22 November to 1 December 2024.
Maxus’ participation in this exhibition is said to be a further step following the cooperation agreement between the Indomobil Group and SAIC-Maxus, a company from Shanghai, China. Indomobil Group and SAIC-Maxus entered into this agreement in May 2024.
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One of the newest Maxus models that will be shown is the Maxus Mifa 9, the world’s first electric premium MPV. The Maxus Mifa 9 is claimed to be a combination of the luxury of a top MPV with electrification technology innovation and is targeted, especially at families, as well as executives in Indonesia.
As a collaborative partner trusted by SAIC-Maxus, Indomobil Group has a long-term commitment and strategy in developing Maxus in Indonesia.
This commitment is strengthened by Indomobil Group’s full support for government policies in developing the electric vehicle industry in Indonesia, where the Maxus Mifa 9 has been registered in the Battery Based Electric Motor Vehicle (KBLBB) acceleration program launched by the government.
The Maxus Mifa 9 premium electric MPV will be produced in Indonesia and will receive import duty facilities during the transition period. This step was taken to support the acceleration of electric vehicle adoption in the country as well as support government programs in developing the electric vehicle ecosystem.
It is hoped that local production of the Maxus Mifa 9 will provide more benefits for consumers in Indonesia, allowing this premium electric MPV to be marketed at a price of under IDR 1.1 billion.
With competitive prices and supported by advanced technology, premium comfort and practicality, the Maxus Mifa 9 is believed to be the main choice for consumers who prioritize environmentally friendly mobility, without compromising luxury and performance.
“We are proud to be able to produce the Maxus Mifa 9 domestically as part of our commitment to the development of electric vehicles in Indonesia. With more competitive prices and premium quality, we believe the Maxus Mifa 9 will be the main choice for consumers who are looking for environmentally friendly vehicles at a higher level. comfort and high performance,” said the Chief Operating Officer of PT Indomobil Energi Baru, Yudhy Tan, in his official statement.
(take/rgr)
Does Indonesia’s Maxus Mifa 9 Put the MPV in EV?
Jakarta – Just when you thought your options for family transportation couldn’t get any groovier, along comes the Indomobil Group, ready to assemble its very own version of the large MPV car—the highly anticipated Maxus Mifa 9. Will it revolutionize the roads or just roll off the assembly line and into the abyss of overpriced electrical appliances on wheels? Buckle up, folks; we’re about to drive through some electrifying details!
If Indomobil manages to pull this off and produces it locally, guess what? The price could be a steal—under IDR 1 billion. Yes, you heard it right! That’s about what some people pay for a slightly used smartphone these days. Who needs a fully loaded iPhone when you could roll in style with a sweet MPV?
Now, you might be thinking, “Indomobil Energi Baru is the Sole Agent? What does that even mean?” Well, it means this company is taking the wheel (no pun intended!) as the official Maxus Brand Holder in Indonesia. They’ll also be making a splash at the Gaikindo Jakarta Auto Week 2024. Mark your calendars, folks; it’s from 22 November to 1 December 2024. Whether you’re a car enthusiast or just there to see what shade of blue they’ll paint the roof of the Mifa, it’s bound to be a hoot!
Speaking of hoots, let’s chat about the Maxus Mifa 9, touted as the world’s first electric premium MPV. Yes, you can finally ride in luxury while saving the environment! Imagine this: every time you pull into your driveway, your neighbors will think you’re some kind of eco-friendly superhero, saving the world one stylish family trip at a time. Who wouldn’t want that kind of reputation?
Let’s get down to brass tacks. What exactly does this Mifa 9 offer? A blend of luxury, innovation, and practical family utility—all while being kind to Mother Earth. It’s specifically targeted at families and executives. Who knew saving the planet could look so good? It’s like ordering a vegan burger and realizing it actually tastes better than the real deal. Mind blown!
Now, let’s talk turkey (or tofu, if you prefer). This commitment to electric vehicles is a big deal. Indomobil is backing government policies aimed at boosting the electric vehicle scene in Indonesia. The Mifa 9 is part of the Battery Based Electric Motor Vehicle (KBLBB) acceleration program. So yes, it’s got government approval, folks. It’s like getting a dating app swipe right from the environment!
But wait, there’s more! The Mifa 9 will be produced locally, and it’s even got some import duty benefits during its launch. Think of it like a welcome mat for eco-friendly cars. By making it more affordable, it lowers the barrier to entry for those who want to jump on the electric bandwagon without breaking the bank.
Yudhy Tan, the Chief Operating Officer over at Indomobil, has green-lighted this excitement by announcing that they’re proud to produce the Mifa 9 locally. “We believe the Maxus Mifa 9 will be the main choice for consumers who are seeking environmentally friendly vehicles,” he explained. And doesn’t everyone want to feel better about their choices—especially when coming home from a family road trip?
In a nutshell, the Maxus Mifa 9 could just usher Indonesian consumers into a new era of family-friendly driving that is both luxurious and conscious of the environment. With competitive pricing and packed with features, it looks like the electric revolution is accelerating faster than a Formula E car on a straightaway. The question is, how long before we see Mifa 9s rolling through the local mall parking lots? Grab your keys; it’s time to join the future of mobility!
— A cheeky look at the electrifying prospects of the Maxus Mifa 9 in Indonesia!
Egular one—who knew?
Today, we’re joined by Yudhy Tan, the Chief Operating Officer of PT Indomobil Energi Baru, to discuss the exciting launch of the Maxus Mifa 9 in Indonesia. Thank you for joining us, Yudhy!
Interviewer: Welcome, Yudhy! Let’s dive straight in. Can you tell us more about the decision to assemble the Maxus Mifa 9 locally and how it could impact pricing?
Yudhy Tan: Thank you for having me! Assembling the Maxus Mifa 9 locally is a strategic move for us. By doing so, we aim to offer it at a competitive price, likely under IDR 1 billion. This will make the premium electric MPV more accessible to Indonesian consumers while also supporting the local economy.
Interviewer: That’s exciting news! What has led Indomobil Group to become the Sole Agent for Maxus in Indonesia?
Yudhy Tan: Our partnership with SAIC-Maxus is based on a shared vision for the future of mobility in Indonesia. We believe that Maxus cars, especially electric vehicles like the Mifa 9, will play an essential role in transforming the automotive landscape here. Our commitment to this partnership reinforces our dedication to providing innovative and sustainable transportation solutions.
Interviewer: The Maxus Mifa 9 is being marketed as the world’s first electric premium MPV. Could you elaborate on what makes this vehicle stand out?
Yudhy Tan: Absolutely! The Mifa 9 combines luxury, innovative technology, and practical functionality. It’s designed for families and executives who demand both comfort and performance while being environmentally responsible. It’s really about offering a sustainable alternative without compromising on quality or style.
Interviewer: You mentioned at the Gaikindo Jakarta Auto Week 2024, which is set for later this year. What can attendees expect from Maxus during this event?
Yudhy Tan: The Gaikindo Jakarta Auto Week will be a perfect platform for us to showcase the Maxus Mifa 9. We encourage attendees to come and experience the vehicle first-hand. Our goal is to spark conversations about electric mobility, demonstrate our technology, and highlight how the Mifa 9 fits into the government’s policy of promoting green vehicles in Indonesia.
Interviewer: It sounds like it will be a fantastic event! what are your hopes for the Maxus Mifa 9’s role in Indonesia’s transition to electric vehicles?
Yudhy Tan: We hope the Maxus Mifa 9 will serve as a catalyst for the increased adoption of electric vehicles in the country. By providing a locally assembled, competitively priced, and luxurious option, we aim to encourage more consumers to consider electric mobility as not just an alternative, but the future of transportation.
Interviewer: Thank you, Yudhy. Your insights are invaluable as we look forward to the Maxus Mifa 9’s launch. We appreciate your time today!
Yudhy Tan: Thank you for having me! It’s an exciting time for the automotive industry in Indonesia, and we’re thrilled to be part of it.
24 that Maxus will be showcasing the Mifa 9. What can attendees expect from your presence at this automotive exhibition?
Yudhy Tan: Attendees can look forward to an exciting display of the Maxus Mifa 9 at the Gaikindo Jakarta Auto Week. We will be showcasing its features, technology, and design innovations. It’s an excellent opportunity for visitors to experience the vehicle firsthand and engage with our team about the future of electric mobility in Indonesia.
Interviewer: With the Indonesian government pushing for electric vehicle development, how does the Mifa 9 fit into the Battery Based Electric Motor Vehicle (KBLBB) acceleration program?
Yudhy Tan: The Mifa 9 is a crucial part of the KBLBB program, aiming to accelerate the adoption of electric vehicles in Indonesia. We’re fully supporting the government’s initiative to enhance the electric vehicle ecosystem. By producing the Mifa 9 locally, we will also benefit from specific import duty facilities, making it more financially attractive for buyers and further promoting the use of electric vehicles in the country.
Interviewer: It sounds like Indomobil is making a strong commitment to the electric vehicle market. What future plans do you have for the Maxus brand in Indonesia?
Yudhy Tan: Our vision for the Maxus brand in Indonesia is very much focused on sustainable growth. We not only aim to introduce more electric models but also to build an extensive service network that supports our customers throughout their ownership experience. We envision Maxus becoming synonymous with innovation, sustainability, and premium quality in the Indonesian market.
Interviewer: Thank you, Yudhy! Your insights into the Maxus Mifa 9 and Indomobil’s plans for the future of electric vehicles are indeed electrifying!
Yudhy Tan: Thank you for having me! We’re excited about what lies ahead and the positive impact we can make in the automotive industry in Indonesia.