2024-10-22 20:53:00
O X (formerly Twitter) recently expanded access to the trend analysis tool called Radar. Initially known as Insightsit allows users to track emerging topics, trends, and conversations in real time.
At the time, the Insights It was initially released to companies with a verified seal and cost US$1,000 per month or the equivalent of US$834/month if paid annually, making it inaccessible to smaller companies. Now renamed Radar, the tool was launched to Premium+ subscribersoffering valuable data at a more affordable cost of R$73.33 (or US$16) per month or R$880 (US$168) per year, if signed online.
Today, we are expanding the implementation of Radar, our real-time trend analysis tool (formerly known as Insights).
With Radar, you can be among the first to spot emerging trends as they happen.
Access is rolling out to select Premium+ users starting today. This is an early version with exciting updates coming soon.
Subscribe to Premium+ for the best X experience.
Radar’s goal is to help marketers better understand trends on the platform and optimize the timing of their posts to reach their desired audience. Naturally, those interested and subscribing to Premium+ will also have access to extra features like a verified brand, the ability to edit posts, and an ad-free experience.
Some users had already noticed the functionality at the beginning of the month, which had the improved search algorithm praised — although there were reports of certain problems, such as the inability to perform searches more than three days ago. Improvements were also suggested, including more filtering options and integration with the X Prothe desktop app formerly known as TweetDeck.
via TechCrunch
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