Indonesia‘s Digital Economy, Pintu Expands Market Education”/>
BASED ON Statista data, company financial technology (fintech) grew significantly from 51 companies in 2011, rising to 336 companies in 2023. Crypto companies are also among the players fintech in new sectors that contribute to increasing the digital economy in Indonesia.
At the event roundtable discussion hosted by Huawei Cloud x Weefer themed What’s Next in Fintech Innovation?Head of Product Marketing Pintu, Islandar Mohammad, revealed that the industry is progressing fintech those included in the digital category are still relevant to the Covid-19 pandemic that occurred several years ago.
“The pandemic has had a major impact on service use fintech “In everyday life, people have moved to digital activities and almost the entire fintech industry has had this influence, including the crypto industry,” said Iskandar in his statement, Thursday (17/10).
In general, he continued, the fintech industry and digital economic ecosystem in Indonesia have soared in the last few years. The Financial Services Authority (OJK) itself predicts that the value of digital trade transactions in 2024 could reach IDR 500 trillion. OJK also noted that until August 2024, crypto asset transactions had reached IDR 344 trillion.
“The high level of crypto transactions is good news because more and more people are aware of the importance of investment to develop the assets they own. On the other hand, the challenges are getting bigger, especially in terms of education so that people can invest responsibly and wisely, especially in crypto assets which are included in the high risk high return category. “Of course we have done a lot to educate the public about crypto assets, such as attending this activity to discuss developments and challenges together,” he said.
Despite the growth of crypto and fintech massive, Iskandar emphasized that education remains the biggest challenge, especially in the crypto industry where adoption is very rapid.
“From the start we have understood this and of course we have taken responsibility in providing educational facilities and infrastructure for people who have not invested in crypto or who need analysis regarding the crypto market. Some of the strategies we have implemented include investing in channel Pintu Academy & Pintu News education,” said Iskandar.
Another strategy that PINTU is implementing is actively collaborating with various companies stakeholders such as Bappebti, CFX Crypto Exchange, associations, universities, and many communities.
“We believe collaboration is one of the best steps to accelerate and expand education regarding crypto assets. Collaboration with various strategic partners also includes discussing developments in crypto asset regulations. We should be proud, in terms of regulations Indonesia is quite capable and adaptive to accommodate investment trading activities crypto whose trading ecosystem is currently getting stronger,” he concluded (J-3)
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