- The award will recognize work in areas related to advertising, graphic design, printing and advertising photography.
The organizing committee of the Expo Gráfica Advertising and Media recently presented the call for the ExpoGráfica 2024 Awards, a ceremony that seeks to recognize professionals in the graphic arts, design and advertising photography.
“The ExpoGráfica Awards initiative was born precisely from the need to reward Venezuelan talent in different areas related to advertising, graphic design, printing and advertising photography. There was no award that brought together all these areas,” explained Freddy Sánchez, CEO of Expo Gráfica.
In interview for The DiarySánchez maintained that the award has the endorsement of organizations such as the Association of Graphic Arts Industrialists of Venezuela (AIAG), the Venezuelan Association of Designers and Publicists (Avedip) and the Venezuelan Association of the Photographic and Related Community (Avecofa).
He indicated that the award ceremony will take place at the Líder Shopping Center on October 26, during the third edition of the Advertising and Media Graphic Expo. This event brings together leaders and representatives of the graphic arts, advertising and audiovisual media of Venezuela.
A space to value talent
Freddy Sánchez explained that with the presence of a high-class jury, the award has the endorsement to give recognition of value in the graphic and advertising areas.
“We seek to value the effort, work and talent of Venezuelans in these areas that are sometimes not recognized. For this reason, we seek to give visibility to the company or designer behind each product or content,” he said.
He commented that it has become normal for the people or companies behind great creations to remain anonymous, which is why the ExpoGráfica Awards 2024 are aimed at printers, advertising agencies, advertising photographers and graphic designers.
It will be the opportune space to recover this type of recognition for graphic artists and their work, since years ago the AIAG awarded the national award for graphic arts,” highlighted Atilio Granone, president of the AIAG, according to what was reviewed in a press release from the organization.
Award categories
Freddy Sánchez highlighted that the awards will have four categories and four subcategories. These are:
-Award for the Best Printed Product, endorsed by the Association of Graphic Arts Industrialists of Venezuela (AIAG).
Subcategories:
-Best Editorial Piece.
-Best label in flexography, offset and other systems.
-Better case/package/container printing.
-Award for Best Advertising Design, endorsed by the Venezuelan Association of Designers and Advertisers (Avedip).
Subcategory:
-Best Packaging Design.
-Award for Best Advertising Photography, endorsed by the Venezuelan Association of the Photographic and Related Community (Avecofa).
-Free category: Honor of merit, endorsed by professionals who are experts in graphic arts and design.
How to apply?
Those interested in registering for the award must follow the instructions available on the website www.expo-gpm.com. To apply, the organization requires the user to share the following information:
-Data of the person responsible for the application: name, ID, email, address and website
-Data of the piece to be nominated: competition category, the image in JPG, PNG or PDF format and the technical sheet of the piece.
“No investment is necessary to apply for the first piece. If the same company or person wants to apply for more pieces, we are charging a symbolic value of five dollars to manage administrative expenses, but really just one piece is enough to apply for a good job and be a winner,” said Freddy Sánchez.
Third edition of ExpoGráfica Advertising and Media
The Advertising and Media Graphic Expo had its first edition in October 2023 in Caracas and in early 2024 the second event was held in the city of Barquisimeto.
According to Freddy Sanchez, the third edition will have 4,500 meters available for the stands with live demonstrations of machinery and production equipment for the professional graphics industry, suppliers of materials and supplies with exhibition discounts for visitors, presentation of the latest trends in advertising material and Venezuelan companies dedicated to design and audiovisual arts.
“The first two editions were very successful, the clients were very satisfied, as were the exhibitors. With all the stands sold, this third edition is even bigger with the awards, which is new, and important conferences,” he said.
Sánchez highlighted that entry to the event is completely free, as are the conferences that will be held between October 25 and 27, which are the days that ExpoGráfica will last.
“We seek to encourage companies and people related to the environment to participate. Visitors will also receive awards from exhibitors through raffles. “It will be a festive atmosphere,” he added.
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