Since its establishment in 1972, World Environment Day on June 5 has established itself as one of the largest global platforms for action to protect the environment. This year, with the hashtag #BeatPlasticPollution, the focus is on the devastating environmental pollution caused by plastic waste. Twelve million tons of plastic pollute the oceans every year. Millions of people, as well as governments, cities and companies are committed to environmentally friendly solutions – including Lidl. The company is part of REset Plastic, the joint plastic strategy of the Schwarz Group companies. As part of a holistic approach, the use of plastic is reduced and the circular economy is promoted.
As one of the key players in the industry, Lidl sets a good example in saving plastic. By 2025, its goal is to reduce the use of plastic by 20%. With this commitment, Lidl is participating in the REset Plastic strategy as a Schwarz group company. Wide-scale measures with a vision of “Less plastic – Closed Loops of raw materials” range from reduction (REduce), redesign (REdesign), recycling (REcycle) and removal (REmove) to research (REsearch) on the subject of plastic.
The river cleaning campaign “River Cleanup Collective – Together for Cleaner Rivers @Danube” reflects the central idea behind the REmove field of action. In a cross-departmental action, Schwarz Group employees removed a total of 20 tons of waste from the Danube in 2022. Around 3,000 people from 10 neighboring countries joined forces to clean up one of the most plastic-polluted rivers in Europe and ensure that this waste will not end up in the world’s seas.
Lidl’s goal is to consistently exploit the possibilities of the circular economy
“As a global retail company, we are fully aware of our ecological responsibility. That’s why we’re committed to avoiding or reusing plastic as much as possible. We want by example to motivate and create the basis to be able to supply our customers with high-quality food in the future,” he explains. Vasiliki Adamidou, Director of Communication and Corporate Responsibility. “For us, acting in a sustainable, responsible way extends to our entire value chain – from the production of our products to their packaging, transport and utilization.”
Through the implementation of closed-loop solutions, Lidl will significantly reduce resource consumption by the end of 2025. In addition, it is committed to the pillar “Conserving resources” with the comprehensive international sustainability strategy “On the way to a better tomorrow” which includes, apart from from packaging materials, sustainable use of raw materials, fresh water and reducing food waste.
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