Thai Retailers Association Freeze product prices for 5 months and propose to Prime Minister Ink to launch “Shop Dee Mee Khon” – Krungthep Turakij

A Retail Revival: The Thai Retailers Association Takes Action

Well, well, well! It looks like Mr. Nat Wongpanich, the big cheese over at the Thai Retailers Association, has rolled up his sleeves and is ready to get Thailand shopping again! In his latest missive, he’s not just having a chat over tea; he’s serving us the “Economic recovery project, reduce expenses, increase income, expand opportunities.” Sounds as catchy as a bad pop song, but hey, let’s see if we can tap our feet to it!

For five consecutive months, from September 2024 to January 2025, we’ll witness a retail bonanza, as essential consumer products get a price haircut! That’s right, folks – it’s time to put down that overpriced avocado toast and get ready for some saving action! But will those discounts really lift the mood, or is it just another way to squeeze those pennies until they scream?

The idea is that these discounts will stimulate spending across the nation, ultimately boosting the cash flow by more than 110 billion baht. Yes, you heard that right! The big players like Thai Watsadu, Central Retail, Robinson, The Mall, and Big C are on board, ready to send prices tumbling faster than tickets for a hot concert! You might even hear the sound of wallets opening.

Support for SMEs and the Economy

Wongpanich is waving the flag of support for the government’s policies, claiming they’ll help SMEs flourish like daisies in spring! He’s got good intentions, but let’s remember, good intentions alone won’t fill the coffers, will they? He wants to see tangible actions to restore the Thai economy – an admirable ambition indeed. But let’s just say, turning ambitions into action is where the real magic happens.

Speaking of magic, Wongpanich proposed to Prime Minister Pae Thongthan Shinawatra that we bring back the “Shop Dee Mee Returns” scheme. Why? Because apparently, December is the new black season for retail! And nothing screams festive spirit quite like tax returns and consumer spending. It’s a clever ploy, I must admit. Get shoppers to spend, then reward them like good little boys and girls. It’s like Christmas all around!

Tax Deductions and Economic Boosts

  • The brainiac behind the proposal suggests tax deductions of up to 50,000 baht for those ready to shop ’til they drop. That’s right! Let’s shower the people with taxpayer dollars like confetti! And for what? An estimated boost of over 100 billion baht circulating in the economy. Now, don’t you start calculating how many lattes that could buy!

Now, just imagine walking through a mall where everything is on sale, armed with tax deductions in one pocket and your VAT registration in the other. You might catch yourself thinking, “Am I in Thailand or some sort of retail paradise?” Just remember, even in paradise, it’s all about spending wisely or you’ll end up with more than just discount bags—you might have a spiral of debt that threatens to follow you like a bad smell!

Conclusion: Will It Work?

In conclusion, it’s a mixed bag of optimism and skepticism. The Thai Retailers Association, under Wongpanich’s leadership, is trying to take the bull by the horns and stimulate the economy. But let’s be real—whether this discount carnival will succeed in rejuvenating retail and making consumers feel like big spenders again is yet to be seen. As shoppers, we can only sit tight, watch the show unfold, and hope that it ends with an epic finale instead of a whimpering “Do we really need that new pair of shoes?”

So, until next time, keep your wallets close, your research closer, and always, always question the marketing gimmicks that come your way. Happy shopping, or maybe just window shopping, folks!

Mr. Nat Wongpanich The president of the Thai Retailers Association said that the association has responded to government policy with “Economic recovery project, reduce expenses, increase income, expand opportunities” By reducing the prices of essential consumer products for people across the country. Ready to join in organizing a product discount event continuously for 5 full months from September 2024 to January 2025.

“Thai Retailers Association Ready to support government policies that will continue to be made concrete. Join in strengthening SME entrepreneurs. and restore the overall picture of the Thai economy to grow.”

In this regard, entrepreneurs who join the project reduce product prices. and doing other marketing campaigns such as Thai Watsadu, Tops under Central Retail, Central Shopping Center, Robinson Lifestyle Shopping Center, The Mall, Siam Piwat, Big C, Lotus, etc., which are expected to help stimulate cash flow. More than 110,000 million baht

Meanwhile, the association He presented his opinions to Ms. Pae Thongthan Shinawatra, Prime Minister with measures to stimulate the Thai retail sector at the end of this year, both

  • Bringing back the “Shop Dee Mee Returns” measure at the end of this year. Due to entering the high season Therefore, it will greatly stimulate the mood of spending. By measures, shop well and get returns. Helps increase opportunities to sell products to entrepreneurs. Including SMEs that are registered for VAT but have not yet started using it or are in the process of requesting approval to issue tax invoices in electronic form as required by the Revenue Department.
  • Ready to propose a tax deduction of up to 50,000 baht. It is estimated that this will create more than 100 billion baht of money circulating in the economy.

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