Gaute Grøtta Grav: Norway’s Merchandising Marvel with a “Resting Pulse”
Hold onto your mugs, folks! Norway’s very own Gaute Grøtta Grav is making headlines—and not just for his spot on “71 Degrees North.” No, no! His comments on “resting pulse” have stirred the pot more than a hiker’s stew, sending some critics into a tizzy while others praise his rather unique charm. Who knew a heart rate could start such a ruckus?
Now, let’s talk about the critics. You’ve got Maria Ludvigsen, labeling him as “Norway’s ugliest celebrity.” That’s quite the title, isn’t it? It’s as if she’s handed out an Olympic medal for aesthetics. I mean, who does the scoring for that? And then you have Frank Løke, who’s decided that sensitivity in the realm of celebrity circus is overrated. One man’s trash is another man’s “why are you so angry?”
Sales Strategy: Low Expectations, High Thirst for Merch!
Despite the polarized opinions swirling around him, Gaute’s chosen the high road—or should I say, a well-marketed path? With his head down and his humor intact, he’s launched a range of “Hvilepuls” merchandise. That’s right, a full 17 products, featuring everything from tees to cups, some of which you could use to sip your sorrow while contemplating the harsh critiques. Prices range from NOK 149 to NOK 549—ideal for all budgets, from those rolling in cash to the ones counting pennies.
His website hilariously proclaims, “Everything can be tackled with a resting heart rate”. And here I was thinking only yoga and meditation could quell the chaos. Apparently, a good mug can do wonders too! Grav seems to be betting on his “resting heart rate” theme to not just be a fad, but a seasonal sensation. Who needs holidays when you can have custom gear with a cheeky slogan?
Is it a gag gift? Is it a fashion statement? Who cares—let’s just buy it all! And guess what? The first orders are already rolling in like a boulder down a hill. Talk about a warm reception for a lukewarm concept!
Charity with a Twist
But wait, there’s more! Not content with just lining his pockets with “Hvilepuls” sequined swag, Grav’s decided to play the hero card. He’s offering a “Hvilepuls course” for charity, with proceeds directed to the Children’s Cancer Association. So not only can you wear your new ironic drip while trekking up a mountain, but you can also feel good about it! Now, that’s what we call “merch with a purpose.”
The logo itself is quite the visual feast, featuring a dripping crown and a crooked smiley face—a perfect metaphor for the makings of a celebrity these days. I can already hear the design team: “Let’s sprinkle in a little sarcasm, shall we?” Because nothing says irony like a crooked smile on a crown dripping with ennui.
In a world where fame can be as fleeting as a Snapchat message, it seems Gaute Grøtta Grav is all about cashing in on the “resting pulse” trend while keeping it light-hearted and fun. Who knew heart rates could be the key to both criticism and capital? As we gear up for the autumn gifting season, I suggest you don your favorite “Hvilepuls” gear, pour yourself a cup of “resting pulse” tea, and sit back to enjoy the delightful absurdity of it all. After all, if you can’t laugh, what’s the point?
Gaute Grøtta Grav’s (45) “71 degrees north” participation has received a lot of attention recently, where in particular his statements about “resting pulse” have caused some to react.
Grav has received both criticism and support for his behavior on the popular TV show. Nettavisen’s entertainment commentator, Maria Ludvigsen, believes, among other things, that Grav is “Norway’s ugliest celebrity”, while Frank Løke, for his part, believes that people are too sensitive and have to put up with it.
Also read: Anna Anka challenges Gaute Grøtta Grav: – He wouldn’t have had a chance
The 45-year-old from Isfjorden has himself kept a relatively low profile when it comes to commenting on the reactions directly – but on his own platforms, on the other hand, he makes full use of the publicity.
On Wednesday evening he will release the song “Hvilepuls”, a song which has already received a lot of attention in social media, and on Grav’s website there is now also “hvilepuls merch” for sale.
– Low expectations
Through Grav’s own website, “resting pulse” fans can now buy no less than 17 products.
The various products vary in price from NOK 149 to NOK 549, and you can buy, among other things, cups, jumpers and t-shirts for both adults and children in different colors and designs.
Read also: The million fortune gone for Gaute Grøtta Grav
“Everything can be tackled with a resting heart rate, if you only know how. With a cup, a piece of clothing or a shopping net with just your resting heart rate on it, you are well equipped”it says, among other things, on Grav’s website.
Apparently, the online store went live two days ago, around the same time that Grav announced the song.
Gaute Grøtta Grav tells Nettavisen that the first orders have already arrived.
– I offer the products mostly for fun, and I have low expectations for profit. Nevertheless: The store has barely launched, but the first orders have already come in. Then we’ll see if cups and clothes with “Hvilepuls” become a gift hit throughout the autumn and towards Christmas, writes the 45-year-old in an SMS.
MORE PRODUCTS: Gaute Grøtta Grav offers several different products at different prices. Photo: Screenshot
Selling “Resting pulse course” for charity
According to Grav, the idea behind launching “merch” came after several requests for exactly this.
– Suddenly, several other actors started popping up in social media offering “Hvilepulse merch”. And then I would rather sell official “Hvilepuls” stash myself, he explains.
Read also: Gaute Grøtta Grav defends himself: – Stop being so damn angry
Furthermore, he adds that there is also a thought behind the logo, which is the same as the one he uses for the song:
– The logo is intended as an ironic comment on the term, with a dripping crown, a crooked smiley face and a cross to symbolize the controversy, shares the “71 degrees north” profile.
Grav also sells “Hvilepuls course” for this year’s TV campaign, where the proceeds go to the Children’s Cancer Association’s work to establish family homes for seriously ill children, according to NRK.
