The phenomenal success of ‘Pushpa’ last year and now ‘KGF 2‘ and ‘RRR’ in 2022 at the box office has shaken the confidence of the Jagadris of Hindi cinema.
Even ‘Mr Perfect’ Aamir Khan seemed thankful that his film ‘Lal Singh Chadha‘ was not released alongside South’s ‘KGF 2’, otherwise it would have been crushed under the elephant’s feet.
The biggest clash of this year was expected on April 14, when the release of ‘Lal Singh Chadha’ was suddenly postponed. Hindi cinema fans and Mr. Perfect fans all over India, especially in the Hindi belt, were excited to watch ‘KGF 2’. While this news cooled his hopes, the debate also reached its peak that till when Hindi films will compete with Kanye Katra and South.
Last week, Aamir Khan termed the postponement of his film as ‘lucky’ during a media interaction in Hyderabad. He said, ‘I remember when ‘KGF 2′ was going to release, my friends and Hindi cinema fans were very excited that Lal Singh Chadha was also going to release on the same day. But lucky for us that Red Chillies was still working on the visual effects so we were spared. Otherwise we were facing a two-way battle with KGF2.’
KGF 2 has earned more than 1300 crores at the box office and is still the most successful Indian film of this year. His popularity in the South is what it is, but his storming success in the Hindi circuit is quite possible to sweep Lal Singh Chadha in his wake. According to Ormax Power Rating, it is the first Indian film to score above 90 in all five languages (Kannada, Telugu, Malayalam, Tamil and Hindi). In such a situation, Lal Singh Chadha’s clash with him could have turned out to be a nightmare for Mr. Perfect.
On the one hand, films made in the South are booming at the box office, on the other hand, Hindi films produced with huge budgets are failing miserably. Recent examples of this are ‘Shamsheera’ and ‘Samrat Prithviraj’ which were produced on a very expensive budget.
During the promotion of Yash Raj banner’s ‘Shamsheera’, which released on July 22 last month, it was constantly drummed up that it was ‘one of the most expensive Hindi films’ that would feature a lot of action. Made on a budget of 150 crores, it earned a mere 61 crores. Despite the excellent acting of Ranbir Kapoor, the film did not have such sensational action that would compel the audience to turn to the cinema.
‘Samrat Prithviraj’ was also a Yash Raj Films production on which 150 crores was wasted. What would the presence of big stars like Akshay Kumar and Sanjay Dutt do when the screenplay was so poor and the story lifeless. According to India Today, if the fate of Bollywood is decided by Samrat Prithviraj, then the future is dark.
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Bollywood is under discussion due to dark clouds over its future. Renowned filmmaker and director Karan Johar calls any such assumption ‘absurd and absurd’. According to him, ‘Good films will always play. ‘Gangubai Kathiawadi’ and ‘Bhool Bhaliyaan 2′ have earned well. Jag Jag Jive has also been fine.’
Along with this, he mentions ‘Lal Singh Chadha’, ‘Raksha Bandhan’ and Salman Khan’s films which are yet to grace the cinema, but for him, special attention should be paid to ‘creative content’ for good films. will be
Bollywood has yet to match the South in the use of technology, special effects and creation of superheroes. If ‘Shamsheera’ and ‘Samrat Prithviraj’ were hits at the box office, surely there would be a storm of big budget action films in Bollywood. Karan Johar, who is now seen as the best ‘creative material’, would have been the first to beat this formula blindly. The best creative content is the life of any art, but Bollywood’s seths don’t understand this.
Hindi cinema has never faced such tough challenges in the past as it is now. For the fans, the movies of the world are available at a click. The younger generation adapts immediately. If you have special effects and not a great story, why would anyone come to see your movie? But instead of the difficult path of creative content, Bollywood is looking forward to the upcoming films of Aamir Salman and Shah Rukh.
Lal Singh Chadha is going to release on August 11 which could prove to be a turning point not only for Bollywood but also for Aamir’s stardom. Mr. Perfect’s last film ‘Thugs of Hindostan’ flopped badly at the box office despite a great opening. After four years, if ‘Lal Singh Chadha’ fails to show a miracle, his career will suffer a severe blow.
Shahrukh’s last big film was ‘Zero’ (2018) which kept his name and proved to be a zero at the box office. Produced on a budget of 200 crores, this film was King Khan’s most expensive project. His upcoming films ‘Pathan’, ‘Jawan’ and ‘Dinky’ are highly anticipated.
After ‘Ek Tha Tiger’ and ‘Tiger Zinda Hai’, Salman Khan is busy with preparations for Tiger 3 and Kabhi Eid Kabhi Diwali. Before this, his last big film was ‘Radhe’ last year. He himself was the producer of this film and probably only he saw it. Made on a budget of 110 crores, the film managed to earn only 18 crores.
Bollywood seems to have taken hours in front of South movies, but keep in mind that the three Khans are yet to play their respective roles. In the last three decades, Aamir, Salman and Shahrukh proved to be the best players of Bollywood whose cannons are still silent.
The fans of Hindi cinema have all their expectations tied to them, but if these cannons backfired?
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