The company distributes 15 thousand bonds with a nominal value of 1 thousand Eur. This is the first case in the Baltic markets when a media company has publicly offered investors a bond issue of this size, and the Lithuanian media business is entering the bond market for the first time.
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“I believe that our vision – to create a high-quality, strong media group – will be of interest to both retail and larger asset management investors. “15min group“ has always been characterized by openness and non-standard thinking, which is why we chose a financing model that is actively used by modern businesses today. In the long run, everyone as a society benefits from a growing and value-based media,” says Tomas Balžekas, head of the 15min Group.
„15min“ signing bonds takes place from October 10 until October 24 At 12:00 p.m., the company borrows for two years with a maturity date of 2026. October 28 Interest will be paid to investors on a quarterly basis.
Securities distribution is carried out by Šiaulių bankas.
During this period, it is planned to distribute 15 million. Eur, the total size of the bond program amounts to 16 mln. Eur. The company also intends to submit an application to Nasdaq Vilnius for inclusion of the issued bonds in the alternative securities market “First North”.
The issued bonds will be secured by the subsequent pledging of the shares of UAB “M-1”, UAB “Radijo Stotis Ultra Vires” and UAB “Radijo Stotis Laluna”.
According to T. Balžek, this is a unique opportunity for investors to invest in a successful, rapidly growing Lithuanian business and to contribute to the strengthening of the media.
With the money borrowed from investors, 15min will refinance the acquisition of M-1 group radio stations and continue to invest in the development of quality digital media.
“Our strategic goal remains the same – digital subscriptions are the future of media. Over the past year, we’ve grown our paid content subscription community by 115 percent. In addition, we are already using the long experience of 15min’s digital products in the development of M-1 Group’s digital products. We believe that we will win mostly by synergizing the experience of the entire group”, adds T. Balžek.
According to him, a strong signal that the “15min group” group is on the right path in the development of digital products is the trust shown by “Tesonet” and the temporary financing provided for the acquisition of “M-1 group”, which will be refinanced with this bond issue. According to the terms of the company agreement, one of Tesonet’s companies – Mediatech Investment Fund – will also invest in “15min group” in the future and become one of the minority shareholders of the parent company “4 Bees”.
“We aim to supplement the strong journalistic expertise of the 15min group with our international business and marketing experience. We believe that this partnership will create new value for readers and open up even wider opportunities for growth. We always seek to invest in teams that share our values and ambitions, so we are happy to contribute to the success story of the 15min Group,” says Tomas Okman, co-founder of Tesonet Group.
Eglė Džiugytė, Head of the Financial Markets Department of Šiauliai bankas, points out that the entry of “15min” into the bond market, which has been dominated by real estate companies and developers lately, will be welcomed by investors as an opportunity to diversify the available investment portfolio.
“In recent years, the bond market in Lithuania and the Baltic States has experienced a real upswing, we see an ever-increasing amount of bonds and we usually observe a situation where the demand for bonds greatly exceeds the supply and companies receive more interest from investors than they initially planned. This shows that there is still a lack of choice in the Baltic market, investors miss different business sectors, familiar names and opportunities for retail investors. The “15min” company should also interest those investors who want to invest specifically in the business of Lithuanian capital”, says E. Džiugytė.
“15min group” manages the news portal “15min”, the radio stations “M-1”, “M-1 Plus”, “Lietus”, “M-1 Dance”, “Laluna”, as well as the magazines “People”, “Ji”, “Legendos” “, the news agency BNS, and it will also soon acquire the advertising agency “Reklamos ekspertai”.
15min is the second largest news portal in Lithuania with 1.3 million subscribers. audience of unique users. “M-1” radio station is the most popular radio station in Lithuania, which is listened to by more than 300,000 people every day. listeners.
15 min group
“15min group” owns the following main subsidiary companies – UAB BNS, UAB “M-1”, UAB “Ultra Vires”, UAB “Radijo stotis Laluna”, and it will also soon become a shareholder of UAB “Reklamos ekspertai”. The total turnover of these companies in the last financial year was 18.7 million. EUR, and the profit – 4.5 million. Eur.
“15min” is a group of companies with Lithuanian capital managed through the holding company “4 Bees”. Its shareholders are Tomas Balžekas (59%), Martynas Basokas (24%), Gabrielė Burbienė (10%) and Tomas Bindokas (7%).
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