In an innovative approach, BMW is teaming up with the Paramount+ streaming platform to offer a unique entertainment experience in its vehicles. This collaboration promises to transform moments of waiting into real personalized cinema sessions for BMW and MINI owners.
A premium content offering directly in your car
From today, owners of BMW et MINI equipped with operating system 9 can access a wide selection of films, series and original creations from Paramount+ directly on the control screen of their vehicle. This innovative feature is available when the vehicle is stationary, providing an ideal entertainment solution during charging breaks or extended stops.
This service is included in the pack BMW Digital Premium and the MINI Connected Packagedemonstrating the Bavarian manufacturer’s desire to enrich the user experience beyond simple driving. The launch is taking place simultaneously in several European countries, including France, Germany, Italy and the United Kingdom, as well as in the United States and Switzerland.
A rich and varied catalog for all tastes
The Paramount+ offering offers a wide range of content, ranging from cult series to recent blockbusters. Subscribers will be able to enjoy flagship series such as Star Trek: Discoverygripping dramas such as Tulsa Kingor even franchises for the new generation like Knuckles et Tales of the Ninja Turtles.
Beyond on-demand content, the platform also offers access to live sports broadcasts and news flashes, thus transforming the vehicle into a true mobile multimedia center.
Intelligent integration within the infotainment system
Paramount+ integrates perfectly into the application Video App (powered by DTS AutoStage Video Service and TiVo), already present in the most recent infotainment systems from BMW and MINI. This application centralizes access to various streaming platforms, including Pluto TV, Bloomberg, TEDet Yahoo!thus providing a complete and diverse entertainment experience.
Safety at the heart of concerns
Aware of road safety issues, BMW has implemented a system which automatically deactivates streaming as soon as the vehicle is moving. This feature ensures that the use of Paramount+ in no way compromises the driver’s concentration, limiting its use to stopping times.
A response to new automotive uses
The integration of Paramount+ into BMW and MINI vehicles is part of a broader trend of transformation of the automobile interior. With the rise of electric vehicles and the associated charging times, manufacturers are seeking to optimize these waiting times by offering quality entertainment services.
This initiative also responds to the evolving expectations of consumers, who increasingly want to be able to enjoy their favorite content in any situation, including while traveling.
A competitive advantage for BMW
By offering access to Paramount+ directly in its vehicles, BMW is positioning itself at the forefront of innovation in automotive user experience. This offer constitutes an additional selling point for the brand, likely to attract customers looking for a vehicle offering much more than a simple means of transport.
In addition, this collaboration with a major streaming player like Paramount+ reinforces BMW’s image as a premium brand, capable of forming strategic partnerships to enrich its service offering.
Future prospects for in-car entertainment
The partnership between BMW and Paramount+ opens the way to new possibilities in the field of automotive entertainment. We can imagine that other manufacturers will follow this example, increasing collaborations with streaming or content platforms.
In the future, these services could extend to other areas, such as augmented reality or video games, further transforming the in-vehicle experience.
In conclusion, the integration of Paramount+ into BMW and MINI vehicles marks an important step in the evolution of the automotive experience. This initiative demonstrates the manufacturer’s desire to respond to the new uses and expectations of drivers, while preparing for the future of mobility. It remains to be seen how this offer will be received by users and what impact it will have on the automobile market as a whole.
Road safety: Seniors, a danger on the roads or careful drivers?
