Jakarta –
<a href="https://www.archyde.com/directorate-general-of-taxes-wins-platinum-winner-pr-indonesia-awards-2024-2024-03-07-231159/" title="Directorate General of Taxes Wins Platinum Winner PR Indonesia Awards 2024
– 2024-03-07 23:11:59″>Indosat Ooredoo Hutchison officially announced the transformation of the MNC Play home internet service brand to Indosat HiFi starting September 17 2024.
Previously, Indosat, through the Indosat HiFi brand, had acquired MNC Play customers since November 2023 in response to the increasing need for home internet services amidst an increasingly rapid digital lifestyle.
“Indosat HiFi is a concrete form of Indosat’s commitment to meeting people’s connectivity and digital activity needs, especially through home internet services,” said Director and Chief Commercial Officer of Indosat Ooredoo Hutchison, Ritesh Kumar Singh.
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“With this migration, we believe we will be able to increase our focus on providing the best service and reach more customers to be able to enjoy quality and reliable home internet,” he continued.
Currently, Indosat HiFi has expanded the area and improved the quality of service for customers in Indonesia with network coverage covering 60 regions throughout Indonesia, including Jabodetabek, Bandung, Banyumas, Cianjur, Denpasar, Demak, Gresik, Jambi, Karanganyar, Karawang, Kediri, Klaten , Lamongan, Malang, Majalengka, Magelang, Medan, Mojokerto, Palembang, Pekalongan, Purwokerto, Semarang, Sumedang, Serang, Subang, Solo, Sukabumi, Sukoharjo, Sidoarjo, Surabaya, Tegal, and Yogyakarta.
This expansion of coverage does not only focus on big cities, but also includes secondary cities with very high growth potential, including strategic industrial development areas.
The transition process from MNC Play services to Indosat HiFi was carried out without disturbing customer comfort. Customers can continue to enjoy higher quality internet services at the same price.
Along with the migration of MNC Play, Indosat HiFi immediately stepped on the gas by offering various internet packages ranging from 30 Mbps to 1 Gbps, designed to meet the needs of all groups, from home users to professionals.
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Analysis: Indosat Ooredoo’s Strategic Move to Transform MNC Play into Indosat HiFi
In a recent announcement, Indosat Ooredoo Hutchison (IOH) has officially transformed the MNC Play home internet service brand into Indosat HiFi, starting September 17, 2024. This move comes after IOH acquired MNC Play in November 2023, as part of its efforts to expand its broadband business [[2]]. In this analysis, we will explore the strategic implications of this transformation and what it means for the Indonesian telecommunications market.
Firstly, the transformation of MNC Play into Indosat HiFi marks a significant milestone in IOH’s efforts to establish itself as a major player in the broadband market. By leveraging the Indosat HiFi brand, IOH aims to capitalize on the growing demand for home internet services in Indonesia, driven by the increasingly rapid digital lifestyle.
According to Ritesh Kumar Singh, Director and Chief Commercial Officer of Indosat Ooredoo Hutchison, “Indosat HiFi is a concrete form of Indosat’s commitment to meeting people’s connectivity and digital activity needs, especially through home internet services.” This statement highlights IOH’s commitment to delivering high-quality internet services to its customers, which is crucial for meeting the evolving needs of Indonesian consumers.
This transformation is also a testament to IOH’s strategic partnerships and collaborations. Previously, Thuraya Telecommunications Company and Indosat Ooredoo had signed a Memorandum of Understanding (MOU) to develop new services [[1]]. While this specific partnership is not directly related to the transformation of MNC Play, it demonstrates IOH’s willingness to collaborate with other industry players to drive innovation and growth.
Furthermore, IOH’s partnership with Huawei to commercialize bare metal container and innovative dual-engine technologies is a significant development in the company’s efforts to enhance its network infrastructure [[3]]. This partnership is likely to play a crucial role in supporting the Indosat HiFi brand, enabling IOH to deliver high-speed and reliable internet services to its customers.
the transformation of MNC Play into Indosat HiFi is a strategic move by Indosat Ooredoo Hutchison to consolidate its position in the Indonesian broadband market. By leveraging its brand portfolio and partnering with industry leaders, IOH is well-positioned to meet the evolving needs of Indonesian consumers and drive growth in the telecommunications sector.
