2024-10-09 22:30:00
Team Liquid takes its squad of Brazilian eSports talents and all its product lines to BGS 2024
The organization’s stand, in partnership with Alienware and sponsored by Visa, will have 300m² and various activities for fans to interact with Cavalaria players and influencers; The public will also be able to visit the official physical store to purchase items and accessories from Liquid’s collab product lines with Marvel, Naruto, Death Note and Star Wars
Team Liquid, one of the main international eSports organizations, alongside Alienware, a brand of high-performance gaming equipment from Dell Technologies, and Visa, the world leader in digital payments, announces its third consecutive participation in the Brasil Game Show, the biggest gaming event in Latin America, which takes place between October 9th and 13th at Expo Center Norte, in São Paulo.
Liquid stand at BGS – Image: Disclosure/Team Liquid
Interactive booth
In a 300m² stand, Cavalaria will have a series of attractions for visitors, including activations with the organization’s Brazilian players and streamers, an official Team Liquid by Visa physical store where products from collections in collaboration with Marvel, Naruto, Death will be sold. Note and Star Wars, a free-to-play area equipped with Alienware machines and peripherals and a claw machine with lots of goodies.
“This will be our third consecutive participation in BGS, an event that has provided us with very special moments with our fans. Being close to them and feeling the affection, love and human warmth of the Brazilian Cavalry gives us the fuel to continue our work in the country”, says Rafael Queiroz, General Manager of Team Liquid in Brazil. “In this 2024 edition we will be alongside great partners, such as Alienware, our sponsor, with whom we have built a great history together since 2011, and Visa, which this year joined our inclusive VALORANT team.”
Perfect stage for product lines
“BGS is the perfect stage for us to try out Alienware’s main new features for the Brazilian market this year. Fans there will be able to play on the new Alienware m16 R2, check out the full power of the Aurora R15 desktop and also test our complete line of accessories”, explains Rafael Pacheco, Product Director at Dell Technologies in Brazil. “And for fans of Team Liquid and the competitive scene, it is still possible to test all of this and play with their idols.”
“We are very happy to connect with the Cavalry fan base at such an important event like BGS. We are driven by equity in sports, and sponsoring an inclusive team, made up 100% of women, is a source of great pride for Visa”, explains Vice President of Marketing at Visa do Brasil, Carla Mita.
Agenda of activities with Brazilian Cavalry talents
Over the five days of BGS, many talents from the organization and special guests will visit the Team Liquid stand with Alienware and Visa. In addition to the Brazilian Cavalry teams from Fortnite, Tom Clancy’s Rainbow Six Siege and VALORANT, the Cavalaria streamers, Haru, Zig, FRTTT, Rakin and RazaH, will have several activations with the event’s audience.
Among the attractions on the main stage is “Play with the Pro”, an action that will give fans the opportunity to join a game of their favorite game with the talents of the Cavalry. All stations are equipped with Alienware Aurora R15 gaming desktops, as well as peripherals and accessories from the Alienware Pro line, providing users with an immersive professional-level experience, equal to that of gamers. To participate, interested parties must go to the stand and wait for their turn to play. During breaks in the program, more competitive games will be available for the public to test in the “Sit and Play” activation also on the main stage of the stand.
Liquid’s talents will also participate in daily Meet & Greet sessions, where they will meet fans individually, with photos and autographs. On the stand stage, visitors will also be able to win gifts and follow live chats between guests, players, influencers and organization executives.
Linhas de produtos da Area free-to-play by Alienware e Claw Machine
The free-to-play area of the stand will feature several complete Alienware setups, where the public can play the main competitive games at their leisure. Attendees will have an immersive, high-performance experience with the Aurora R15 desktops and the Alienware m16 R2 – the latest Alienware notebook launched in Brazil this year. With peripherals and accessories from the line, users will experience the full immersion of the Alienware world. Participation will be on a first-come, first-serve basis, and interested parties must get in line.
The stand will once again have the Claw Machine with lots of giveaways, such as lots of Blue mascot plushies, four Nintendo’s Switches and discount coupons* of 5%, 10% and 20% to be used at Team Liquid’s physical store at BGS. To win a ticket that entitles you to try the Claw Machine, the interested party must make a purchase over R$150 at the stand’s store or show, on their cell phone, that they have an account on My Blue, Liquid’s free digital platform where Fans create their own versions of the team’s mascot, called Blue, and complete missions and challenges that are rewarded for digital and physical prizes.
Product lines in the Team Liquid by Visa Store at BGS
The stand will also have an official Team Liquid by Visa physical store, where the public can get to know, try on and purchase the organization’s complete line of clothing and accessories, including game uniforms (jerseys), t-shirts, sweatshirts, caps, beanies , keychains, backpacks, flags, Blue mascot plushies, mousepads and keycaps. Liquid pieces will also be available in collabs with Naruto, Death Note and Star Wars, in addition to Marvel with the Avengers, Spider-Man, X-Men 97 and Deadpool & Wolverine collections.
Visa credential holders (physical or virtual) will have a 20% discount on the purchase of any product. When purchasing the Jersey Team Liquid Visa, used exclusively by the VALORANT team, with a Visa payment credential, consumers will receive a lanyard and a personalized gift cup.
To keep up with the latest news from Team Liquid, subscribe to Liquid+ and follow the organization’s official website and Instagram.
*product line coupons are not cumulative and the consumer must use only one of them during the purchase
About Team Liquid
Team Liquid was founded in 2000, in the Netherlands, and has become one of the main international eSports teams, with training centers in the Netherlands, Brazil and the United States. Team Liquid has around 100 athletes competing in 18 distinct games, including all major esports titles such as Valorant, Rocket League, Dota 2, League of Legends, CS:GO, Fortnite, Rainbow Six Siege and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievements and fan engagement across multiple sports.
For more information, visit the Team Liquid website.
In addition to franchising eSports teams, Liquid Enterprises operates several business units designed to complement its brand. These include influencer management agency Liquid Media, eSports wikipedia Liquipedia, and a content production company known for its production of high-quality eSports documentary-style films and creative commercial content.
In September 2016, a controlling stake in Team Liquid was acquired by the aXiomatic group. aXiomatic leadership includes co-chief executives Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh, who together represent an unparalleled team of industry titans in sports, technology, entertainment and investment.
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