The idea of MorphCostumes was born in 2009, when one of the founders, Gregor Lawson, wore a head-to-toe spandex suit on a weekend in Dublin with friends. Spectators were so impressed with the costume that they stopped every minute to take photos. Seeing the potential demand, Gregor and his two friends, Ali and Fraser Smeaton, realized there might be an opportunity to sell this iconic ‘Morphsuit’ costume. They later founded MorphCostumes and launched their small business from a tiny apartment in Scotland.
Initially, the company grew rapidly, but by 2015 other brands were selling similar models and demand began to decline. As sales declined, they decided to make more costumes and use Amazon Ads to help introduce their brand to new customers.
