(Agen Food) – Milano, 07 there. – Dayguma leading chewing gum brand in oral hygiene outside the home, announces the continuation of the campaign with the starred Chef Antonino Cannavacciuolo. This year too, the chef confirms himself alongside Daygum, creating a team of eating out experts that combines culinary excellence and attention to oral hygiene.
Thanks to his long experience and profound knowledge of high-level catering, Antonino Cannavacciuolo will therefore continue to support Daygum in promoting the consumption of chewing gum as the ideal solution for oral hygiene when you don’t have a toothbrush available. The starred chef, face of two TV commercials created by Selection, will be back on air from September and will be the absolute protagonist of a communication campaign that will also extend to digital and radio channels.
The new campaign is also supported by a competition, promoted by Daygum and created in collaboration with MasterChef Italia, the most followed culinary talent show in Italy which features Chef Cannavacciuolo, one of the most loved judges of the program for years. The competition runs until 24 November 2024 and offers consumers the chance to win exclusive prizes with the purchase of a product from the Daygum range. An iconic one is up for grabs every day Mystery Boxa unique opportunity for all participants to live the experience of competing on the famous show, challenging friends and relatives in the kitchen! Furthermore, every week a lucky winner will be drawn who will have the opportunity to take part in a Exclusive masterclass by MasterChefconducted by Antonino Cannavacciuolo himself. Only 24 very lucky students will be able to participate in this unrepeatable experience, to learn the secrets of cooking directly from the starred chef.
“The collaboration with Antonino Cannavacciuolo allows us to communicate the message of oral hygiene care even outside the home in an innovative and authoritative way.” – he comments Monica GianellaMarketing Manager Daygum – “We are excited to continue this journey together, offering our consumers not only quality products, but also unique and engaging experiences, such as the MasterChef competition.”
With this renewed collaboration, Daygum and Antonino Cannavacciuolo confirm themselves as ambassadors of Italian excellence, combining the pleasure of taste with care for oral hygiene, even outside the home.
