2024-10-05 19:40:05
Unwearable Luka Modric. The iconic Croatian footballer and Real Madrid midfielder is not done with high-level sport, at 38 he has returned for (at least) one more season with the most successful club of discipline. This shows the level of self-sacrifice of the man.
Konzum is the latest to link up with Modric
This is one of its facets that appeals to advertisers. That, and his talent with the ball of course, he who was elected Golden Ball in 2018. Recently, Konzum, leader of mass distribution in Croatia, made Modric its exclusive ambassador. This alliance with a national brand underlines the player’s attachment to his roots.
In a more international register, Snickers launched a campaign featuring the player alongside young English star Bukayo Saka, illustrating the transgenerational appeal of the central midfielder.
The aura of the Real Madrid midfielder earns him interest from everywhere
The food sector seems to particularly appreciate the player’s image. Lino, children’s cereal brand from Croatian giant Podravka, has also relied on Modric to attract young consumers. These partnerships are in addition to long-standing collaborations, notably with Nike, which equips the player, and EA Sports, which integrates it into its football video games.
Modric’s aura goes far beyond the sporting framework. The luxury watch brand Hublot counts on him to embody excellence and precision. In another register, its association with Revolut, a rapidly expanding neobank, demonstrates its appeal in the fintech sector. The footballer has also been able to seize the opportunities offered by new technologies, as evidenced by his past partnership with Ethernity, a platform specializing in NFTs.
Beyond advertising contracts, Modric proves to be an entrepreneur. He invested in the hotel industry with the opening of Hotel Noemia in Zadar, and in training with the creation of the Luka Modric Academy in Zagreb. These initiatives demonstrate its desire to diversify its activities and prepare for its post-career life.
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