This summer in Switzerland has seen an unprecedented influx of tourists to hotels. The sector recorded over 9.5 million overnight stays during July and August, with cities performing particularly well.
Swiss hotels and spa centers maintained their positive trend in August, with a notable increase in the number of overnight stays, which rose by 3.6% compared to a modest 0.3% increase in July, according to a periodic and provisional report released by the Federal Statistical Office on Friday.
In August alone, foreign visitors contributed to a 3.1% increase, totaling 2.60 million overnight stays, while domestic guests accounted for 2.21 million stays (+4.3%). This resurgence in domestic demand led to a slight increase of 0.1% from January to the end of August. Meanwhile, foreign attendance grew by 4.4% during the same period.
“Revenge Travel”
“We had a successful summer,” confirms Gabriel Urban, director of the Adina hotel in Geneva, during an interview at 12:45 p.m. The establishment, which opened two years ago, has experienced a 30% increase in overnight stays compared to last summer.
Geneva recorded a record summer, with 735,264 overnight stays in July and August, according to the OFS. Gabriel Urban attributes this success to several factors: “revenge travel” and an increased supply of accommodations with many new establishments opening. Around twenty new hotels have launched in Geneva since 2020.
Jean-Vital Domézon, president of the Société des hôteliers de Genève, expresses his satisfaction with this summer’s success but points to the impressive results of certain German-speaking cities with some envy, particularly noting a 6% increase in Lucerne.
As a result, cities have significantly boosted the overall statistics, successfully attracting markets from the United States and France. They also experienced fewer negative effects from inclement weather compared to more remote areas like Ticino, which faced challenges due to summer weather conditions.
Subject TV: Julien Chiffelle, Jan Haesler and Théo Jeannet
Adaptation web: Julie Liardet
Never Have Hotels Attracted as Many Tourists as This Summer in Switzerland
Swiss hotels and spa centers have lit up the travel scene this summer with an impressive tally of over 9.5 million overnight stays during the months of July and August. A significant increase and a remarkable turnaround after challenging years have marked this record. Notably, cities have played a pivotal role in this revival, showcasing their allure and better conditions for tourism.
Increase in Overnight Stays
According to a recent report by the Federal Statistical Office, Swiss hotels have continued their upward trend throughout August. The rise in overnight stays saw a notable acceleration, increasing by 3.6% compared to just 0.3% in July. This indicates a robust recovery from the pandemic impacts and a rebound in the hospitality sector.
Visitor Statistics
- In August alone, foreign tourism contributed to 2.60 million overnight stays, representing a 3.1% increase.
- Domestic travelers also saw a boost with 2.21 million overnight stays, marking an impressive 4.3% increase.
- From January to the end of August, the overall increase in domestic demand led to a slight uptick of 0.1%, while foreign tourism soared by 4.4%.
“Revenge Travel” and Its Impact
The surge in hotel bookings can largely be attributed to the phenomenon known as “revenge travel”. This term refers to tourists eager to make up for lost travel opportunities during the pandemic. Gabriel Urban, director of the Adina hotel in Geneva, reported an astounding 30% increase in overnight stays compared to the previous summer.
Success in Geneva
Geneva experienced a record summer with 735,264 overnight stays over July and August combined. Urban highlights several factors contributing to this success:
- The rise in revenge travel led to increased demand.
- The hotel market expanded substantially, with around twenty new hotels opening since 2020.
Such developments have undeniably enhanced Geneva’s hotel offerings and overall experience.
Comparative Success: A Glimpse at Other Swiss Cities
While Geneva celebrates its achievements, Jean-Vital Domézon, president of the Société des hôteliers de Genève, acknowledges the impressive results seen in other Swiss cities. He specifically mentions Lucerne, which saw a remarkable 6% increase in overnight stays, indicating a shift in travel preferences across various regions.
The Appeal of Urban Tourism
Key urban centers have successfully attracted significant international traffic, particularly from American and French tourists. These cities were relatively unaffected by adverse weather conditions, unlike more remote regions like Ticino, which faced challenges during the summer season. The strategic marketing of urban destinations and improved amenities played a vital role in ensuring their success.
Benefits of Hotel Stays in Switzerland
Exploring the attractive and well-managed hotels in Switzerland comes with several benefits:
- Unique Experiences: Each city has its own culture and attractions, from Geneva’s lakeside views to Lucerne’s historic architecture.
- Quality Service: The Swiss hotel sector is renowned for its high standards in hospitality and guest services.
- Relaxation and Wellness: Many Swiss hotels offer spa and wellness facilities, allowing visitors to recharge and rejuvenate.
Practical Tips for Tourists
- Book Early: Due to the heightened interest in Swiss hotels, securing a reservation early can ensure the best rates and availability.
- Explore Package Deals: Many hotels in Switzerland offer package deals combining accommodation, meals, and local tours.
- Consider Off-Peak Visits: While summer is popular, visiting during shoulder seasons can provide a different experience with fewer crowds.
Case Study: Success Story of a Swiss Hotel
Adina Hotel in Geneva
The Adina hotel in Geneva serves as an exemplary case of the current hospitality revival. Since opening two years ago, it has adapted effectively to market demands:
| Year | Overnight Stays | Growth Percentage |
|---|---|---|
| 2021 | Growth N/A | N/A |
| 2022 | Over 100,000 | 30% |
| 2023 | Projected Growth | 30%+ |
By continuously adapting to evolving tourism trends and enhancing guest services, Adina Hotel exemplifies the rejuvenated spirit of Swiss hospitality this summer.
Subject TV: Julien Chiffelle, Jan Haesler and Théo Jeannet
Adaptation web: Julie Liardet
