GROWTH and development of the Indonesian economy can be encouraged from various sides, including the music industry. Wondr by BNI, a digital banking application owned by PT Bank Negara Indonesia (BNI), sees the important role of music in the progress of the country.
As a form of real support, wondr by BNI participated in supporting the appreciation of Indonesian music at the music concert “The Greatest Melly Goeslaw – Everlasting Harmony, by ALOKA” which was held at Beach City International Stadium, Ancol, Jakarta, on Sunday, (29/9).
SEVP Retail Digital Solutions BNI Rian Kaslan said, wondr by BNI felt proud to be part of this celebratory moment.
“We hope to continue to support the potential of the creative industry and the works produced, through our digital banking innovation,” said Rian.
The concert, he continued, was a historic moment celebrating the long career of Melly Goeslaw, a legendary musician who has been creating works for almost three decades.
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“This event is not only a celebration of music, but also shows how the creative industry can make a positive contribution to the economy, as well as attracting the attention of local and international tourists,” he said.
The wonder by BNI application, which was launched last July, was specifically designed to be a financial management solution for its users through the 3 financial dimensions available in the application, namely transactions, insightand growth.
“In the transaction feature, all customer financial assets in the BNI ecosystem can be integrated automatically. This makes it easier for every customer to carry out any transaction in a more efficient way, including for transaction needs while at the Melly Goeslaw concert,” said Rian.
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Apart from that, wonder by BNI also has features insight. Customers can experience a more personalized financial management experience according to their needs, to provide a clear picture of the customer’s financial condition, which can be read through all transaction activities on every BNI channel owned. This feature allows customers to take the next important step in managing their finances.
Feature growth designed to make it easier for customers to plan and achieve their respective financial goals through savings and investments. Ideal financial management is to balance expenses and income. With the right savings strategy, users can meet important daily needs while having funds for recreation such as vacationing, shopping, or planning to see the next concert.
“The Greatest Melly Goeslaw – Everlasting Harmony by ALOKA” received support from various parties, including the Ministry of Tourism and Creative Economy, which emphasized the importance of this event in encouraging tourism and Indonesia’s creative economy.
Meanwhile, Melly Goeslaw, a legendary Indonesian musician, said that he felt very honored to be able to entertain the Indonesian people while reminiscing with the support of wondr by BNI. “I personally have felt how practical this application is in helping me manage my finances,” said the singer of the song When Love Bertasbih. (E-2)
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