Hyatt Hotels Corporation today announced the acquisition of the brands and most of the subsidiaries of the pioneering hotel company, Standard International, parent company of The Standard and Bunkhouse Hotels. This acquisition strengthens Hyatt’s leadership position in the premium lifestyle segment, building on both Hyatt’s organic growth and a series of acquisitions that has quintupled the number of lifestyle rooms in Hyatt’s global portfolio between 2017 and 2023.
The 100% asset-light portfolio includes management, franchise and licensing contracts for 22 hotels with approximately 2,000 rooms, including The Standard, London, The Standard, High Line in New York, The Standard, Bangkok Mahanakhon and The Manner in SoHo, which made its highly anticipated debut last month with some of New York Fashion Week’s most coveted “afterparties.”
New properties scheduled to open later this year include The Standard, Singapore, Bunkhouse’s Hotel Saint Augustine in Houston, and The StandardX, Bangkok Phra Arthit, which will offer immersive experiences that Standard International’s brands are known for. The acquisition includes a strong residential business with the Standard Residences under development in Miami, Lisbon, Phuket, Hua Hin, Mexico City and Tulum, as well as the Bunkhouse Residences at Hotel Saint Cecilia in Austin, Texas, which is under construction is completed.
