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MakroDigital Television is a digital television channel aimed primarily at the Spanish-speaking audience, with a particular focus on the Ecuadorian and Latin American diaspora based in the United States. The channel offers varied programming that includes entertainment, news, sports and cultural content both locally and internationally.
MakroDigital Television was founded with the purpose of providing an accessible content platform for Hispanic communities abroad, facilitating their connection with the cultural and social roots of Latin America. Its growth has been driven by increased media consumption on digital platforms, especially among migrant audiences in the United States.
Distribution and Technology
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MakroDigital Television operates under the category FAST (Free Ad-supported Streaming Television), a model that allows users to access their content for free, financed by advertising. The channel’s signal is distributed through platforms OTT (Over-The-Top)like Roku, Freevee y Pluto TVand is available in applications IPTV for smart TVs like Google TV, Apple TV, FireTV, Android TV, Vizio, Samsung y LG. In addition, the signal can be viewed through its application for mobile devices on operating systems iOS y Android.
MakroDigital Television’s programming includes a wide variety of content, ranging from newscasts, interviews with political and cultural figures, to coverage of community and international events. Its offering is designed to keep Hispanic migrants connected to their roots, and covers a diversity of topics of interest to the Latin American community.
Notable programs include:
- Online News: Daily news about local and international events.
- Vis a Vis with Janet Hinostroza: Interview program with political and cultural personalities.
- Goal Nets: Sports analysis program focused on international soccer.
MakroDigital Television also has a significant presence in Ecuador, where its signal is distributed through several cable operators such as:
- CNT PLAY at the national level.
- Vallevisión PLAY in Pichincha.
- TVDATAS y Colorados Vision in Santo Domingo de los Tsáchilas.
- SuperCable in Loja.
- Once Play in Galapagos.
- Family Cable in Manabi.
Expansion and Relevance
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With the rise of streaming and growing demand for Spanish-language content in the United States, MakroDigital Television has increased its audience and continues to expand its coverage, both nationally and internationally. The channel seeks to position itself as a reliable source of entertainment and news for the Hispanic community, contributing to the preservation of culture and language among migrants.
