2024-09-27 11:58:27
The hard discounter centralizes its organization to generate more synergies. It is targeting 30 billion euros in turnover this year.
Special correspondent in Essen (Germany)
Renowned for its unhealthy discretion, the German giant Aldi is breaking the armor to publicly assert its ambitions. Aldi Nord, which shares the global hard-discount empire with its sister group Aldi Sud, has just received a handful of journalists at its new headquarters in Essen, where the brand was founded 111 years ago. years, about twenty minutes by car from Düsseldorf. The huge, brand new campus reflects the transformation initiated by its general director, Torsten Hufnagel, upon his arrival in 2018 in order to strengthen the group’s presence in Europe.
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