Four vintage sports cars conquer the center of the platform, it seems like you can hear their engines roaring. Just before the Casablanca by the French-Moroccan designer Charaf Tire ideally transport guests from Paris to California. The brand that is about to open its first store in the City of Lights, after having moved its studio and headquarters to London and hired Frederick Lukoff as CEO, he goes around the world (at least partly) in half an hour.
And it’s immediately Californication. The 50s, gangster pinstripes, then the Seventies, then the surfers and skaters, a West Coast hip-hop vibe. In bright and bling-bling looks like the Tajer brand. Optimistic and colourful. With that magical Californian sense of freedom. (reproduction reserved)