Sweet Baby Inc., a DEI (Diversity, Equity, Inclusion) consulting company that assists in game development, has been under fire since the public trial in March this year, which has caused a series of reactions in the gaming industry, and has evolved into a boycott of all games that have DEI or Sweet Baby involved. As a result, the comments of employees in the company have attracted attention. Recently, a speech by a Sweet Baby employee was discovered, in which he wrote the reason why he was here: “To completely burn down the gaming industry.”
(Photo source: Tales of Kenzera: ZAU)
Kirsche, a VTuber who has been tracking various real-life and DEI events recentlyI found a video of a speech by Sweet Baby employee Camerin Wild in 2023,Wild has participated in the development of works such as “Tales of Kenzera: Zau”, “Suicide Squad: Victory over the Justice League”, “God of War Ragnarok”, and “Alan Wake 2”.worked as a narrative designer and sensitivity reviewer on Sweet Baby.
The topic of the speech is “How to Get Away With Murder: Subverting Genre Expectations”At the beginning, after Wild introduced himself and Sweet Baby Company, when talking about why he was here, in addition to “making the story colorful” and “a safe world”, the last point he wrote was: “burn the gaming industry completely.”
The people at Sweet Baby Inc will tell you in no uncertain terms what they want to do, and that is to completely destroy the gaming industry.
Here is the full video pic.twitter.com/hn9m1fJPUm— Cherry 🥥🧁 (@KirscheVerstahl) September 24, 2024
In his speech, Wild even discussed two movies for comparison, with the following highlights:
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Wild said the best stories come from “spaces where white people don’t need to be in” and believes that more diverse perspectives are needed to tell stories.
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Wild emphasized that good stories require a diverse and representative creative team, and the identity of the characters should define their challenges in the story and their ultimate victory.
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Wild believes that stories are not just entertainment, but a way to create debate and preserve values. He calls for the creation of more extensive and representative content.
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Wild likes the old movie “Blazing Saddles” because it is full of satire and black humor about social inequality. He praised the director for his collaboration with black writers, saying that all the jokes were made at the expense of white people to attack the ridiculous social class. He believes that even if the movie is disrespectful and offensive, it offends the people who should be offended, which is a work that has real meaning to Wild.
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Wild believes that if the story you create fails to move the audience, is not realistic enough, and does not hit the point, it is not just a lack of sensitivity, but a bad story.
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Wild criticized Quentin’s “Django Unchained” for holding a “no pain, no gain” mentality, which is based on the values of white supremacy and patriarchy, and called the film a type of exploitation of black people. He believed that the film should not exist, and unless Quentin is willing to leave the spotlight or put down his ego as a white person, he should not tell stories about black people.
Wild’s remarks and ideas quickly sparked discussions on the Internet. Many netizens did not understand why they liked games, but wanted to destroy everything just because the current games were different from their own ideas: “They did destroy the AAA industry”, “It turns out that their goal is to destroy everything, then everything is understandable”, “Isn’t this just like a stalker’s “If I can’t have you, no one else can!””, “SBI is just 10-year-old kids having fun at a party, and your teacher shows up at the party”, “This idea is like asking a friend to touch the police’s gun, and it will only end badly”, “How did this person misunderstand the killing order like this?”, “To be honest, after watching the original video, I understood what this person said, but I didn’t understand what he was saying…”
