2024-09-23 12:44:15
Samsung announces welcoming Jules Koundé as the new brand ambassador embodying self-improvement, the importance of well-being and style. Starting September 25, Jules Koundé will be featured in a national billboard and digital campaign with the Galaxy Ring and the Galaxy Z Flip6.
If there is one motto that Jules Koundé has adopted, it is that to surpass yourself, you have to know your body and push your limits. With a great capacity for adaptation, Jules Koundé evolved from the position of central defender to that of right-back. Trained at the Girondins de Bordeaux, he followed an upward trajectory by joining FC Seville in 2019 then FC Barcelona in 2022. He is today considered one of the best defenders in the world and has become, through his performances and his personality, an important face of the French team. His career is crowned with several major successes: the Europa League, the Nations League, La Liga and the Spanish Super Cup.
To meet these challenges, Jules Koundé has made it a point of honor to take care of his well-being, whether through sleep, diet, and training. With Galaxy Ring, he will have the opportunity to go even further on a daily basis by benefiting from precise data thanks to the Energy Score. Driven by Samsung’s artificial intelligence, Galaxy AI, this score shared every day with the user is based on 4 fundamental factors: sleep, physical activity, heart rate, and heart rate variability during sleep. Thus, the defender receives personalized messages at each stage of his journey to obtain tailor-made and useful well-being advice in order to optimize his performance and always give the best of himself during matches.
“As an athlete, I have to treat my body like a temple. It’s my work tool, my vector of performance. High-level football is constantly evolving and we are now surrounded by data on a daily basis. And for me, every detail counts, on and off the pitch. I am always looking for the best version of myself. With Samsung, I found the subtle alliance of technology and design, of the useful and the pleasant. Their products help me to know myself better, to take care of myself and to be more efficient. I am delighted with this collaboration because I feel that I share with the brand these strong values of innovation, elegance and performance,” explains Jules Kounde.
Beyond talent and performance, Jules Koundé is a creative. Passionate about fashion, he boldly asserts his personality in the way he dresses. As fast as he is comfortable with the ball at his feet, the footballer is a quiet force. Jules Koundé is a defender who dares and breaks the codes; like an echo of the new Galaxy Z Flip6, the most stylish smartphone.
This collaboration will be launched on September 25 with the reveal of 3 visuals that will be displayed on more than 4,000 billboards in France and a film intended for social networks.
“We are pleased to welcome Jules Koundé as a Samsung Ambassador. His spirit of creativity, sense of style and constant commitment to pushing the boundaries perfectly reflect the values we share. Together, we want to inspire a new generation to take care of themselves, innovate, express themselves and surpass themselves every day,” says François Hernandez, Vice President in charge of the Mobile division at Samsung Electronics France.
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