The recent Eurostat statistics compiled by the Greek Association of Distilled Spirits Producers (SEAOP) show that Greek ouzo continues to hold the lead. Although it has to compete with similar drinks from countries such as Italy, Spain, France, etc., ouzo has been established internationally due to its high quality. In the last five years, it shows an increase of 45% in value and 8% in quantity.
Ouzo continues to hold the top spot in Greek spirits exports, occupying 59% of the value and 71% of the quantity of all Greek spirits exports in the first half of 2024. In particular, the first half of 2024 shows a percentage increase in value of 7.3% and in quantity of 3.6% compared to the corresponding half of 2023. European countries continue to hold the lead in value and in quantity, in the total of ouzo destination countries. The first place is held by Germany with 43% of the total in value and 46.6% in quantity, followed by Bulgaria with 20.3% in value and 16.5% in quantity and in third place is Iraq with 19.3% in value and 19.8% in quantity.
At the same time, the progress of tsipouro/tsikoudia exports is remarkable. Specifically, although they hold a small share (about 2% of the value and 1% of the quantity) of the total exports of Greek-produced alcoholic beverages, they are a constantly growing category. In fact, in the last five years (2020-2024) they record an increase of 99% in value and 62% in quantity. The first half of 2024 shows a slight increase of 7% in value while the quantity decreased by 10.3% compared to the first half of 2023.
It is noted that the exports of tsipouro/tsikoudia to third countries showed a significant increase of 61.1% in value and 31.2% in quantity, compared to the corresponding period of 2023. A small drop was shown in the exports of tsipouro/tsikoudia within the EU 27 in the first half 2024, which percentageally translates to 6.6% in value and 19% in quantity compared to the corresponding half of 2023. Germany is in the first position of destination of tsipouro with a share of 46.4%, of the total in value. Albania follows in second place with 12.6% and in third place the USA with 10.6%.
Increased exports of Greek alcoholic beverages
According to the statistics prepared by SEAOP, the distilling and distilling industry seems to be one of the most extroverted, highlighting the Greek tradition all over the world, while it is a driving force for the domestic economy with an upward trend in exports. In more detail, overall exports of Greek alcoholic beverages in the first half of 2024 showed a positive sign in both value and quantity, in contrast to European exports which in the same time period suffered a decrease of 7.75% in value. The Greek distillery/distillery has, once again, demonstrated remarkable resilience by overcoming obstacles and highlighting the undisputed quality of Greek spirits both nationally and internationally.
According to recent Eurostat data processed by SEAOP, the distillery/distillery sector remained in the first half of 2024 one of the most outward-looking, against the international uncertainty, showing an overall increase in the exports of Greek alcoholic beverages (within the EU-27 & in third countries) by 12.5% in value and 0.4% in quantity compared to the corresponding period of 2023.
At the same time, the course of exports of Greek alcoholic beverages in the first half, from 2019 to 2024, shows that exports have a significant upward trend in value and a sluggish increase in quantity, which is not insignificant The comparison with the last five years shows this year a perennial increase in Greek alcoholic beverages exports in value by 61.4%, but also in quantity by 12.8%.
It is worth mentioning that the average export price of Greek alcoholic beverages continues its upward trend, especially after Covid-19. The average price in the first half of 2024 increased by a total of 12.1% (3.2% in third countries & 14.4% within the EU-27), compared to 2023.
In terms of export destinations, the EU-27 member states consistently hold the largest share of Greek alcoholic beverages exports, with a percentage of approximately 80% in value and quantity. In the first half of 2024, EU-27 Member States absorbed 77.8% of the value and 78.1% of the quantity. The total value of exports of Greek alcoholic beverages in the first half of 2024, increased within the EU-27 by 11.4% in contrast to the quantity in which a small decline was observed, of the order of 2.6% (compared to the first semester 2023). With reference to the percentage of exports directed to third country markets, a significant increase in shipments is observed, which was 16.5% in value and 12.8% in quantity compared to the corresponding period of 2023.
Regarding the most important destination countries for Greek alcoholic beverages inside and outside the EU by value for the first half of 2024, Germany continues to be the top destination for Greek alcoholic beverages, accounting for 44% of the quantity and 37% of the value of all exports. In second place is Bulgaria, to which shipments decreased by 1.6% in value and 16% in quantity compared to the first half of 2023. In third place is Iraq, which unlike Bulgaria, exports of Greek alcoholic beverages, as shown by recent Eurostat data, appear to be following a steady course.
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