Artificial intelligence is and remains a hotly debated topic. In the gaming world in particular, AI technology has repeatedly made headlines in recent weeks and months. Just think of raunchy Skyrim mods that were built with AI without the consent of the voice actors. At the same time, major corporations such as Nvidia and Microsoft often seem to be shooting themselves in the foot with their focus on AI technology. Now, of all things, Electronic Arts, the darling of the video game industry, has spoken out in favor of using artificial intelligence.
AI at the core of Electronic Arts?
EA explained its own use of AI in more detail during its most recent investor presentation. Artificial intelligence was present in some form in virtually every segment of the almost three-hour presentation. It was not without reason that CEO Andrew Wilson spoke of it as the “core of our business.”
Accordingly, IGN various examples from the presentation were taken upFrom a German-speaking perspective, the use in the development of games such as EA Sports FC 25 (buy now €49.99) is particularly noticeable. The use of AI is particularly emphasized for the tactical options in the game.
Another example involving lawn ball sports took place outside of the development of the football simulation. After all, an event was used after the presentation to present various concepts in a more or less clear manner.
This included an AI-generated Jude Bellingham, who is said to have answered questions from investors present. According to Electronic Arts, they obtained the consent of Bellingham himself to demonstrate this technology.
Sports games built with AI?
Also worth mentioning in this context is EA Sports College Football 25. We reported some time ago how successful the NCAA’s comeback on Playstation and Xbox was and is for EA. So it’s not surprising that the latest sports game hit is also presented here.
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According to Andrew Wilson, the 150 different stadiums and over 11,000 player faces could not have been built without AI. Around 70 percent of the time spent on the stadiums would have been saved using AI technology. Given the recent waves of layoffs in the industry, not least at EA, this could certainly leave a strange aftertaste.
Those: IGN