Travel with Tuscan Bus Lines and flies in the United States. On the occasion of the European Mobility Weekthe European week dedicated to raising awareness on issues such as sustainable mobility and public transport, At and Visa launch, for the second time, the Free Ride initiative: from 20th to 30th September 2024 who pays contactless with Visa card on board buses and trams, has the trip offered by Visa. And, always on the same days, the competition in collaboration with Visa, to attend the Super Bowl LIXthe final of the American football championship, which will be held on February 9, 2025 in New Orleans, the sporting event that every year attracts the attention of the most passionate, and not only, thanks to the winning combination of sport and music.
Furthermore, during the presentation of the project, At revealed that contactless payment has become part of the habits of many travellers: 3.5 million “taps”, or card payments, were made in the first five months since the launch of the initiative. It is also possible to pay on enabled smartwatches or smartphones. Investing in innovation, to make the public transport service on rubber in Tuscany increasingly accessible and within reach for everyone, is the aim of Autolinee Toscane, as also confirmed Thomas Rosemarketing, brand and communication manager of At: «We thought about changing the perception of those who choose the bus to get around the city. It seems strange to imagine and make the means of transport coincide with the Superbowl. But among the various Visa partners we chose NFL, with which we share values and we seized the opportunity – and continues – The progression towards contactless payment is truly incredible. We are at 10-12 thousand taps per day. The return to the city has marked peaks of 30 thousand. This type of payment is used not only by tourists, but also and above all by Tuscans».
The manager confirms that paper tickets are used less and less by passengers: a good choice, which helps the environment and shows that the way of travelling is changing. Furthermore, as announced by the regional councillor for mobility Stephen Baccelliinvestments in road transport do not stop: 600 new buses will arrive by the end of the year. The winner of the competition will win a five-day stay in a four-star hotel in the symbolic city of Louisiana, New Orleans. And since it is a dream trip for two people, the competition conceived by At and Visa is also of a “dream” nature: what is required is to answer, in 1800 characters, the question: “If a tap were enough to travel wherever you want in Tuscany, and in the company of whoever you want, where would you go and with whom? Tell us about the trip of your dreams.”
The competition is open to anyone who is at least 21 years old, is resident in Italy and has purchased at least one hourly or single-journey ticket of Autolinee Toscane on buses going throughout the Territory and/or the Florentine tram in contactless mode, using a Visa credit/debit/prepaid card in their name, even through a device in which the cards are virtualized. You can obtain more information and details of the competition by visiting the link http://www.at-bus.it/superbowl.
