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18.09.2024 – 10:44
AdRock Marketing GmbH
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The consumer climate, which had been rising in recent months, is now in a downturn. Current figures from September 2024 show that people are consuming less again and an upturn is not in sight. For companies, this is a crucial moment to redesign their sales and marketing strategies in order to continue to retain customers and win new ones in challenging times. Dennis Berse has developed a method for this that enables companies to reach significantly more customers with the same advertising budget. Find out what is behind his MOS method here.
People in Germany are increasingly concerned about their financial situation: consumers are becoming increasingly cautious in view of the uncertain economic situation and pessimistic prospects for their own income. As a result, many are planning to postpone major purchases for the time being, which means that they are consuming significantly less. This reluctance is also reflected in the negative consumer climate, which has worsened further in September 2024. In addition, noticeable growth in private consumption is unlikely in the next few months. This marks the beginning of a difficult time for retailers: without investing in their online marketing, they will hardly achieve their sales targets. Nevertheless, many shops still rely on outdated sales strategies that no longer attract consumers. “Many are also trying to transfer the ‘old’ sales strategies to modern sales channels,” says Dennis Berse, founder and managing director of AdRock Marketing GmbH. “However, retailers will hardly survive the coming times with this.”
“At the end of the day, in order to achieve real results, a psychological approach is needed that accompanies the customer from the first search for a solution to the purchase,” explains Dennis Berse. The psychologist has been working in online marketing with AdRock Marketing GmbH since 2018 and primarily supports online shops and software companies, but increasingly also franchise and service companies. Together with ISO 9001-certified AdRock Marketing GmbH, he has developed the MOS method, which covers the entire customer process and uses the advertising budget optimally. His focus is on combining technical and psychological elements to put customer acquisition on a solid foundation.
New strategies in retail and e-commerce are in demand
Tough times are ahead for retail and e-commerce: A decline in consumption in Germany is expected in the coming months as consumers remain uncertain and increasingly rely on austerity measures. The development of purchasing behavior is also reflected in the general economic situation: Gross domestic product (GDP) fell slightly by 0.1 percent in the second quarter, after recording an increase of 0.2 percent at the beginning of the year. The Tagesschau also reports that Germans’ consumption behavior continued to decline in September 2024 – the short-term upturn for the European Football Championship in the summer months has already flattened out again. Growing concerns about jobs and income are further exacerbating the situation, as unemployment figures have risen unexpectedly sharply and more and more companies are considering staff cuts and bankruptcies.
Retail is particularly feeling the effects of this uncertainty. “For retailers, this means having to encourage their customers to buy in new ways – it will be difficult to keep up with the competition using conventional strategies,” explains Dennis Berse. “However, the downturn does not mean that consumption will come to a complete standstill. Online shops in particular have the opportunity to benefit from the changed situation with modern sales methods and targeted measures.”
The MOS method by Dennis Berse: Modern approaches for successful online marketing in difficult times
A recurring problem that Dennis Berse observes on the market is that many companies try to transfer old sales strategies to modern sales channels. A hopeless undertaking, as the expert warns. “In order to convince the market even in difficult times, you need a modern methodology that appeals to users both factually and psychologically,” emphasizes Dennis Berse. To this end, the expert and his team rely on their MOS method, which enables companies to present their offer to exactly the right person at exactly the right time – namely when they are ready to make a purchase decision. Precise implementation is crucial here, because only well-structured campaigns lead to measurable success in online marketing.
With the MOS method, Dennis Brese has developed a unique approach that takes all phases of the customer journey into account and plays a crucial role in both performance marketing and conversion rate optimization. MOS stands for “measure, optimize and scale” – a process that runs like a thread through the entire marketing strategy. With this method, Dennis Berse and his team accompany the potential buyer from the search for a solution to their problem through the advertisement to the landing page. The psychological approach enables companies to better understand customer behavior and influence it in a targeted manner in order to encourage the right purchasing decision. “Simply setting up normal online marketing campaigns is far from producing good results,” summarizes Dennis Berse. “The strength of our methodology is particularly evident in online marketing, as extensive data is available for analysis and optimization. This enables us to achieve great results – even in times of declining consumption.”
Would you like to increase your sales with online marketing and put your customer acquisition on a solid foundation? Then register now with Dennis Berse and arrange an appointment for a free initial consultation!
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AdRock Marketing GmbH
Dennis Berse
E-Mail: kontakt@adrock-marketing.de
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Original content from: AdRock Marketing GmbH, transmitted by news aktuell
What is the MOS method for customer acquisition in online marketing?
Table of Contents
Customer Acquisition in Online Marketing: A New Approach for Challenging Times
As the consumer climate continues to decline, businesses need to rethink their sales and marketing strategies to stay ahead of the competition. With consumers becoming increasingly cautious about their financial situation, it’s essential for companies to adapt and find new ways to attract and retain customers. In this article, we’ll explore the impact of declining consumption on businesses and introduce a new approach to customer acquisition in online marketing, developed by Dennis Berse, founder and managing director of AdRock Marketing GmbH.
The Current State of Consumption: A Cause for Concern
Recent figures from September 2024 show that people are consuming less again, and an upturn is not in sight. This marks a crucial moment for companies to reassess their sales and marketing strategies to stay competitive in challenging times. The decline in consumption is reflected in the negative consumer climate, which has worsened further in September 2024. With private consumption expected to remain stagnant in the next few months, businesses need to take action to stay afloat.
The Importance of Modern Sales Strategies
Traditional sales strategies are no longer effective in today’s digital landscape. Many companies are still relying on outdated approaches, trying to transfer old sales strategies to modern sales channels. However, this approach is unlikely to yield positive results. According to Dennis Berse, “retailers will hardly survive the coming times with this.” Instead, companies need to adopt modern sales strategies that take into account the entire customer journey, from the first search for a solution to the purchase.
The MOS Method: A New Approach to Customer Acquisition
Dennis Berse and his team at AdRock Marketing GmbH have developed the MOS method, a unique approach that covers the entire customer process and optimizes the advertising budget. The MOS method, which stands for “measure, optimize, and scale,” is a process that runs like a thread through the entire marketing strategy. This approach takes into account both performance marketing and conversion rate optimization, accompanying the potential buyer from the search for a solution to their problem through the advertisement to the landing page.
The strength of the MOS method lies in its psychological approach, which enables companies to better understand customer behavior and influence it in a targeted manner to encourage the right purchasing decision. By combining technical and psychological elements, the MOS method provides a solid foundation for customer acquisition, even in times of declining consumption.
Benefits of the MOS Method
The MOS method offers several benefits for businesses, including:
Precise targeting: Reach the right audience at the right time with targeted advertisements.
Optimized advertising budget: Make the most of your advertising budget
What are the key challenges of customer acquisition in a declining consumption environment?
Customer Acquisition in Online Marketing: Strategies for Success in Times of Declining Consumption
As the consumer climate continues to decline, businesses are facing a significant challenge in retaining and acquiring new customers. The latest figures from September 2024 show that people are consuming less, and an upturn is not in sight. In this difficult economic climate, companies need to redesign their sales and marketing strategies to stay ahead of the competition. In this article, we will explore the challenges facing retailers and e-commerce businesses, and introduce the MOS method, a modern approach to customer acquisition developed by Dennis Berse, founder and managing director of AdRock Marketing GmbH.
The Decline of Consumption: A Challenge for Retailers and E-commerce Businesses
The decline in consumption is a worrying trend for retailers and e-commerce businesses. As consumers become increasingly cautious about their financial situation, they are planning to postpone major purchases, leading to a decrease in sales. The negative consumer climate, which has worsened further in September 2024, is expected to continue in the coming months, making it a difficult time for businesses to achieve their sales targets.
The Need for New Strategies in Retail and E-commerce
In order to succeed in this challenging environment, retailers and e-commerce businesses need to adopt new strategies that take into account the changing consumer behavior. The traditional sales strategies that were effective in the past are no longer effective in today’s digital age. Businesses need to focus on modern sales methods and targeted measures to attract and retain customers.
The MOS Method: A Modern Approach to Customer Acquisition
The MOS method, developed by Dennis Berse and AdRock Marketing GmbH, is a modern approach to customer acquisition that covers the entire customer process and uses the advertising budget optimally. The method combines technical and psychological elements to put customer acquisition on a solid foundation. By understanding the customer’s psychology and behavior, businesses can develop targeted marketing strategies that resonate with their audience.
The Importance of a Psychological Approach
According to Dennis Berse, a psychological approach is essential to achieving real results in customer acquisition. “At the end of the day, in order to achieve real results, a psychological approach is needed that accompanies the customer from the first search for a solution to the purchase,” explains Berse. By understanding the customer’s motivations, desires, and pain points, businesses can develop marketing strategies that address their needs and concerns.
Benefits of the MOS Method
The MOS method offers several benefits to businesses, including:
Optimized advertising budget: The method ensures that the advertising budget is used optimally to reach the target audience.
Increased conversion rates: By understanding the customer’s psychology and behavior, businesses can develop targeted marketing strategies that convert leads into sales.
* Improved customer retention: The MOS method focuses on building long-term relationships with customers, leading to increased loyalty and retention.
Conclusion
the decline in consumption is a significant challenge for retailers and e-commerce businesses. However, by adopting modern sales methods and targeted measures, businesses can continue to acquire and retain customers even in difficult times. The MOS method, developed by Dennis Berse and AdRock Marketing GmbH, is a modern approach to customer acquisition that combines technical and psychological elements to put customer acquisition on a solid foundation.
