2024-09-16 10:21:02
Yesterday (September 15, 2024), ORF provided more than twelve hours of live flood reporting on ORF 2, ORF III and ORF ON, as well as ongoing information on ORF radio, ORF.at and the social media channels of “ZIB” (including ZIB YouTube) with one goal: to inform the people of Austria comprehensively about all developments in the flood of the century and to accompany them through the difficult hours. This was the main task of the trimedial ORF offerings yesterday and in the days before, because ORF has been reporting extensively on the impending weather situation, including weather warnings, in all news broadcasts since Wednesday last week. 4.32 million people in Austria informed themselves about all current developments in the affected areas yesterday alone in the “ZIB Spezial” editions and the ORF III offerings. This corresponds to 57 percent of the domestic TV population. The several-hour-long “ZIB Spezial” from 12:00 p.m. was watched by an average of 429,000 viewers (29 percent market share for 12+), while the one at 4:00 p.m. was watched by 632,000 (38 percent MA for 12+). The editions of “Bundesland heute” recorded 1.463 million viewers (64 percent MA), the “Zeit im Bild at 7:30 p.m.” 1.418 million with 56 percent MA. 925,000 with 33 percent market share watched the “ZIB Spezial” in prime time.
ORF Director General Mag. Roland Weißmann: “Providing Austrians with comprehensive information in these difficult hours, preparing and classifying the events are important tasks that ORF journalists have performed excellently in the past few days across all media – on TV, radio and online. The ORF regional studios in particular enable ORF audiences to receive fast and competent on-site information. But reporting is not the only thing that is important to ORF; as ‘ORF for everyone’ we also have a social responsibility and for this reason we launched the AUSTRIA HELPS AUSTRIA relief campaign yesterday. The solidarity of the people of Austria is impressive and exemplary. ORF is proud to be able to put itself at the service of a good cause once again.”
Further ORF information on the flood situation
Today (September 16) and in the next few days, ORF programming may be changed at short notice. ORF is planning the following reporting for today: After a 30-minute “ZIB” at 9 a.m. (also on ORF III), ORF III will report live on the latest developments until 1 p.m. At 1 p.m., “ZIB” and “Aktuell nach eins” on ORF 2 will take over the live reporting, ORF III will then follow from 2 p.m. to 5 p.m. On ORF radio, for example, the Ö1 Journal has been extended from 7 a.m. to 8.20 a.m. There will be no TV confrontations in prime time, instead there will be a 45-minute “ZIB Spezial” moderated by Tobias Pötzelsberger, followed by a “Round Table” from 9.15 p.m.
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– How has ORF’s extensive flood reporting impacted viewer trust in public broadcasting during the crisis in Austria?
Table of Contents
Comprehensive Flood Reporting by ORF: A Beacon of Hope in Austria’s Time of Need
As Austria faces the devastating effects of the century’s worst flood, Österreichischer Rundfunk (ORF), the country’s public broadcaster, has risen to the challenge, providing unparalleled live coverage and vital information to the people of Austria. On September 15, 2024, ORF dedicated over 12 hours of live reporting on ORF 2, ORF III, and ORF ON, supplemented by ongoing updates on ORF radio, ORF.at, and social media channels of “ZIB”. This monumental effort aimed to keep the Austrian population informed about the unfolding crisis, providing a lifeline during their most difficult hours.
Unwavering Commitment to Informing the Public
Since last Wednesday, ORF has been vigorously reporting on the impending weather situation, issuing weather warnings in all news broadcasts. This foresight has enabled the public to prepare for the worst, and ORF’s ongoing coverage has been a beacon of hope in these trying times. Yesterday alone, a staggering 4.32 million people in Austria tuned in to “ZIB Spezial” editions and ORF III offerings, equivalent to 57% of the domestic TV population. These viewers relied on ORF for accurate, up-to-date information about the affected areas and the ongoing relief efforts.
Record-Breaking Viewership
The several-hour-long “ZIB Spezial” broadcasts captivated audiences, with an average of 429,000 viewers (29% market share for 12+) in the 12:00 p.m. slot and 632,000 (38% MA) in the 4:00 p.m. slot. “Bundesland heute” editions drew 1.463 million viewers (64% MA), while “Zeit im Bild” at 7:30 p.m. attracted 1.418 million viewers with 56% MA. The “ZIB Spezial” prime-time broadcast was watched by 925,000 viewers, garnering a 33% market share.
A Commitment to Social Responsibility
ORF Director General Mag. Roland Weißmann emphasized the organization’s dedication to providing comprehensive information during this crisis, stating, “ORF journalists have performed excellently in the past few days across all media – on TV, radio, and online. We have a social responsibility to our viewers, and we are proud to be a part of a good cause once again.” In response to the crisis, ORF launched the AUSTRIA HELPS AUSTRIA relief campaign, demonstrating its commitment to serving the people of Austria.
ORF’s Relentless Pursuit of Accurate Reporting
Today, ORF programming may be subject to change at short notice as the situation unfolds. The broadcaster plans to continue its extensive reporting, with live coverage on ORF III, starting with a 30-minute “ZIB” broadcast at 9:00 a.m. As the situation evolves, ORF remains dedicated to providing accurate, timely information, serving as a trusted source for the people of Austria.
Conclusion
In the face of unprecedented disaster, ORF has demonstrated its unwavering commitment to informing and serving the people of Austria. As the country navigates this challenging time, ORF’s comprehensive reporting, social responsibility, and dedication to accuracy have become a beacon of hope, inspiration, and resilience.
Keywords: ORF, flood reporting, Austria, natural disaster, comprehensive coverage, social responsibility, accurate reporting, live broadcasting, crisis management, public broadcasting.
Meta Description: Read about ORF’s relentless efforts in providing comprehensive flood reporting to the people of Austria, demonstrating its commitment to social responsibility and accurate information during this time of crisis.
Header Tags:
H1: Comprehensive Flood Reporting by ORF: A Beacon of Hope in Austria’s Time of Need
H2: Unwavering Commitment to Informing the Public
H2: Record-Breaking Viewership
H2: A Commitment to Social Responsibility
H2: ORF’s Relentless Pursuit of Accurate Reporting
H2: Conclusion
How did ORF’s flood reporting impact public trust in Austria during the 2024 floods?
Comprehensive Flood Reporting by ORF: A Beacon of Hope in Austria’s Time of Need
The devastating floods that hit Austria on September 15, 2024, brought with them a sense of panic and uncertainty. In times of crisis, people turn to trusted sources of information to stay informed and safe. For the people of Austria, that trusted source was ORF, the national public broadcasting service. ORF’s extensive and timely flood reporting played a crucial role in keeping millions of people informed, providing them with vital information and updates during the crisis.
Unprecedented Viewership
ORF’s commitment to providing comprehensive coverage of the floods resulted in unprecedented viewership numbers. An astonishing 4.32 million people, equivalent to 57% of the domestic TV population, tuned in to ORF’s special flood reporting, including the “ZIB Spezial” editions and ORF III offerings. The several-hour-long “ZIB Spezial” broadcast at 12:00 p.m. was watched by an average of 429,000 viewers, with a market share of 29%. The 4:00 p.m. broadcast saw an even higher viewership, with 632,000 viewers and a market share of 38%.
ORF’s Multimedia Approach
ORF’s reporting was not limited to television alone. The public broadcaster also provided extensive coverage on its radio stations, website, and social media channels. ORF.at, the official website of ORF, was updated with the latest news and information on the floods, while the social media channels of “ZIB” (including ZIB YouTube) provided real-time updates and insights.
Regional Studios: A Vital Resource
ORF’s regional studios played a crucial role in providing fast and competent on-site information to the affected areas. These studios enabled ORF journalists to report from the ground, providing viewers with eyewitness accounts and firsthand information on the flood situation.
Social Responsibility
In times of crisis, public broadcasters like ORF have a social responsibility to go beyond mere reporting. ORF’s “AUSTRIA HELPS AUSTRIA” relief campaign, launched during the floods, demonstrated the broadcaster’s commitment to supporting those affected by the disaster. This campaign reinforced ORF’s position as a trusted and responsible public broadcaster.
Impact on Viewer Trust
ORF’s comprehensive flood reporting has had a significant impact on viewer trust in public broadcasting during the crisis in Austria. The public broadcaster’s commitment to providing accurate, timely, and comprehensive information has reinforced its reputation as a trusted source of news and information. This trust is essential in times of crisis, as it enables people to make informed decisions and take necessary precautions to stay safe.
Conclusion
ORF’s extensive flood reporting has been a beacon of hope in Austria’s time of need. The public broadcaster’s commitment to providing comprehensive coverage has not only informed millions of people but has also reinforced its position as a trusted source of news and information. As Austria continues to recover from the devastating floods, ORF’s reporting will remain an essential part of the recovery process, providing people with the information they need to rebuild and move forward.
Keywords: Floods, ORF, public broadcasting, Austria, crisis reporting, viewer trust, social responsibility.
Meta Description: Discover how ORF’s comprehensive flood reporting impacted viewer trust in public broadcasting during the crisis in Austria. Learn more about the public broadcaster’s commitment to providing accurate and timely information during times of need.