2024-09-10 12:52:19
Riot Games and YoGamers do Bem, by Felipe ‘YoDa’ Noronha, present behind the scenes of the CBLOL final for students from public schools in Mineirinho
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➤ Socio-educational action takes 18 students from the YoGamers do Bem classrooms in Pedro Leopoldo (MG) on a special tour of the stage of the big decision, with practical immersion in live streaming moderation in one of the main esports tournaments in Brazil
Students of the SL Moderation course got to know the production, professional players, casters and professionals involved in one of the biggest esports championships in the country (Disclosure/SehLoiro)
Belo Horizonte (MG), September 9, 2024 – In the heat of the grand final of the Brazilian League of Legends Championship (CBLOL), played this Saturday (7) at Ginásio Mineirinho, in Belo Horizonte (MG), and which crowned paiN Gaming’s fourth championship, the YoGamers do Bem (YGB) institute carried out a socio-educational action the day before with 18 students from the SL Moderation course, all from the first semester of 2024. Felipe ‘YoDa’ Noronha, president of YGB and CEO of Grupo SehLoiro, and representatives of Riot Games took the students on a tour of the decision stage, so that they could get to know the backstage of this great event.
Check out a special video about the YoGamers do Bem action, shown during the final of CBLOL: link
The goal was to give students, all enrolled in public schools in the Minas Gerais municipalities of Pedro Leopoldo and Confins, the opportunity to get to know the production, professional players, casters and professionals involved in one of the largest esports championships in the country. The action also provided a practical immersion in the world of moderation, so that everyone could understand the importance of this work in the broadcasts of the main esports tournaments in Brazil and around the world.
It is in Pedro Leopoldo, a city located in the Metropolitan Region of Belo Horizonte, 46 kilometers from the capital of Minas Gerais, that the institute maintains two YoGamers do Bem rooms dedicated to training and professionalization in the gamer market. One of them is at the Pedro Leopoldo Foundation (FPL), a partner of Escola Sebrae, and the other is at the NGO Cantinho de Luz, in the Teotônio Batista de Fretas neighborhood (also known as Bairro da Lua) and dedicated to social actions for the local community.
“I can only thank Riot Games for their partnership and support in our educational and social initiatives. This is what makes me believe more and more that we cannot give up, because we are on the right path”, says Adriana Piller Noronha, co-founder and executive business director of Grupo SehLoiro.
“This initiative in partnership with Riot Games greatly strengthens YoGamers do Bem’s mission to transform the lives of many young people, as it enhances our training actions in live streaming moderation. It is very gratifying to see the students in our two classrooms in Pedro Leopoldo having the opportunity to see how everything works in practice and the size of the impact of moderation for the esports community”, says YoDa.
“We know that players are passionate about our games, so it’s very rewarding to have partnerships like this that provide meaningful and memorable experiences for fans. In addition, the moderation work with the SehLoiro group has been very important for our championships and has brought positive results to our channels. Bringing this to the community is also a way to show the importance of this work in esports broadcasts, and this opportunity made this possible,” says Igor Correa, LOL Esports Product Manager at Riot Games.
Digital inclusion in the gaming universe
YGB is dedicated to promoting digital inclusion, knowledge about the gaming universe and its various professions, and sociocultural transformation for children and young people in Brazil. Both rooms maintained by the institute in Pedro Leopoldo currently offer SL Moderation, a live broadcast moderation course that is part of the SL Educa platform, from the SehLoiro Group. Students who attend the classes also take a digital literacy course.
The two active classrooms offer free workshops in the gaming and technology universe. The goal is to promote job creation and income for public school students interested in pursuing a career in the segment, with live streaming moderation as the gateway. To strengthen this mission, the institute continues to expand and plans to open a new classroom in the city of São Paulo (SP) in 2025.
YGB expects to receive hundreds of students from the Pedro Leopoldo municipal network in its two classrooms, increasing the socio-educational actions that the institution has been carrying out in the Minas Gerais municipality since 2019. The identity and methodology applied in the municipality will be replicated in the future for new units planned to be opened in several states in Brazil.
As a result of this project, YoDa received the Chico Xavier Award in 2022, consisting of a medal and a diploma awarded by the Pedro Leopoldo City Council. The honor seeks to recognize individuals and institutions that provide relevant services to the local community, including solidarity actions and actions that encourage spiritual elevation and harmony among individuals.
The partnership between YGB and Pedro Leopoldo began in 2019 with the first gaming room in Brazil, which opened at the Confins International Airport. 80 students were trained there in partnership with the Education Departments of the municipalities of Pedro Leopoldo, Confins and Lagoa Santa. In 2022, the room was transferred to FPL with the support of the city’s Education Department. To date, over 300 students from public schools have been trained for the live streaming market, seven of whom have been integrated as moderators of the SehLeiro Group.
About the YoGamers do Bem Institute
The YoGamers do Bem Institute is a non-profit organization founded in 2019 that aims to promote digital and technological inclusion and sociocultural transformation for children, young people and adults. In partnership with the third sector and private companies, it carries out social campaigns to combat hunger, helps in the causes of natural disasters and supports the strengthening of the culture of volunteering.
It was born from the dream of Felipe ‘YoDa’ Noronha, streamer, former Brazilian e-sports champion, businessman and one of the biggest entrepreneurs in the Brazilian gaming market, to bring opportunities to children and young people through gaming culture. Currently, the two YGB rooms, based at the Pedro Leopoldo Foundation and the NGO Cantinho de Luz, serve young people aged 10 to 17 living in the Minas Gerais municipalities of Pedro Leopoldo and Confins with free courses in digital literacy, moderation and digital workshops.
For more information, visit yogamersdobem.com
About SehLoiro Group
Created in 2015, the SL Group is an innovation and entertainment hub formed by different business verticals that bring together initiatives linked to the culture of live streaming, electronic games and influencer consultancy.
SL’s history dates back more than 10 years. Our path to industry leadership began with the ‘SehLoiro ÉoQ’ brand, which was registered to become a product on t-shirts, sweatshirts and notebooks. The turning point was with the first content program, YoTalkshow, and the emergence of the ‘Y’ brand, which strengthened our vision of uniting the world of gaming through live streaming entertainment.
From there, we started developing content programs and training more and more new players who dreamed of working with games and consuming live streams. Thus, we celebrated each of our business segments and had a lot of fun along the way with our pillars SL Studios, SL Moderation, SL Educa and YoGamers do Bem.
At SL Studios, we offer content production, influencer consulting, licensing, and publishing services for video games. In 2024, with Phyrexi and Nuuvem, we launched our first game in development, MAGISTRIKE.
In the SL MOD pillar, we understand that there is a lot of work to be done in live streaming and we created a pioneering methodology for moderation, social listening and integration of bots on digital platforms: Twitch, YouTube, Shorts and Tik Tok. Three years ago, we moderated the Twitch and YouTube channels of Riot Games Br. And, for more than 10 years, the YoDa channel on Twitch. We were responsible for moderating the channels on Twitch, YouTube and Tik Tok for Riot Games NA, LCS, VCT Americas and MSI 2024, as well as Amazon Music Br and HyperX.
In the education pillar, with the aim of offering technical training to professionals who wish to pursue a gaming career, we launched SL Educa. And through the YoGamers do Bem Institute, we promote inclusion and sociocultural transformation, the fight against hunger, aid in natural disasters and the culture of volunteering.
‘That’s all it is’😉
For more information, visit sehloiro.com
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CBLOL: Bridging the Gap between Education and Esports
In the heart of Belo Horizonte, Brazil, the Brazilian League of Legends Championship (CBLOL) brought together top esports teams, professional players, and enthusiasts for an electrifying grand final. But amidst the excitement, a remarkable socio-educational initiative took place, courtesy of YoGamers do Bem (YGB) and Riot Games. On September 7, 2024, 18 students from public schools in Pedro Leopoldo (MG) embarked on a unique journey, exploring the behind-the-scenes of the CBLOL final.
YoGamers do Bem: Empowering Young Minds through Digital Inclusion
The YoGamers do Bem institute, founded by Felipe ‘YoDa’ Noronha, has been dedicated to promoting digital inclusion, knowledge about the gaming universe, and sociocultural transformation for children and young people in Brazil. The institute’s two rooms in Pedro Leopoldo offer the SL Moderation course, a live broadcast moderation program that is part of the SL Educa platform, from the SehLoiro Group. This initiative aims to bridge the gap between education and esports, providing students with hands-on experience in the world of moderation.
CBLOL: A Platform for Learning and Growth
During the CBLOL final, students from the SL Moderation course were given a special tour of the decision stage, led by YoDa and representatives of Riot Games. This exclusive experience allowed them to get up close and personal with the production, professional players, casters, and professionals involved in one of the largest esports championships in the country. The goal was to provide a practical immersion in the world of moderation, highlighting its importance in esports broadcasts.
Riot Games and YoGamers do Bem: A Partnership for Social Change
The partnership between Riot Games and YoGamers do Bem signifies a commitment to education and social responsibility in the esports industry. By providing students with meaningful experiences, these organizations are shaping the next generation of esports professionals and enthusiasts. Adriana Piller Noronha, co-founder and executive business director of Grupo SehLoiro, expressed her gratitude towards Riot Games for their partnership and support, stating that this initiative reinforces their belief in the importance of continuing their educational and social endeavors.
Digital Inclusion and Moderation in Esports
Moderation plays a vital role in the broadcasts of esports tournaments, ensuring a smooth and engaging experience for viewers. By highlighting the importance of moderation, YGB and Riot Games are promoting digital inclusion and providing students with valuable skills for a future in the gaming industry. Igor Correa, LOL Esports Product Manager at Riot Games, emphasized the significance of this partnership, stating that it brings positive results to their channels and provides meaningful experiences for fans.
The Future of Esports and Education
As the esports industry continues to grow, initiatives like YoGamers do Bem and Riot Games’ partnership serve as a beacon of hope for a brighter future. By investing in the education and digital inclusion of young people, we can create a more diverse and skilled talent pool for the gaming industry. The CBLOL final may have crowned a new champion, but it’s the students who participated in this socio-educational initiative who will be the true champions of tomorrow.
Stats and Insights
For those interested in exploring the CBLOL Split 1 2024 stats, you can visit this link [[1]]to access team ranking, best players, and most played champions. Additionally, you can check out YoDa’s Twitch channel for live streams and clips from Black Myth: Wukong and other content here [[3]].
the partnership between YoGamers do Bem and Riot Games is a shining example of how esports can be used as a tool for social change and education. As we move forward, it’s essential to recognize the importance of digital inclusion and moderation in esports, and to continue investing in the next generation of professionals and enthusiasts.
