Adidas sportswear, which transcends the boundaries between lifestyle and sports, has adopted Adidas’s performance-rich technology and transformed it into everyday lifestyle wear. This fall and winter season, we will be announcing our latest collection that combines sports, fashion and culture.
In the latest ZNE collection,This line is proof of our connectionWith the tagline “LINE,” the concept is that everyone can continue to connect through “LINE” through sports and cultures that people can enjoy all over the world, such as baseball, judo, football, track and field, basketball, climbing, and dance. The campaign visuals feature Adidas athletes Lars Nootbaa, Takumi Minamino, Hifumi Abe, Uta Abe, Hitomi Shintani, Ikumo Nonaka, and Kai Toebe. Also appearing is Baby Monster, a pioneering group that will lead the next generation of Adidas and is a leader in K-POP.
Through the world’s communities of sports and culture, the designs are inspired by the “lines” of each field, such as the track, pitch, and stage. The items feature Adidas technology, with an emphasis on comfort, which is a traditional ZNE feature. The simple body with color blocking features distinctive black parallel stripes that represent the lines connecting communities and fandoms.
■Baseball / Lars Nootbaa
ZNE is innovative and comfortable to wear.
thisZ.N.E.is perfect for relaxing before a match, allowing you to stay comfortable while checking your physical condition.
I really like it because it can be used for both sports and leisure.
■ Soccer / Takumi Minamino
ZNE is perfect for when you want to relax and concentrate
This sportswear is easy to move in and very comfortable to wear.
Perfect for when you want to relax or concentrate, it can help relieve pre-game tension and improve concentration.
■Judo / Hifumi Abe
ZNE is very comfortable to wear and can be used in any situation.
It was very comfortable to wear and I thought the silhouette was cool.
I like to wear it when I want to relax, such as when I’m traveling.
■Judo / Uta Abe
ZNE is soft to the touch and safe to use.
It feels very nice on the skin and is very comfortable to wear.
I would like to wear it in a variety of situations.
■ Track and field athlete: Hitomi Shintani
ZNE is a relaxing and comfortable place to stay before a match.
The ZNE is comfortable and relaxing to wear, making it perfect for pre-game or when traveling.
It blends in with modern fashion, is not too casual and is easy to combine with other items.
■ Climbing / Ikumo Nonaka
ZNE is a comfortable and stress-free way to travel.
It’s stress-free and comfortable, making it perfect for flights and travel.
It’s important to reduce stress in order to concentrate on the sport, so I’m very grateful for the stress-free ZNE.
■Basketball / Kai Toebs
ZNE is easy to move around in and stylish
It’s very comfortable to wear, not too tight, feels good against the skin, is easy to move in, and is stylish.
It will also warm up your body, so I think you’ll be able to approach the match in good condition.
Visible hood and easy-to-use zipper
It has a zipper with a drawstring and is made of matte rubber with a tech feel. The pockets are all zippered for functionality. The eye-catching hood is suitable for any occasion.
“Primeknit” for comfort
The unique “3-layer Primeknit” fabric has a mesh interior and is lightweight and has a soft cotton feel for a comfortable fit.
＜Item details＞
M ZNE Full Zip Hoodie
Product number: JF2443 / Color: White / Store price: ¥14,300 (tax included)
M ZNE Pants
Product number: JF2449 / Color: White / Store price: ¥12,100 (tax included)
M ZNE T-shirt
Product number: JE3078 / Color: White / Store price: ¥5,500 (tax included)
W ZNE Full Zip Hoodie
Product number: JE7849 / Color: White / Store price: ¥14,300 (tax included)
W ZNE Pants
Product number: JE7843 / Color: White / Store price: ¥12,100 (tax included)
W ZNE T-shirt
Product number: JE7857 / Color: White / Store price: ¥5,500 (tax included)
■ZNE JAPAN
This collection also features ZNE JAPAN products, which were planned and designed in Japan. With attention to detail and functionality, the collection offers items that are more suited to Japanese needs.
Design and functionality with attention to detail
The black matte rubber zippers, pullers and drawcords accent the white-based garment.
The hood is large and eye-catching, with padding over the ears to block out noise, and is also compatible with headphones.
Attention to detail ensures a more comfortable fit.
DELTA® Freemo™
Special 4-layer structure (3-layer + insert thread)
Equipped with a special 4-layer structure that emphasizes soft texture, cushioning, quick-drying performance, thickness, and light weight. DELTA® structure that realizes flat silk surface and breathability. In addition to the ergonomic pattern that follows the lines of the body, 2-needle flatlock stitching is used to reduce stress on the skin.
M ZNE JAPAN Full Zip Hoodie
Product number: IX5653 / Color: White / Store price: ¥16,500 (tax included)
M ZNE JAPAN Pants
Product number: IX5664 / Color: White / Store price: ¥14,300 (tax included)
ULTRABOOST 1.0
Product number: HQ4202 / Color: Footwear White / Store price: ¥25,300 (tax included)
W ZNE JAPAN Full Zip Hoodie
Product number: IX5687 / Color: White / Store price: ¥16,500 (tax included)
W ZNE JAPAN Pants
Product number: IX5685 / Color: White / Store price: ¥14,300 (tax included)
ULTRABOOST 1.0
Product number: HQ4202 / Color: Footwear White / Store price: ¥25,300 (tax included)
This ZNE collection will not only feature athletes, but also the group that is attracting attention in the music industry and is a pioneer of the next generation of Adidas, leading the K-POP movement.Baby Monsteralso appears in the campaign visuals. The visuals transcend the boundaries of sports, fashion and culture, and are intended to give energy to everyone.
To commemorate the release of ZNE, we will be running a campaign where 10 lucky winners will receive autographed goods from Lars Nootbaa, a professional baseball player with roots in both Japan and the United States who is currently based in the United States.
■ Implementation period:
September 13, 2023 (Friday) ~ September 30, 2023 (Friday)
■How to apply:
You can participate in the lottery by downloading the official adidas app and using your adiClub points.
■Campaign page:
Adidas Brand Center, Adidas Brand Core Store: All stores
Adidas App: mobileapps/
Other Adidas stores nationwide
*Products available may vary depending on the store.
■ Latest information on Adidas sportswear
Adidas Sportswear Official Website
Adidas Sportswear Latest Footwear
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Adidas Sportswear Latest Apparel
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Adidas Japan Official X
Adidas Japan Facebook Page
Adidas Tokyo Instagram
Contact for general customer inquiries
Adidas Customer Service TEL: 0570-033-033 Business hours: Monday to Friday 9:30 to 18:00
*Please note that telephone charges will be borne by the customer.
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